Class information for:
Level 1: JOURNAL OF ADVERTISING//GENDER ROLE PORTRAYALS//INTERNATIONAL JOURNAL OF ADVERTISING

Basic class information
Class id #P Avg. number of
references		 Database coverage
of references
13093 860 41.9 30%


Bar chart of Publication_year

Last years might be incomplete

Hierarchy of classes
The table includes all classes above and classes immediately below the current class.


Cluster id Level Cluster label #P
1 4 ECONOMICS//EDUCATION & EDUCATIONAL RESEARCH//PSYCHOL 3876184
294 3       COMMUNICATION//BUSINESS//PUBLIC RELATIONS REVIEW 41542
250 2             BUSINESS//ADVANCES IN CONSUMER RESEARCH//JOURNAL OF ADVERTISING RESEARCH 19820
13093 1                   JOURNAL OF ADVERTISING//GENDER ROLE PORTRAYALS//INTERNATIONAL JOURNAL OF ADVERTISING 860

Terms with highest relevance score


rank Term termType Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 JOURNAL OF ADVERTISING journal 231882 9% 8% 79
2 GENDER ROLE PORTRAYALS authKW 142019 0% 100% 4
3 INTERNATIONAL JOURNAL OF ADVERTISING journal 128467 4% 10% 36
4 ADVERTISING authKW 118725 9% 4% 79
5 TELEVISION ADVERTISING authKW 97622 1% 25% 11
6 COMMERCIALS authKW 92758 1% 29% 9
7 JOURNAL OF ADVERTISING RESEARCH journal 88547 7% 4% 59
8 SEX ROLES journal 82870 11% 2% 97
9 COMMUNICATION WoSSC 77598 38% 1% 323
10 ADVERTISING STANDARDIZATION authKW 71010 0% 100% 2

Web of Science journal categories


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 Communication 77598 38% 1% 323
2 Business 49215 44% 0% 378
3 Women’s Studies 20593 15% 0% 127
4 Psychology, Social 7312 16% 0% 135
5 Psychology, Developmental 3772 12% 0% 102
6 Cultural Studies 338 1% 0% 12
7 Psychology, Applied 320 3% 0% 28
8 Social Sciences, Interdisciplinary 265 3% 0% 27
9 Management 258 4% 0% 36
10 Sociology 247 3% 0% 30

Address terms


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 JAMES F DICKE BUSINESS 71010 0% 100% 2
2 MKT FT WORTH 71010 0% 100% 2
3 ADVERTISING Y 35505 0% 100% 1
4 BOATWRIGHT 35505 0% 100% 1
5 BUSINESS ADM TOURISM HOSPITAL MANAGEMENT 35505 0% 100% 1
6 CHINA PROGRAMS 35505 0% 100% 1
7 CIENCIAS EDUC LENGUAJE CULTURA ARTES 35505 0% 100% 1
8 CIENCIAS HIST JURID HUMANIST LENGUAS MODERNAS 35505 0% 100% 1
9 COMMUN ART HUMANITIES 35505 0% 100% 1
10 COMMUN MEDIA ARTS 35505 0% 100% 1

Journals


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 JOURNAL OF ADVERTISING 231882 9% 8% 79
2 INTERNATIONAL JOURNAL OF ADVERTISING 128467 4% 10% 36
3 JOURNAL OF ADVERTISING RESEARCH 88547 7% 4% 59
4 SEX ROLES 82870 11% 2% 97
5 INTERNATIONAL MARKETING REVIEW 39057 3% 5% 24
6 JOURNALISM QUARTERLY 27418 4% 2% 32
7 ADVANCES IN CONSUMER RESEARCH 15932 4% 1% 33
8 ASIAN JOURNAL OF COMMUNICATION 14948 1% 4% 11
9 JOURNALISM & MASS COMMUNICATION QUARTERLY 11000 2% 2% 17
10 JOURNAL OF BROADCASTING & ELECTRONIC MEDIA 8551 2% 2% 16

Author Key Words


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class		 LCSH search Wikipedia search
1 GENDER ROLE PORTRAYALS 142019 0% 100% 4 Search GENDER+ROLE+PORTRAYALS Search GENDER+ROLE+PORTRAYALS
2 ADVERTISING 118725 9% 4% 79 Search ADVERTISING Search ADVERTISING
3 TELEVISION ADVERTISING 97622 1% 25% 11 Search TELEVISION+ADVERTISING Search TELEVISION+ADVERTISING
4 COMMERCIALS 92758 1% 29% 9 Search COMMERCIALS Search COMMERCIALS
5 ADVERTISING STANDARDIZATION 71010 0% 100% 2 Search ADVERTISING+STANDARDIZATION Search ADVERTISING+STANDARDIZATION
6 CONTROVERSIAL PRODUCTS 71010 0% 100% 2 Search CONTROVERSIAL+PRODUCTS Search CONTROVERSIAL+PRODUCTS
7 ESSENCE MAGAZINE 71010 0% 100% 2 Search ESSENCE+MAGAZINE Search ESSENCE+MAGAZINE
8 FACE ISM 71010 0% 100% 2 Search FACE+ISM Search FACE+ISM
9 FEMALE STEREOTYPES 71010 0% 100% 2 Search FEMALE+STEREOTYPES Search FEMALE+STEREOTYPES
10 GENDER PORTRAYALS 71010 0% 100% 2 Search GENDER+PORTRAYALS Search GENDER+PORTRAYALS

Core articles
The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c:
(1) Number of references referring to publications in the class.
(2) Share of total number of active references referring to publications in the class.
(3) Age of the article. New articles get higher score than old articles.
(4) Citation rate, normalized to year.


