Class information for:
Level 1: SPONSORED SEARCH//ONLINE ADVERTISING//GENERALIZED SECOND PRICE AUCTION

Basic class information
Class id #P Avg. number of
references		 Database coverage
of references
19963 482 32.8 40%


Bar chart of Publication_year

Last years might be incomplete

Hierarchy of classes
The table includes all classes above and classes immediately below the current class.


Cluster id Level Cluster label #P
1 4 ECONOMICS//EDUCATION & EDUCATIONAL RESEARCH//PSYCHOL 3876184
17 3       BUSINESS//BUSINESS, FINANCE//MANAGEMENT 121089
163 2             INTERNATIONAL JOURNAL OF INDUSTRIAL ORGANIZATION//ECONOMICS//MARKETING SCIENCE 22662
19963 1                   SPONSORED SEARCH//ONLINE ADVERTISING//GENERALIZED SECOND PRICE AUCTION 482

Terms with highest relevance score


rank Term termType Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 SPONSORED SEARCH authKW 2265775 9% 87% 41
2 ONLINE ADVERTISING authKW 1491420 12% 41% 57
3 GENERALIZED SECOND PRICE AUCTION authKW 1026272 4% 90% 18
4 SPONSORED SEARCH AUCTIONS authKW 890862 3% 94% 15
5 SEARCH ENGINE ADVERTISING authKW 886905 3% 100% 14
6 SEARCH ADVERTISING authKW 689809 3% 78% 14
7 KEYWORD AUCTIONS authKW 608158 2% 80% 12
8 SPONSORED SEARCH ADVERTISING authKW 570153 2% 100% 9
9 PAID SEARCH authKW 506803 2% 100% 8
10 SEARCH ENGINE MARKETING authKW 431918 3% 45% 15

Web of Science journal categories


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 Business 31140 47% 0% 225
2 Communication 6793 15% 0% 72
3 Operations Research & Management Science 1897 15% 0% 70
4 Management 1882 14% 0% 67
5 Computer Science, Information Systems 1555 15% 0% 73
6 Information Science & Library Science 479 5% 0% 25
7 Computer Science, Software Engineering 475 8% 0% 37
8 Computer Science, Artificial Intelligence 427 8% 0% 40
9 Economics 267 9% 0% 43
10 Computer Science, Hardware & Architecture 88 3% 0% 13

Address terms


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 ADVERTISING EFFECTIVENESS 63350 0% 100% 1
2 BRANCH POPRAD 63350 0% 100% 1
3 CHAIR ELECT COMMERCE 63350 0% 100% 1
4 ELECT BUSINESS PROC 63350 0% 100% 1
5 ESCUELA TECH SUPER INGN IND VALENCIA 63350 0% 100% 1
6 INFORMAT TECHNOL SOCIAL SCI 63350 0% 100% 1
7 INTERNET ECON COMPUTAT ADVERTISING GRP 63350 0% 100% 1
8 INTERNET SCI ECON COMP GRP 63350 0% 100% 1
9 INVESTMENT BANKING 1 63350 0% 100% 1
10 KATEDRA LIKOVANEJ MATEMAT HOSPODARSKEJ INFORM 63350 0% 100% 1

Journals


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 JOURNAL OF ADVERTISING RESEARCH 127553 11% 4% 53
2 MARKETING SCIENCE 111855 9% 4% 45
3 INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE 29714 3% 4% 13
4 JOURNAL OF MARKETING RESEARCH 29608 6% 2% 29
5 JOURNAL OF INTERACTIVE MARKETING 23630 2% 4% 9
6 JOURNAL OF ELECTRONIC COMMERCE RESEARCH 15507 1% 4% 7
7 JOURNAL OF ADVERTISING 14896 3% 2% 15
8 ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS 13124 2% 2% 10
9 INFORMATION SYSTEMS RESEARCH 9669 2% 1% 11
10 QME-QUANTITATIVE MARKETING AND ECONOMICS 6617 1% 3% 4

Author Key Words


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class		 LCSH search Wikipedia search
1 SPONSORED SEARCH 2265775 9% 87% 41 Search SPONSORED+SEARCH Search SPONSORED+SEARCH
2 ONLINE ADVERTISING 1491420 12% 41% 57 Search ONLINE+ADVERTISING Search ONLINE+ADVERTISING
3 GENERALIZED SECOND PRICE AUCTION 1026272 4% 90% 18 Search GENERALIZED+SECOND+PRICE+AUCTION Search GENERALIZED+SECOND+PRICE+AUCTION
4 SPONSORED SEARCH AUCTIONS 890862 3% 94% 15 Search SPONSORED+SEARCH+AUCTIONS Search SPONSORED+SEARCH+AUCTIONS
5 SEARCH ENGINE ADVERTISING 886905 3% 100% 14 Search SEARCH+ENGINE+ADVERTISING Search SEARCH+ENGINE+ADVERTISING
6 SEARCH ADVERTISING 689809 3% 78% 14 Search SEARCH+ADVERTISING Search SEARCH+ADVERTISING
7 KEYWORD AUCTIONS 608158 2% 80% 12 Search KEYWORD+AUCTIONS Search KEYWORD+AUCTIONS
8 SPONSORED SEARCH ADVERTISING 570153 2% 100% 9 Search SPONSORED+SEARCH+ADVERTISING Search SPONSORED+SEARCH+ADVERTISING
9 PAID SEARCH 506803 2% 100% 8 Search PAID+SEARCH Search PAID+SEARCH
10 SEARCH ENGINE MARKETING 431918 3% 45% 15 Search SEARCH+ENGINE+MARKETING Search SEARCH+ENGINE+MARKETING

Core articles
The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c:
(1) Number of references referring to publications in the class.
(2) Share of total number of active references referring to publications in the class.
(3) Age of the article. New articles get higher score than old articles.
(4) Citation rate, normalized to year.


