Class information for:
Level 1: MARKETING FINANCE INTERFACE//CORPORATE NAME CHANGE//CHIEF MARKETING OFFICER

Basic class information
Class id #P Avg. number of
references		 Database coverage
of references
23441 346 46.0 53%


Bar chart of Publication_year

Last years might be incomplete

Hierarchy of classes
The table includes all classes above and classes immediately below the current class.


Cluster id Level Cluster label #P
1 4 ECONOMICS//EDUCATION & EDUCATIONAL RESEARCH//PSYCHOL 3876184
17 3       BUSINESS//BUSINESS, FINANCE//MANAGEMENT 121089
17 2             BUSINESS//MANAGEMENT//STRATEGIC MANAGEMENT JOURNAL 37259
23441 1                   MARKETING FINANCE INTERFACE//CORPORATE NAME CHANGE//CHIEF MARKETING OFFICER 346

Terms with highest relevance score


rank Term termType Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 MARKETING FINANCE INTERFACE authKW 1069703 6% 61% 20
2 CORPORATE NAME CHANGE authKW 264755 1% 100% 3
3 CHIEF MARKETING OFFICER authKW 220625 1% 50% 5
4 FINANCIAL MARKET PERFORMANCE authKW 176504 1% 100% 2
5 INTERBRAND authKW 176504 1% 100% 2
6 MARKETING AND FINANCE authKW 176504 1% 100% 2
7 TICKER SYMBOLS authKW 176504 1% 100% 2
8 SHAREHOLDER VALUE authKW 136916 4% 10% 15
9 BRAND VALUE authKW 91995 2% 15% 7
10 ABNORMAL RETURN AND TRADING VOLUME authKW 88252 0% 100% 1

Web of Science journal categories


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 Business 36121 59% 0% 205
2 Business, Finance 4037 16% 0% 56
3 Management 2205 18% 0% 61
4 Economics 770 17% 0% 58
5 Hospitality, Leisure, Sport & Tourism 574 4% 0% 13
6 Communication 568 5% 0% 18
7 Operations Research & Management Science 173 5% 0% 19
8 Engineering, Industrial 166 4% 0% 14
9 History of Social Sciences 40 1% 0% 3
10 Ethics 7 1% 0% 2

Address terms


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 ADM TEAM 88252 0% 100% 1
2 AGSM MBA PROGRAMS 88252 0% 100% 1
3 ARCA EMFC PROGRAMMA 88252 0% 100% 1
4 FINANCE SAFE 88252 0% 100% 1
5 FINANCIAL MONETARY ECON TEAM 88252 0% 100% 1
6 HOTEL TAURENT MANAGEMENT DIETET 88252 0% 100% 1
7 INT BUSINESS MSU CIBER 88252 0% 100% 1
8 JACOBS MANAGEMENT 366 88252 0% 100% 1
9 MKT HOUSE 88252 0% 100% 1
10 PORTFOLIO INVESTMENTS 88252 0% 100% 1

Journals


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 JOURNAL OF MARKETING 85919 11% 3% 37
2 JOURNAL OF THE ACADEMY OF MARKETING SCIENCE 51851 6% 3% 21
3 JOURNAL OF MARKETING RESEARCH 17701 5% 1% 19
4 JOURNAL OF ADVERTISING RESEARCH 12381 4% 1% 14
5 INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING 11549 3% 1% 9
6 MARKETING SCIENCE 9296 3% 1% 11
7 FINANCIAL MANAGEMENT 5185 2% 1% 8
8 JOURNAL OF BUSINESS 5134 2% 1% 7
9 MARKETING LETTERS 4241 1% 1% 5
10 EUROPEAN JOURNAL OF MARKETING 3698 2% 1% 7

Author Key Words


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class		 LCSH search Wikipedia search
1 MARKETING FINANCE INTERFACE 1069703 6% 61% 20 Search MARKETING+FINANCE+INTERFACE Search MARKETING+FINANCE+INTERFACE
2 CORPORATE NAME CHANGE 264755 1% 100% 3 Search CORPORATE+NAME+CHANGE Search CORPORATE+NAME+CHANGE
3 CHIEF MARKETING OFFICER 220625 1% 50% 5 Search CHIEF+MARKETING+OFFICER Search CHIEF+MARKETING+OFFICER
4 FINANCIAL MARKET PERFORMANCE 176504 1% 100% 2 Search FINANCIAL+MARKET+PERFORMANCE Search FINANCIAL+MARKET+PERFORMANCE
5 INTERBRAND 176504 1% 100% 2 Search INTERBRAND Search INTERBRAND
6 MARKETING AND FINANCE 176504 1% 100% 2 Search MARKETING+AND+FINANCE Search MARKETING+AND+FINANCE
7 TICKER SYMBOLS 176504 1% 100% 2 Search TICKER+SYMBOLS Search TICKER+SYMBOLS
8 SHAREHOLDER VALUE 136916 4% 10% 15 Search SHAREHOLDER+VALUE Search SHAREHOLDER+VALUE
9 BRAND VALUE 91995 2% 15% 7 Search BRAND+VALUE Search BRAND+VALUE
10 ABNORMAL RETURN AND TRADING VOLUME 88252 0% 100% 1 Search ABNORMAL+RETURN+AND+TRADING+VOLUME Search ABNORMAL+RETURN+AND+TRADING+VOLUME

Core articles
The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c:
(1) Number of references referring to publications in the class.
(2) Share of total number of active references referring to publications in the class.
(3) Age of the article. New articles get higher score than old articles.
(4) Citation rate, normalized to year.


