Class information for:
Level 1: JOURNAL OF ADVERTISING RESEARCH//ADVERTISING AGENCIES//INTEGRATED MARKETING COMMUNICATIONS

Basic class information
Class id #P Avg. number of
references		 Database coverage
of references
22618 374 37.2 29%


Bar chart of Publication_year

Last years might be incomplete

Hierarchy of classes
The table includes all classes above and classes immediately below the current class.


Cluster id Level Cluster label #P
1 4 ECONOMICS//EDUCATION & EDUCATIONAL RESEARCH//PSYCHOL 3876184
294 3       COMMUNICATION//BUSINESS//PUBLIC RELATIONS REVIEW 41542
250 2             BUSINESS//ADVANCES IN CONSUMER RESEARCH//JOURNAL OF ADVERTISING RESEARCH 19820
22618 1                   JOURNAL OF ADVERTISING RESEARCH//ADVERTISING AGENCIES//INTEGRATED MARKETING COMMUNICATIONS 374

Terms with highest relevance score


rank Term termType Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 JOURNAL OF ADVERTISING RESEARCH journal 959355 34% 9% 128
2 ADVERTISING AGENCIES authKW 318663 3% 35% 11
3 INTEGRATED MARKETING COMMUNICATIONS authKW 275539 2% 38% 9
4 INTEGRATED COMMUNICATION authKW 261261 1% 80% 4
5 JOURNAL OF ADVERTISING journal 180813 12% 5% 46
6 C ITALISING CREAT address 163289 1% 100% 2
7 MARKETING COMMUNICATION EFFECTIVENESS authKW 163289 1% 100% 2
8 MARKETING COMMUNICATION OBJECTIVES authKW 163289 1% 100% 2
9 INTERNATIONAL JOURNAL OF ADVERTISING journal 131316 6% 7% 24
10 MEDILL address 108854 1% 33% 4

Web of Science journal categories


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 Communication 83027 59% 0% 220
2 Business 68921 79% 0% 294
3 Management 1033 12% 0% 44
4 Forestry 41 2% 0% 8
5 Psychology, Educational 19 1% 0% 4
6 Cultural Studies 19 1% 0% 2
7 Materials Science, Paper & Wood 12 1% 0% 3
8 Architecture 9 0% 0% 1
9 Education & Educational Research 8 2% 0% 6
10 Ethics 6 1% 0% 2

Address terms


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 C ITALISING CREAT 163289 1% 100% 2
2 MEDILL 108854 1% 33% 4
3 ADVERTISING CONSUMPT 81645 0% 100% 1
4 CHAIR MASS COMMUN 81645 0% 100% 1
5 COMUNICAC AUDIOVISUAL PUBLICIDAD UAB 81645 0% 100% 1
6 DPT INNOVAT ORG ECON 81645 0% 100% 1
7 GRP INVEST PUBLICIDAD 81645 0% 100% 1
8 INTEGRATED MKT COMMUNICAT 81645 0% 100% 1
9 LEHRSTUHL UNTERNEHMENSPOLIT MARKETING 81645 0% 100% 1
10 LIB MEDIA 81645 0% 100% 1

Journals


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 JOURNAL OF ADVERTISING RESEARCH 959355 34% 9% 128
2 JOURNAL OF ADVERTISING 180813 12% 5% 46
3 INTERNATIONAL JOURNAL OF ADVERTISING 131316 6% 7% 24
4 JOURNAL OF THE MARKET RESEARCH SOCIETY 41216 4% 4% 14
5 PUBLIC RELATIONS REVIEW 7225 3% 1% 12
6 EUROPEAN JOURNAL OF MARKETING 6988 3% 1% 10
7 SERVICE INDUSTRIES JOURNAL 5434 3% 1% 10
8 COMUNICACION Y SOCIEDAD 4409 1% 3% 2
9 DESIGN 3022 0% 4% 1
10 INTERNATIONAL JOURNAL OF ARTS MANAGEMENT 2938 1% 2% 2

Author Key Words


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class		 LCSH search Wikipedia search
1 ADVERTISING AGENCIES 318663 3% 35% 11 Search ADVERTISING+AGENCIES Search ADVERTISING+AGENCIES
2 INTEGRATED MARKETING COMMUNICATIONS 275539 2% 38% 9 Search INTEGRATED+MARKETING+COMMUNICATIONS Search INTEGRATED+MARKETING+COMMUNICATIONS
3 INTEGRATED COMMUNICATION 261261 1% 80% 4 Search INTEGRATED+COMMUNICATION Search INTEGRATED+COMMUNICATION
4 MARKETING COMMUNICATION EFFECTIVENESS 163289 1% 100% 2 Search MARKETING+COMMUNICATION+EFFECTIVENESS Search MARKETING+COMMUNICATION+EFFECTIVENESS
5 MARKETING COMMUNICATION OBJECTIVES 163289 1% 100% 2 Search MARKETING+COMMUNICATION+OBJECTIVES Search MARKETING+COMMUNICATION+OBJECTIVES
6 ACCOUNT PLANNING 81645 0% 100% 1 Search ACCOUNT+PLANNING Search ACCOUNT+PLANNING
7 AD AGENCY 81645 0% 100% 1 Search AD+AGENCY Search AD+AGENCY
8 ADVERTISING BUDGET 81645 0% 100% 1 Search ADVERTISING+BUDGET Search ADVERTISING+BUDGET
9 CHINESE ECONOMICS 81645 0% 100% 1 Search CHINESE+ECONOMICS Search CHINESE+ECONOMICS
10 COMMERCIAL CULTURES 81645 0% 100% 1 Search COMMERCIAL+CULTURES Search COMMERCIAL+CULTURES

Core articles
The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c:
(1) Number of references referring to publications in the class.
(2) Share of total number of active references referring to publications in the class.
(3) Age of the article. New articles get higher score than old articles.
(4) Citation rate, normalized to year.


