Class information for:
Level 1: JOURNAL OF THE MARKET RESEARCH SOCIETY//ADVERTISING MEDIA PLANNING//AUDIENCE INTELLIGENCE

Basic class information
Class id #P Avg. number of
references		 Database coverage
of references
31222 156 22.7 21%


Bar chart of Publication_year

Last years might be incomplete

Hierarchy of classes
The table includes all classes above and classes immediately below the current class.


Cluster id Level Cluster label #P
1 4 ECONOMICS//EDUCATION & EDUCATIONAL RESEARCH//PSYCHOL 3876184
310 3       INFORMATION SCIENCE & LIBRARY SCIENCE//INFORMATION & MANAGEMENT//GOVERNMENT INFORMATION QUARTERLY 40167
3217 2             EXECUTIVE INFORMATION SYSTEMS//MODEL MANAGEMENT//STRUCTURED MODELING 2047
31222 1                   JOURNAL OF THE MARKET RESEARCH SOCIETY//ADVERTISING MEDIA PLANNING//AUDIENCE INTELLIGENCE 156

Terms with highest relevance score


rank Term termType Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 JOURNAL OF THE MARKET RESEARCH SOCIETY journal 367720 17% 7% 27
2 ADVERTISING MEDIA PLANNING authKW 195740 1% 100% 1
3 AUDIENCE INTELLIGENCE address 195740 1% 100% 1
4 CEDAR R IDS AREA BUSINESS CHAIR address 195740 1% 100% 1
5 CORP MKT COMMUN BRAND MANAGEMENT address 195740 1% 100% 1
6 DIPARTIMENTO PROD STAT COORDINAMENTO TECN SCI address 195740 1% 100% 1
7 EVIDENT DEPENDENCE authKW 195740 1% 100% 1
8 FUSION DISTRIBUTION authKW 195740 1% 100% 1
9 INCREMENTAL IMPUTATION authKW 195740 1% 100% 1
10 INFORMATIONAL POWER AND ENVIRONMENTAL PLANNING authKW 195740 1% 100% 1

Web of Science journal categories


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 Business 19465 65% 0% 101
2 Communication 2960 17% 0% 27
3 Management 244 9% 0% 14
4 Information Science & Library Science 114 4% 0% 7
5 Statistics & Probability 73 6% 0% 9
6 COMPUTER APPLICATIONS & CYBERNETICS 73 1% 0% 1
7 Social Sciences, Mathematical Methods 60 3% 0% 4
8 Planning & Development 50 3% 0% 4
9 Psychology, Mathematical 45 1% 0% 2
10 Computer Science, Information Systems 35 4% 0% 7

Address terms


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 AUDIENCE INTELLIGENCE 195740 1% 100% 1
2 CEDAR R IDS AREA BUSINESS CHAIR 195740 1% 100% 1
3 CORP MKT COMMUN BRAND MANAGEMENT 195740 1% 100% 1
4 DIPARTIMENTO PROD STAT COORDINAMENTO TECN SCI 195740 1% 100% 1
5 MULTIVIS PROD GRP 195740 1% 100% 1
6 ORG CONSUMER PSYCHOL 195740 1% 100% 1
7 DIPARTIMENTO SCI ECON GEST AZIENDALE 97869 1% 50% 1
8 SOCIAL STAT DEMOG S3RI 97869 1% 50% 1
9 JAGUAR 48934 1% 25% 1
10 W FIELDING RUBEL BUSINESS 48934 1% 25% 1

Journals


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 JOURNAL OF THE MARKET RESEARCH SOCIETY 367720 17% 7% 27
2 JOURNAL OF ADVERTISING RESEARCH 67918 14% 2% 22
3 INTERNATIONAL JOURNAL OF MARKET RESEARCH 37551 6% 2% 10
4 EUROPEAN JOURNAL OF MARKETING 16782 6% 1% 10
5 GEC JOURNAL OF TECHNOLOGY 7828 1% 4% 1
6 CHINESE JOURNAL OF PSYCHOLOGY 4348 1% 2% 1
7 JOURNAL OF ADVERTISING 3271 3% 0% 4
8 BUSINESS HORIZONS 3172 3% 0% 4
9 JOURNAL OF OFFICIAL STATISTICS 2864 1% 1% 2
10 JOURNAL OF MARKETING RESEARCH 2715 3% 0% 5

Author Key Words


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class		 LCSH search Wikipedia search
1 ADVERTISING MEDIA PLANNING 195740 1% 100% 1 Search ADVERTISING+MEDIA+PLANNING Search ADVERTISING+MEDIA+PLANNING
2 EVIDENT DEPENDENCE 195740 1% 100% 1 Search EVIDENT+DEPENDENCE Search EVIDENT+DEPENDENCE
3 FUSION DISTRIBUTION 195740 1% 100% 1 Search FUSION+DISTRIBUTION Search FUSION+DISTRIBUTION
4 INCREMENTAL IMPUTATION 195740 1% 100% 1 Search INCREMENTAL+IMPUTATION Search INCREMENTAL+IMPUTATION
5 INFORMATIONAL POWER AND ENVIRONMENTAL PLANNING 195740 1% 100% 1 Search INFORMATIONAL+POWER+AND+ENVIRONMENTAL+PLANNING Search INFORMATIONAL+POWER+AND+ENVIRONMENTAL+PLANNING
6 MEDIA MARKET MATCHING 195740 1% 100% 1 Search MEDIA+MARKET+MATCHING Search MEDIA+MARKET+MATCHING
7 MODIFIED FEDOROV ALGORITHM 195740 1% 100% 1 Search MODIFIED+FEDOROV+ALGORITHM Search MODIFIED+FEDOROV+ALGORITHM
8 ROAD LANE TRAJECTORY 195740 1% 100% 1 Search ROAD+LANE+TRAJECTORY Search ROAD+LANE+TRAJECTORY
9 ROAD PATH PREDICTION 195740 1% 100% 1 Search ROAD+PATH+PREDICTION Search ROAD+PATH+PREDICTION
10 UNDERGROUND ECONOMICS 195740 1% 100% 1 Search UNDERGROUND+ECONOMICS Search UNDERGROUND+ECONOMICS

