Class information for: |
Basic class information |
| Class id | #P | Avg. number of references |
Database coverage of references |
|---|---|---|---|
| 2110 | 2354 | 41.5 | 43% |
Hierarchy of classes |
The table includes all classes above and classes immediately below the current class. |
| Cluster id | Level | Cluster label | #P |
|---|---|---|---|
| 1 | 4 | ECONOMICS//EDUCATION & EDUCATIONAL RESEARCH//PSYCHOL | 3876184 |
| 294 | 3 | COMMUNICATION//BUSINESS//PUBLIC RELATIONS REVIEW | 41542 |
| 250 | 2 | BUSINESS//ADVANCES IN CONSUMER RESEARCH//JOURNAL OF ADVERTISING RESEARCH | 19820 |
| 2110 | 1 | JOURNAL OF ADVERTISING RESEARCH//JOURNAL OF ADVERTISING//BUSINESS | 2354 |
Terms with highest relevance score |
| rank | Term | termType | Chi square | Shr. of publ. in class containing term |
Class's shr. of term's tot. occurrences |
#P with term in class |
|---|---|---|---|---|---|---|
| 1 | JOURNAL OF ADVERTISING RESEARCH | journal | 1473235 | 17% | 29% | 398 |
| 2 | JOURNAL OF ADVERTISING | journal | 1279582 | 13% | 32% | 307 |
| 3 | BUSINESS | WoSSC | 399894 | 75% | 2% | 1777 |
| 4 | INTERNATIONAL JOURNAL OF ADVERTISING | journal | 391702 | 4% | 29% | 104 |
| 5 | MOBILE ADVERTISING | authKW | 306107 | 2% | 64% | 37 |
| 6 | ADVANCES IN CONSUMER RESEARCH | journal | 295919 | 10% | 10% | 235 |
| 7 | COMMUNICATION | WoSSC | 259578 | 42% | 2% | 977 |
| 8 | BRAND PLACEMENT | authKW | 208237 | 1% | 94% | 17 |
| 9 | PRODUCT PLACEMENT | authKW | 178907 | 1% | 53% | 26 |
| 10 | JOURNAL OF CONSUMER RESEARCH | journal | 153051 | 6% | 8% | 149 |
Web of Science journal categories |
| Rank | Term | Chi square | Shr. of publ. in class containing term |
Class's shr. of term's tot. occurrences |
#P with term in class |
|---|---|---|---|---|---|
| 1 | Business | 399894 | 75% | 2% | 1777 |
| 2 | Communication | 259578 | 42% | 2% | 977 |
| 3 | Psychology, Applied | 2517 | 5% | 0% | 126 |
| 4 | Hospitality, Leisure, Sport & Tourism | 968 | 2% | 0% | 45 |
| 5 | Management | 713 | 4% | 0% | 99 |
| 6 | Psychology, Multidisciplinary | 591 | 4% | 0% | 96 |
| 7 | Psychology, Social | 434 | 3% | 0% | 60 |
| 8 | Psychology, Experimental | 252 | 3% | 0% | 63 |
| 9 | Film, Radio, Television | 191 | 0% | 0% | 11 |
| 10 | Language & Linguistics | 125 | 1% | 0% | 29 |
Address terms |
| Rank | Term | Chi square | Shr. of publ. in class containing term |
Class's shr. of term's tot. occurrences |
#P with term in class |
|---|---|---|---|---|---|
| 1 | AUDIENCE S | 75457 | 0% | 73% | 8 |
| 2 | MKT | 63885 | 9% | 2% | 208 |
| 3 | ADVERTISING | 56662 | 2% | 12% | 37 |
| 4 | BUSINESS ADM MKT ECON FINANCIERA 2 | 25940 | 0% | 100% | 2 |
