Class information for: |
Basic class information |
| Class id | #P | Avg. number of references |
Database coverage of references |
|---|---|---|---|
| 7706 | 1337 | 49.6 | 49% |
Hierarchy of classes |
The table includes all classes above and classes immediately below the current class. |
| Cluster id | Level | Cluster label | #P |
|---|---|---|---|
| 1 | 4 | ECONOMICS//EDUCATION & EDUCATIONAL RESEARCH//PSYCHOL | 3876184 |
| 294 | 3 | COMMUNICATION//BUSINESS//PUBLIC RELATIONS REVIEW | 41542 |
| 250 | 2 | BUSINESS//ADVANCES IN CONSUMER RESEARCH//JOURNAL OF ADVERTISING RESEARCH | 19820 |
| 7706 | 1 | BRAND EXTENSIONS//BRAND EQUITY//BRAND PERSONALITY | 1337 |
Terms with highest relevance score |
| rank | Term | termType | Chi square | Shr. of publ. in class containing term |
Class's shr. of term's tot. occurrences |
#P with term in class |
|---|---|---|---|---|---|---|
| 1 | BRAND EXTENSIONS | authKW | 1454664 | 6% | 79% | 81 |
| 2 | BRAND EQUITY | authKW | 1346615 | 10% | 45% | 131 |
| 3 | BRAND PERSONALITY | authKW | 783870 | 4% | 59% | 58 |
| 4 | BRAND MANAGEMENT | authKW | 544648 | 5% | 39% | 61 |
| 5 | BRAND IMAGE | authKW | 416303 | 4% | 33% | 56 |
| 6 | BRAND ALLIANCES | authKW | 380611 | 1% | 83% | 20 |
| 7 | CO BRANDING | authKW | 366071 | 2% | 70% | 23 |
| 8 | BRAND LOYALTY | authKW | 311799 | 4% | 26% | 52 |
| 9 | BRAND IDENTITY | authKW | 236853 | 2% | 45% | 23 |
| 10 | BUSINESS | WoSSC | 224297 | 75% | 1% | 1003 |
Web of Science journal categories |
| Rank | Term | Chi square | Shr. of publ. in class containing term |
Class's shr. of term's tot. occurrences |
#P with term in class |
|---|---|---|---|---|---|
| 1 | Business | 224297 | 75% | 1% | 1003 |
| 2 | Management | 7674 | 17% | 0% | 224 |
| 3 | Hospitality, Leisure, Sport & Tourism | 6009 | 6% | 0% | 82 |
| 4 | Psychology, Applied | 3623 | 8% | 0% | 112 |
| 5 | Communication | 2781 | 6% | 0% | 78 |
| 6 | Psychology, Social | 199 | 2% | 0% | 31 |
| 7 | Economics | 71 | 4% | 0% | 47 |
| 8 | Materials Science, Textiles | 49 | 1% | 0% | 10 |
| 9 | Engineering, Industrial | 44 | 1% | 0% | 17 |
| 10 | Environmental Studies | 33 | 1% | 0% | 16 |
Address terms |
| Rank | Term | Chi square | Shr. of publ. in class containing term |
Class's shr. of term's tot. occurrences |
#P with term in class |
|---|---|---|---|---|---|
| 1 | MKT | 93096 | 14% | 2% | 189 |
| 2 | BRAND MKT | 45674 | 0% | 100% | 2 |
| 3 | GERMAN SPEAKING BUSINESS ADM | 45674 | 0% | 100% | 2 |
| 4 | WATERFORD CRYSTAL MKT STUDIES | 30448 | 0% | 67% | 2 |
| 5 | GEN MANAGEMENT MKT | 29359 | 0% | 43% | 3 |
| 6 | NHH | 27964 | 1% | 18% | 7 |
| 7 | BUSINESS METR | 25688 | 0% | 38% | 3 |
| 8 | ACCOUNT PLANNING | 22837 | 0% | 100% | 1 |
| 9 | ACCOUNTING INFORMAT SYST 026 | 22837 | 0% | 100% | 1 |
| 10 | AKCAKOCA TOURISM HOTEL MANAGEMENT | 22837 | 0% | 100% | 1 |
Journals |
| Rank | Term | Chi square | Shr. of publ. in class containing term |
Class's shr. of term's tot. occurrences |
#P with term in class |
|---|---|---|---|---|---|
| 1 | EUROPEAN JOURNAL OF MARKETING | 90515 | 5% | 6% | 68 |
| 2 | JOURNAL OF BUSINESS RESEARCH | 79309 | 10% | 3% | 128 |
| 3 | PSYCHOLOGY & MARKETING | 76090 | 5% | 5% | 65 |
| 4 | ADVANCES IN CONSUMER RESEARCH | 63373 | 6% | 3% | 82 |
| 5 | JOURNAL OF MARKETING RESEARCH | 58666 | 5% | 4% | 68 |
| 6 | JOURNAL OF CONSUMER PSYCHOLOGY | 50972 | 3% | 5% | 41 |
| 7 | JOURNAL OF CONSUMER RESEARCH | 45131 | 5% | 3% | 61 |
| 8 | JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 37234 | 3% | 5% | 35 |
| 9 | JOURNAL OF MARKETING | 31383 | 3% | 3% | 44 |
| 10 | INDUSTRIAL MARKETING MANAGEMENT | 28100 | 4% | 2% | 54 |
Author Key Words |
| Rank | Term | Chi square | Shr. of publ. in class containing term |