Core articles
The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c:
(1) Number of references referring to publications in the class.
(2) Share of total number of active references referring to publications in the class.
(3) Age of the article. New articles get higher score than old articles.
(4) Citation rate, normalized to year.


Rank Reference # ref.
in cl.		 Shr. of ref. in
cl.		 Citations
1 CANNON, HM , SMITH, JA , WILLIAMS, DL , (2007) A DATA-OVERLAY APPROACH TO SYNTHESIZING SINGLE-SOURCE DATA.JOURNAL OF ADVERTISING. VOL. 36. ISSUE 4. P. 7-18 18 82% 1
2 SMITH, JA , BOYLE, BA , CANNON, HM , (2010) SURVEY-BASED TARGETING FINE-TUNES TELEVISION MEDIA PLANNING A CASE FOR ACCURACY AND COST EFFICIENCY.JOURNAL OF ADVERTISING RESEARCH. VOL. 50. ISSUE 4. P. 428 -439 12 92% 0
3 CANNON, HM , WILLIAMS, DL , YOON, SJ , (2010) INTEGRATING MARKETING DATABASES THROUGH REGRESSED MICROSEGMENTATION.JOURNAL OF BUSINESS RESEARCH. VOL. 63. ISSUE 4. P. 424-430 11 85% 0
4 CANNON, HM , SEAMONS, BL , (1995) SIMULATING SINGLE-SOURCE DATA: HOW IT FAILS US JUST WHEN WE NEED IT MOST.JOURNAL OF ADVERTISING RESEARCH. VOL. 35. ISSUE 6. P. 53-62 12 100% 3
5 CANNON, HM , RASHID, A , (1991) WHEN DO DEMOGRAPHICS HELP IN MEDIA PLANNING.JOURNAL OF ADVERTISING RESEARCH. VOL. 30. ISSUE 6. P. 20-26 9 100% 1
6 CONTI, PL , MARELLA, D , SCANU, M , (2013) UNCERTAINTY ANALYSIS FOR STATISTICAL MATCHING OF ORDERED CATEGORICAL VARIABLES.COMPUTATIONAL STATISTICS & DATA ANALYSIS. VOL. 68. ISSUE . P. 311-325 5 71% 2
7 SCHROEDER, G , RICHARDSON, BC , SANKARALINGAM, A , (1997) VALIDATING STAS USING BEHAVIORSCAN(R).JOURNAL OF ADVERTISING RESEARCH. VOL. 37. ISSUE 4. P. 33-43 4 100% 2
8 BAKER, S , MOUNCEY, P , (2003) THE MARKET RESEARCHER'S MANIFESTO.INTERNATIONAL JOURNAL OF MARKET RESEARCH. VOL. 45. ISSUE 4. P. 415-433 4 80% 8
9 (1987) MARKETING LITERATURE-REVIEW.JOURNAL OF MARKETING. VOL. 51. ISSUE 4. P. 127-139 25 24% 0
10 ASSAEL, H , POLTRACK, DF , (2002) CONSUMER SURVEYS VS. ELECTRONIC MEASURES FOR SINGLE-SOURCE DATA.JOURNAL OF ADVERTISING RESEARCH. VOL. 42. ISSUE 5. P. 19-25 3 100% 2

Classes with closest relation at Level 1


Rank Class id link
1 36852 DUTCH APPROACH//COUNTER HEGEMONIC NARRATIVES//ENHANCING PARENTAL PARTICIPATION
2 19963 SPONSORED SEARCH//ONLINE ADVERTISING//GENERALIZED SECOND PRICE AUCTION
3 23231 FORMAL STRATEGIC PLANNING//LONG RANGE PLANNING//ABDOMINAL IMAGINE INTERVENT
4 22618 JOURNAL OF ADVERTISING RESEARCH//ADVERTISING AGENCIES//INTEGRATED MARKETING COMMUNICATIONS
5 2110 JOURNAL OF ADVERTISING RESEARCH//JOURNAL OF ADVERTISING//BUSINESS
6 19275 MOTION PICTURES//MOTION PICTURE INDUSTRY//BOX OFFICE REVENUE
7 34226 ARBEITSGRP METVOPDENFOR//CSHPE//EVICTEES
8 4404 MULTIPLE IMPUTATION//MISSING DATA//PATTERN MIXTURE MODEL
9 32491 CLOZE AND FOG TESTS//CLOZE TEST FORMATS//COHESIVE RELATIONSHIP
10 14323 EXECUTIVE INFORMATION SYSTEMS//EXECUTIVE SUPPORT SYSTEMS//DECISION SUPPORT SYSTEMS

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