Rank Reference # ref.
in cl.		 Shr. of ref. in
cl.		 Citations
1 PETERSON, RA , JEONG, J , (2010) EXPLORING THE IMPACT OF ADVERTISING AND R&D EXPENDITURES ON CORPORATE BRAND VALUE AND FIRM-LEVEL FINANCIAL PERFORMANCE.JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. VOL. 38. ISSUE 6. P. 677 -690 30 61% 9
2 O'SULLIVAN, D , MCCALLIG, J , (2012) CUSTOMER SATISFACTION, EARNINGS AND FIRM VALUE.EUROPEAN JOURNAL OF MARKETING. VOL. 46. ISSUE 6. P. 827 -843 23 41% 4
3 SRINIVASAN, S , HANSSENS, DM , (2009) MARKETING AND FIRM VALUE: METRICS, METHODS, FINDINGS, AND FUTURE DIRECTIONS.JOURNAL OF MARKETING RESEARCH. VOL. 46. ISSUE 3. P. 293-312 26 29% 130
4 MCALISTER, L , SRINIVASAN, R , JINDAL, N , CANNELLA, AA , (2016) ADVERTISING EFFECTIVENESS: THE MODERATING EFFECT OF FIRM STRATEGY.JOURNAL OF MARKETING RESEARCH. VOL. 53. ISSUE 2. P. 207 -224 21 33% 2
5 CURRIM, IS , LIM, J , KIM, JW , (2012) YOU GET WHAT YOU PAY FOR: THE EFFECT OF TOP EXECUTIVES' COMPENSATION ON ADVERTISING AND R&D SPENDING DECISIONS AND STOCK MARKET RETURN.JOURNAL OF MARKETING. VOL. 76. ISSUE 5. P. 33 -48 27 30% 6
6 DUTORDOIR, M , VERBEETEN, FHM , DE BEIJER, D , (2015) STOCK PRICE REACTIONS TO BRAND VALUE ANNOUNCEMENTS: MAGNITUDE AND MODERATORS.INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. VOL. 32. ISSUE 1. P. 34 -47 18 41% 1
7 MOORMAN, C , WIES, S , MIZIK, N , SPENCER, FJ , (2012) FIRM INNOVATION AND THE RATCHET EFFECT AMONG CONSUMER PACKAGED GOODS FIRMS.MARKETING SCIENCE. VOL. 31. ISSUE 6. P. 934-951 18 43% 6
8 FORNELL, C , MORGESON, FV , HULT, GTM , (2016) STOCK RETURNS ON CUSTOMER SATISFACTION DO BEAT THE MARKET: GAUGING THE EFFECT OF A MARKETING INTANGIBLE.JOURNAL OF MARKETING. VOL. 80. ISSUE 5. P. 92 -107 17 35% 3
9 BASGOZE, P , YILDIZ, Y , METIN CAMGOZ, S , (2016) EFFECT OF BRAND VALUE ANNOUNCEMENTS ON STOCK RETURNS: EMPIRICAL EVIDENCE FROM TURKEY.JOURNAL OF BUSINESS ECONOMICS AND MANAGEMENT. VOL. 17. ISSUE 6. P. 1252 -1269 13 54% 0
10 JEONG, J , (2015) ADVERTISING VS. R&D: RELATIVE EFFECTIVENESS ON BRAND EQUITY.SOUTH AFRICAN JOURNAL OF BUSINESS MANAGEMENT. VOL. 46. ISSUE 3. P. 31 -42 19 37% 0

Classes with closest relation at Level 1


Rank Class id link
1 7720 MARKET ORIENTATION//MARKETING CAPABILITIES//BUSINESS
2 7706 BRAND EXTENSIONS//BRAND EQUITY//BRAND PERSONALITY
3 22618 JOURNAL OF ADVERTISING RESEARCH//ADVERTISING AGENCIES//INTEGRATED MARKETING COMMUNICATIONS
4 27859 PRODUCT RECALL//PRODUCT HAZARD//EVENT STUDY METHOD
5 9382 CUSTOMER RELATIONSHIP MANAGEMENT//CUSTOMER LIFETIME VALUE//LOYALTY PROGRAMS
6 16258 MULTIMARKET CONTACT//COMPETITIVE DYNAMICS//ENTRY TIMING
7 17820 PERSISTENCE OF PROFITS//FIRM EFFECTS//INDUSTRY EFFECTS
8 2257 MARKETING SCIENCE//PRIVATE LABELS//JOURNAL OF MARKETING RESEARCH
9 35638 KALDOR HICKS//MEDIA SUBSTITUTION//MICRO BREWERIES
10 31533 AUTOMOBILE PRICING//ECOREGIONAL MOBILIZATION//EMFC ARCA PROGRAMMES

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