| 5 | DISNEY MEDIA ADVERTISING | 25940 | 0% | 100% | 2 |
| 6 | STAN RICHARDS ADVERTISING PR | 25940 | 0% | 100% | 2 |
| 7 | INTERACT TELEVIS | 20747 | 0% | 40% | 4 |
| 8 | ADVERTISING PR | 19446 | 0% | 25% | 6 |
| 9 | CHARLES H SANDAGE ADVERTISING | 16205 | 0% | 25% | 5 |
| 10 | OWEN BUSINESS | 15433 | 0% | 24% | 5 |
Journals |
| Rank | Term | Chi square | Shr. of publ. in class containing term |
Class's shr. of term's tot. occurrences |
#P with term in class |
|---|---|---|---|---|---|
| 1 | JOURNAL OF ADVERTISING RESEARCH | 1473235 | 17% | 29% | 398 |
| 2 | JOURNAL OF ADVERTISING | 1279582 | 13% | 32% | 307 |
| 3 | INTERNATIONAL JOURNAL OF ADVERTISING | 391702 | 4% | 29% | 104 |
| 4 | ADVANCES IN CONSUMER RESEARCH | 295919 | 10% | 10% | 235 |
| 5 | JOURNAL OF CONSUMER RESEARCH | 153051 | 6% | 8% | 149 |
| 6 | PSYCHOLOGY & MARKETING | 59031 | 3% | 6% | 76 |
| 7 | JOURNAL OF MARKETING RESEARCH | 43787 | 3% | 4% | 78 |
| 8 | INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS | 20875 | 1% | 7% | 23 |
| 9 | JOURNAL OF BUSINESS RESEARCH | 18383 | 3% | 2% | 82 |
| 10 | INTERNATIONAL JOURNAL OF MARKET RESEARCH | 14293 | 1% | 5% | 24 |
Author Key Words |
| Rank | Term | Chi square | Shr. of publ. in class containing term |
Class's shr. of term's tot. occurrences |
#P with term in class |
LCSH search | Wikipedia search |
|---|---|---|---|---|---|---|---|
| 1 | MOBILE ADVERTISING | 306107 | 2% | 64% | 37 | Search MOBILE+ADVERTISING | Search MOBILE+ADVERTISING |
| 2 | BRAND PLACEMENT | 208237 | 1% | 94% | 17 | Search BRAND+PLACEMENT | Search BRAND+PLACEMENT |
| 3 | PRODUCT PLACEMENT | 178907 | 1% | 53% | 26 | Search PRODUCT+PLACEMENT | Search PRODUCT+PLACEMENT |
| 4 | ADVERTISING | 105039 | 5% | 7% | 123 | Search ADVERTISING | Search ADVERTISING |
| 5 | ADVERTISING VALUE | 92229 | 0% | 89% | 8 | Search ADVERTISING+VALUE | Search ADVERTISING+VALUE |
| 6 | PERSUASION KNOWLEDGE | 87149 | 1% | 40% | 17 | Search PERSUASION+KNOWLEDGE | Search PERSUASION+KNOWLEDGE |
| 7 | ADVERTISING EFFECTIVENESS | 85731 | 1% | 29% | 23 | Search ADVERTISING+EFFECTIVENESS | Search ADVERTISING+EFFECTIVENESS |
| 8 | SMS ADVERTISING | 77819 | 0% | 100% | 6 | Search SMS+ADVERTISING | Search SMS+ADVERTISING |
| 9 | LOCATION BASED ADVERTISING | 75457 | 0% | 73% | 8 | Search LOCATION+BASED+ADVERTISING | Search LOCATION+BASED+ADVERTISING |
| 10 | MOBILE MARKETING | 69462 | 1% | 36% | 15 | Search MOBILE+MARKETING | Search MOBILE+MARKETING |
Core articles |