Rank Reference # ref.
in cl.		 Shr. of ref. in
cl.		 Citations
1 LU, SJ , ZHU, Y , DUKES, A , (2015) POSITION AUCTIONS WITH BUDGET CONSTRAINTS: IMPLICATIONS FOR ADVERTISERS AND PUBLISHERS.MARKETING SCIENCE. VOL. 34. ISSUE 6. P. 897 -905 29 91% 2
2 SHI, SW , DONG, XJ , (2015) THE EFFECTS OF BID PULSING ON KEYWORD PERFORMANCE IN SEARCH ENGINES.INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE. VOL. 19. ISSUE 2. P. 3 -38 20 95% 1
3 SHIN, W , (2015) KEYWORD SEARCH ADVERTISING AND LIMITED BUDGETS.MARKETING SCIENCE. VOL. 34. ISSUE 6. P. 882 -896 22 69% 1
4 JERATH, K , MA, LY , PARK, YH , (2014) CONSUMER CLICK BEHAVIOR AT A SEARCH ENGINE: THE ROLE OF KEYWORD POPULARITY.JOURNAL OF MARKETING RESEARCH. VOL. 51. ISSUE 4. P. 480 -486 17 85% 8
5 MANIK, P , GUPTA, A , JHA, PC , GOVINDAN, K , (2016) A GOAL PROGRAMMING MODEL FOR SELECTION AND SCHEDULING OF ADVERTISEMENTS ON ONLINE NEWS MEDIA.ASIA-PACIFIC JOURNAL OF OPERATIONAL RESEARCH. VOL. 33. ISSUE 2. P. - 18 82% 0
6 SKIERA, B , ABOU NABOUT, N , (2013) PRACTICE PRIZE PAPER PROSAD: A BIDDING DECISION SUPPORT SYSTEM FOR PROFIT OPTIMIZING SEARCH ENGINE ADVERTISING.MARKETING SCIENCE. VOL. 32. ISSUE 2. P. 213 -220 15 100% 7
7 KLAPDOR, S , ANDERL, EM , VON WANGENHEIM, F , SCHUMANN, JH , (2014) FINDING THE RIGHT WORDS: THE INFLUENCE OF KEYWORD CHARACTERISTICS ON PERFORMANCE OF PAID SEARCH CAMPAIGNS.JOURNAL OF INTERACTIVE MARKETING. VOL. 28. ISSUE 4. P. 285 -301 22 69% 1
8 LI, J , LIU, D , LIU, SL , (2013) OPTIMAL KEYWORD AUCTIONS FOR OPTIMAL USER EXPERIENCES.DECISION SUPPORT SYSTEMS. VOL. 56. ISSUE . P. 450 -461 20 74% 0
9 ABOU NABOUT, N , SKIERA, B , (2012) RETURN ON QUALITY IMPROVEMENTS IN SEARCH ENGINE MARKETING.JOURNAL OF INTERACTIVE MARKETING. VOL. 26. ISSUE 3. P. 141 -154 17 85% 4
10 ABOU NABOUT, N , (2015) A NOVEL APPROACH FOR BIDDING ON KEYWORDS IN NEWLY SET-UP SEARCH ADVERTISING CAMPAIGNS.EUROPEAN JOURNAL OF MARKETING. VOL. 49. ISSUE 5-6. P. 668 -691 13 100% 0

Classes with closest relation at Level 1


Rank Class id link
1 20263 COOPERATIVE ADVERTISING//CO OP ADVERTISING//LANCHESTER MODELS
2 2110 JOURNAL OF ADVERTISING RESEARCH//JOURNAL OF ADVERTISING//BUSINESS
3 11735 PRICE DISPERSION//SWITCHING COSTS//INFORMATIVE ADVERTISING
4 22618 JOURNAL OF ADVERTISING RESEARCH//ADVERTISING AGENCIES//INTEGRATED MARKETING COMMUNICATIONS
5 2257 MARKETING SCIENCE//PRIVATE LABELS//JOURNAL OF MARKETING RESEARCH
6 31222 JOURNAL OF THE MARKET RESEARCH SOCIETY//ADVERTISING MEDIA PLANNING//AUDIENCE INTELLIGENCE
7 14814 TWO SIDED MARKETS//INTERCHANGE FEES//RETAIL PAYMENTS
8 4897 WORD OF MOUTH//ONLINE REVIEWS//ELECTRONIC WORD OF MOUTH
9 619 AUCTIONS//COMBINATORIAL AUCTIONS//ONLINE AUCTIONS
10 2057 ONLINE SHOPPING//ELECTRONIC COMMERCE//E COMMERCE

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