Rank Reference # ref.
in cl.		 Shr. of ref. in
cl.		 Citations
1 O'CONNOR, H , KOSLOW, S , KILGOUR, M , SASSER, SL , (2016) DO MARKETING CLIENTS REALLY GET THE ADVERTISING THEY DESERVE? THE TRADE-OFF BETWEEN STRATEGY AND ORIGINALITY IN AUSTRALIAN AND NEW ZEALAND AGENCIES.JOURNAL OF ADVERTISING. VOL. 45. ISSUE 1. P. 147 -155 23 64% 0
2 OTS, M , NYILASY, G , (2015) INTEGRATED MARKETING COMMUNICATIONS (IMC): WHY DOES IT FAIL? AN ANALYSIS OF PRACTITIONER MENTAL MODELS EXPOSES BARRIERS OF IMC IMPLEMENTATION.JOURNAL OF ADVERTISING RESEARCH. VOL. 55. ISSUE 2. P. 132 -145 20 61% 2
3 PORCU, L , DEL BARRIO-GARCIA, S , KITCHEN, PJ , (2012) HOW INTEGRATED MARKETING COMMUNICATIONS (IMC) WORKS? A THEORETICAL REVIEW AND AN ANALYSIS OF ITS MAIN DRIVERS AND EFFECTS.COMUNICACION Y SOCIEDAD. VOL. 25. ISSUE 1. P. 313 -348 15 88% 3
4 KHATCHKO, J , (2008) REVISITING THE IMC CONSTRUCT - A REVISED DEFINITION AND FOUR PILLARS.INTERNATIONAL JOURNAL OF ADVERTISING. VOL. 27. ISSUE 1. P. 133 -160 20 71% 13
5 SASSER, SL , KOSLOW, S , (2008) DESPERATELY SEEKING ADVERTISING CREATIVITY ENGAGING AN IMAGINATIVE "3PS" RESEARCH AGENDA.JOURNAL OF ADVERTISING. VOL. 37. ISSUE 4. P. 5-19 25 53% 28
6 STUHLFAUT, MW , (2011) THE CREATIVE CODE AN ORGANISATIONAL INFLUENCE ON THE CREATIVE PROCESS IN ADVERTISING.INTERNATIONAL JOURNAL OF ADVERTISING. VOL. 30. ISSUE 2. P. 283 -304 21 62% 4
7 WALLER, D , SHAO, AT , BAO, YQ , (2010) CLIENT INFLUENCE AND ADVERTISING STANDARDIZATION: A SURVEY OF AD AGENCIES.SERVICE INDUSTRIES JOURNAL. VOL. 30. ISSUE 13. P. 2151-2161 16 67% 1
8 WEST, D , CARUANA, A , LEELAPANYALERT, K , (2013) WHAT MAKES WIN, PLACE, OR SHOW? JUDGING CREATIVITY IN ADVERTISING AT AWARD SHOWS.JOURNAL OF ADVERTISING RESEARCH. VOL. 53. ISSUE 3. P. 324 -338 19 51% 2
9 STUHLFAUT, MW , WINDELS, K , (2012) MEASURING THE ORGANISATIONAL IMPACT ON CREATIVITY THE CREATIVE CODE INTENSITY SCALE.INTERNATIONAL JOURNAL OF ADVERTISING. VOL. 31. ISSUE 4. P. 795 -818 18 53% 0
10 KERR, G , SCHULTZ, D , PATTI, C , KIM, I , (2008) AN INSIDE-OUT APPROACH TO INTEGRATED MARKETING COMMUNICATION - AN INTERNATIONAL ANALYSIS.INTERNATIONAL JOURNAL OF ADVERTISING. VOL. 27. ISSUE 4. P. 511-548 11 92% 12

Classes with closest relation at Level 1


Rank Class id link
1 2110 JOURNAL OF ADVERTISING RESEARCH//JOURNAL OF ADVERTISING//BUSINESS
2 19963 SPONSORED SEARCH//ONLINE ADVERTISING//GENERALIZED SECOND PRICE AUCTION
3 23441 MARKETING FINANCE INTERFACE//CORPORATE NAME CHANGE//CHIEF MARKETING OFFICER
4 13093 JOURNAL OF ADVERTISING//GENDER ROLE PORTRAYALS//INTERNATIONAL JOURNAL OF ADVERTISING
5 19297 TRADE FAIRS//TRADE SHOWS//INDUSTRIAL MARKETING MANAGEMENT
6 31569 J WALTER THOMPSON//MADELEINE VIONNET//TEXTILE HISTORY
7 7720 MARKET ORIENTATION//MARKETING CAPABILITIES//BUSINESS
8 31222 JOURNAL OF THE MARKET RESEARCH SOCIETY//ADVERTISING MEDIA PLANNING//AUDIENCE INTELLIGENCE
9 7706 BRAND EXTENSIONS//BRAND EQUITY//BRAND PERSONALITY
10 2118 INDUSTRIAL MARKETING MANAGEMENT//JOURNAL OF BUSINESS & INDUSTRIAL MARKETING//RELATIONSHIP MARKETING

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