The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c: (1) Number of references referring to publications in the class. (2) Share of total number of active references referring to publications in the class. (3) Age of the article. New articles get higher score than old articles. (4) Citation rate, normalized to year. |
| Rank | Reference | # ref. in cl. |
Shr. of ref. in cl. |
Citations |
|---|---|---|---|---|
| 1 | VAN REIJMERSDAL, E , NEIJENS, P , SMIT, EG , (2009) A NEW BRANCH OF ADVERTISING REVIEWING FACTORS THAT INFLUENCE REACTIONS TO PRODUCT PLACEMENT.JOURNAL OF ADVERTISING RESEARCH. VOL. 49. ISSUE 4. P. 429-449 | 53 | 66% | 35 |
| 2 | DAVTYAN, D , CUNNINGHAM, I , (2017) AN INVESTIGATION OF BRAND PLACEMENT EFFECTS ON BRAND ATTITUDES AND PURCHASE INTENTIONS: BRAND PLACEMENTS VERSUS TV COMMERCIALS.JOURNAL OF BUSINESS RESEARCH. VOL. 70. ISSUE . P. 160 -167 | 35 | 85% | 0 |
| 3 | MARTIN-SANTANA, JD , REINARES-LARA, P , REINARES-LARA, E , (2016) SPOT LENGTH AND UNAIDED RECALL IN TELEVISION OPTIMIZING MEDIA PLANNING VARIABLES IN ADVERTISING BREAKS.JOURNAL OF ADVERTISING RESEARCH. VOL. 56. ISSUE 3. P. 274 -+ | 37 | 82% | 0 |
| 4 | JEONG, Y , TRAN, H , ZHAO, XS , (2012) HOW MUCH IS TOO MUCH? THE COLLECTIVE IMPACT OF REPETITION AND POSITION IN MULTI-SEGMENT SPORTS BROADCAST.JOURNAL OF ADVERTISING RESEARCH. VOL. 52. ISSUE 1. P. 87 -101 | 38 | 81% | 3 |
| 5 | KIM, J , BAEK, Y , CHOI, YH , (2012) THE STRUCTURAL EFFECTS OF METAPHOR-ELICITED COGNITIVE AND AFFECTIVE ELABORATION LEVELS ON ATTITUDE TOWARD THE AD.JOURNAL OF ADVERTISING. VOL. 41. ISSUE 2. P. 77 -96 | 41 | 73% | 4 |
| 6 | FLORES, W , CHEN, JCV , ROSS, WH , (2014) THE EFFECT OF VARIATIONS IN BANNER AD, TYPE OF PRODUCT, WEBSITE CONTEXT, AND LANGUAGE OF ADVERTISING ON INTERNET USERS' ATTITUDES.COMPUTERS IN HUMAN BEHAVIOR. VOL. 31. ISSUE . P. 37 -47 | 36 | 78% | 3 |
| 7 | COULTER, KS , PUNJ, G , (1999) INFLUENCE OF VIEWING CONTEXT ON THE DETERMINANTS OF ATTITUDE TOWARD THE AD AND THE BRAND.JOURNAL OF BUSINESS RESEARCH. VOL. 45. ISSUE 1. P. 47-58 | 43 | 93% | 24 |
| 8 | MYERS, SD , ROYNE, MB , DEITZ, G , (2014) PROGRAMME-AD CONGRUENCE INTEGRATING ADVERTISING AND ENTERTAINMENT.INTERNATIONAL JOURNAL OF ADVERTISING. VOL. 33. ISSUE 1. P. 61 -90 | 40 | 67% | 3 |
| 9 | BRECHMAN, J , BELLMAN, S , SCHWEDA, A , VARAN, D , (2015) INTERACTIVE BRANDED OVERLAYS.JOURNAL OF BROADCASTING & ELECTRONIC MEDIA. VOL. 59. ISSUE 1. P. 184 -207 | 32 | 80% | 0 |
| 10 | MATTHES, J , NADERER, B , (2016) PRODUCT PLACEMENT DISCLOSURES: EXPLORING THE MODERATING EFFECT OF PLACEMENT FREQUENCY ON BRAND RESPONSES VIA PERSUASION KNOWLEDGE.INTERNATIONAL JOURNAL OF ADVERTISING. VOL. 35. ISSUE 2. P. 185 -199 | 25 | 83% | 2 |
Classes with closest relation at Level 1 |