Class's shr. of term's tot. occurrences |
#P with term in class |
LCSH search | Wikipedia search |
|---|---|---|---|---|---|---|---|
| 1 | BRAND EXTENSIONS | 1454664 | 6% | 79% | 81 | Search BRAND+EXTENSIONS | Search BRAND+EXTENSIONS |
| 2 | BRAND EQUITY | 1346615 | 10% | 45% | 131 | Search BRAND+EQUITY | Search BRAND+EQUITY |
| 3 | BRAND PERSONALITY | 783870 | 4% | 59% | 58 | Search BRAND+PERSONALITY | Search BRAND+PERSONALITY |
| 4 | BRAND MANAGEMENT | 544648 | 5% | 39% | 61 | Search BRAND+MANAGEMENT | Search BRAND+MANAGEMENT |
| 5 | BRAND IMAGE | 416303 | 4% | 33% | 56 | Search BRAND+IMAGE | Search BRAND+IMAGE |
| 6 | BRAND ALLIANCES | 380611 | 1% | 83% | 20 | Search BRAND+ALLIANCES | Search BRAND+ALLIANCES |
| 7 | CO BRANDING | 366071 | 2% | 70% | 23 | Search CO+BRANDING | Search CO+BRANDING |
| 8 | BRAND LOYALTY | 311799 | 4% | 26% | 52 | Search BRAND+LOYALTY | Search BRAND+LOYALTY |
| 9 | BRAND IDENTITY | 236853 | 2% | 45% | 23 | Search BRAND+IDENTITY | Search BRAND+IDENTITY |
| 10 | B2B BRANDING | 207608 | 1% | 91% | 10 | Search B2B+BRANDING | Search B2B+BRANDING |
Core articles |
The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c: (1) Number of references referring to publications in the class. (2) Share of total number of active references referring to publications in the class. (3) Age of the article. New articles get higher score than old articles. (4) Citation rate, normalized to year. |
| Rank | Reference | # ref. in cl. |
Shr. of ref. in cl. |
Citations |
|---|---|---|---|---|
| 1 | DENS, N , DE PELSMACKER, P , (2016) DOES POOR FIT ALWAYS LEAD TO NEGATIVE EVALUATIONS? EXTENSION ADVERTISING AND PERCEIVED BRAND QUALITY.INTERNATIONAL JOURNAL OF ADVERTISING. VOL. 35. ISSUE 3. P. 465 -485 | 41 | 79% | 1 |
| 2 | KELLER, KL , LEHMANN, DR , (2006) BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES.MARKETING SCIENCE. VOL. 25. ISSUE 6. P. 740 -759 | 60 | 46% | 281 |
| 3 | GOMES, M , FERNANDES, T , BRANDAO, A , (2016) DETERMINANTS OF BRAND RELEVANCE IN A B2B SERVICE PURCHASING CONTEXT.JOURNAL OF BUSINESS & INDUSTRIAL MARKETING. VOL. 31. ISSUE 2. P. 193 -204 | 30 | 94% | 0 |
| 4 | GOEDERTIER, F , DAWAR, N , GEUENS, M , WEIJTERS, B , (2015) BRAND TYPICALITY AND DISTANT NOVEL EXTENSION ACCEPTANCE: HOW RISK-REDUCTION COUNTERS LOW CATEGORY FIT.JOURNAL OF BUSINESS RESEARCH. VOL. 68. ISSUE 1. P. 157 -165 | 40 | 61% | 2 |
| 5 | CARTER, RE , CURRY, DJ , (2013) PERCEPTIONS VERSUS PERFORMANCE WHEN MANAGING EXTENSIONS: NEW EVIDENCE ABOUT THE ROLE OF FIT BETWEEN A PARENT BRAND AND AN EXTENSION.JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. VOL. 41. ISSUE 2. P. 253-269 | 29 | 81% | 9 |
| 6 | KALAFATIS, SP , LEDDEN, L , RILEY, D , SINGH, J , (2016) THE ADDED VALUE OF BRAND ALLIANCES IN HIGHER EDUCATION.JOURNAL OF BUSINESS RESEARCH. VOL. 69. ISSUE 8. P. 3122 -3132 | 32 | 71% | 0 |
| 7 | BUIL, I , DE CHERNATONY, L , HEM, LE , (2009) BRAND EXTENSION STRATEGIES: PERCEIVED FIT, BRAND TYPE, AND CULTURE INFLUENCES.EUROPEAN JOURNAL OF MARKETING. VOL. 43. ISSUE 11-12. P. 1300-1324 | 37 | 70% | 9 |
| 8 | DIAMANTOPOULOS, A , SMITH, G , GRIME, I , (2005) THE IMPACT OF BRAND EXTENSIONS ON BRAND PERSONALITY: EXPERIMENTAL EVIDENCE.EUROPEAN JOURNAL OF MARKETING. VOL. 39. ISSUE 1-2. P. 129-149 | 36 | 77% | 40 |
| 9 | MARTINEZ, E , PINA, JM , (2010) CONSUMER RESPONSES TO BRAND EXTENSIONS: A COMPREHENSIVE MODEL.EUROPEAN JOURNAL OF MARKETING. VOL. 44. ISSUE 7-8. P. 1182-1205 | 30 | 81% | 10 |
| 10 | ARIKAN, E , YILMAZ, C , BODUR, M , (2016) EXPANDING THE BOUNDARY OF BRAND EXTENSIONS THROUGH BRAND RELATIONSHIP QUALITY.JOURNAL OF BUSINESS ECONOMICS AND MANAGEMENT. VOL. 17. ISSUE 6. P. 930 -944 | 26 | 84% | 0 |
Classes with closest relation at Level 1 |