Rank Reference # ref.
in cl.		 Shr. of ref. in
cl.		 Citations
1 EISEND, M , (2010) A META-ANALYSIS OF GENDER ROLES IN ADVERTISING.JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. VOL. 38. ISSUE 4. P. 418 -440 38 79% 32
2 VALLS-FERNANDEZ, F , MARTINEZ-VICENTE, JM , (2007) GENDER STEREOTYPES IN SPANISH TELEVISION COMMERCIALS.SEX ROLES. VOL. 56. ISSUE 9-10. P. 691-699 32 100% 20
3 WOLIN, LD , (2003) GENDER ISSUES IN ADVERTISING - AN OVERSIGHT SYNTHESIS OF RESEARCH: 1970-2002.JOURNAL OF ADVERTISING RESEARCH. VOL. 43. ISSUE 1. P. 111-129 46 72% 65
4 PRIELER, M , CENTENO, D , (2013) GENDER REPRESENTATION IN PHILIPPINE TELEVISION ADVERTISEMENTS.SEX ROLES. VOL. 69. ISSUE 5-6. P. 276 -288 33 79% 3
5 MATTHES, J , PRIELER, M , ADAM, K , (2016) GENDER-ROLE PORTRAYALS IN TELEVISION ADVERTISING ACROSS THE GLOBE.SEX ROLES. VOL. 75. ISSUE 7-8. P. 314 -327 25 89% 1
6 PAEK, HJ , NELSON, MR , VILELA, AM , (2011) EXAMINATION OF GENDER-ROLE PORTRAYALS IN TELEVISION ADVERTISING ACROSS SEVEN COUNTRIES.SEX ROLES. VOL. 64. ISSUE 3-4. P. 192-207 29 85% 21
7 NASSIF, A , GUNTER, B , (2008) GENDER REPRESENTATION IN TELEVISION ADVERTISEMENTS IN BRITAIN AND SAUDI ARABIA.SEX ROLES. VOL. 58. ISSUE 11-12. P. 752 -760 28 97% 17
8 PRIELER, M , (2012) GENDER REPRESENTATION IN A CONFUCIAN SOCIETY: SOUTH KOREAN TELEVISION ADVERTISEMENTS.ASIAN WOMEN. VOL. 28. ISSUE 2. P. 1 -26 34 74% 0
9 DAS, M , (2011) GENDER ROLE PORTRAYALS IN INDIAN TELEVISION ADS.SEX ROLES. VOL. 64. ISSUE 3-4. P. 208-222 29 83% 10
10 FURNHAM, A , PALTZER, S , (2010) THE PORTRAYAL OF MEN AND WOMEN IN TELEVISION ADVERTISEMENTS: AN UPDATED REVIEW OF 30 STUDIES PUBLISHED SINCE 2000.SCANDINAVIAN JOURNAL OF PSYCHOLOGY. VOL. 51. ISSUE 3. P. 216 -236 27 87% 20

Classes with closest relation at Level 1


Rank Class id link
1 26021 ETHNIC MARKETING//MKT BUSINESS ECON GRP//AGRO FOOD DEV ECON
2 12847 JOURNAL OF BROADCASTING & ELECTRONIC MEDIA//COMMUNICATION//CULTIVATION THEORY
3 2110 JOURNAL OF ADVERTISING RESEARCH//JOURNAL OF ADVERTISING//BUSINESS
4 27405 FEMALE JOURNALISTS//WOMEN JOURNALISTS//GENDER AND JOURNALISM
5 22618 JOURNAL OF ADVERTISING RESEARCH//ADVERTISING AGENCIES//INTEGRATED MARKETING COMMUNICATIONS
6 18545 JOURNAL OF PUBLIC POLICY & MARKETING//COMPARATIVE ADVERTISING//BRAND CONFUSION
7 13792 COUNTRY OF ORIGIN//CONSUMER ETHNOCENTRISM//COUNTRY IMAGE
8 7933 BORN GLOBALS//INTERNATIONAL ENTREPRENEURSHIP//INTERNATIONAL NEW VENTURES
9 11138 POPULAR MUSIC AND SOCIETY//HIP HOP//RAP MUSIC
10 2385 ADVANCES IN CONSUMER RESEARCH//JOURNAL OF MACROMARKETING//CONSUMPTION MARKETS & CULTURE

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