Class information for:
Level 1: JOURNAL OF PUBLIC POLICY & MARKETING//COMPARATIVE ADVERTISING//BRAND CONFUSION

Basic class information
Class id #P Avg. number of
references		 Database coverage
of references
18545 547 38.6 28%


Bar chart of Publication_year

Last years might be incomplete

Hierarchy of classes
The table includes all classes above and classes immediately below the current class.


Cluster id Level Cluster label #P
1 4 ECONOMICS//EDUCATION & EDUCATIONAL RESEARCH//PSYCHOL 3876184
294 3       COMMUNICATION//BUSINESS//PUBLIC RELATIONS REVIEW 41542
250 2             BUSINESS//ADVANCES IN CONSUMER RESEARCH//JOURNAL OF ADVERTISING RESEARCH 19820
18545 1                   JOURNAL OF PUBLIC POLICY & MARKETING//COMPARATIVE ADVERTISING//BRAND CONFUSION 547

Terms with highest relevance score


rank Term termType Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 JOURNAL OF PUBLIC POLICY & MARKETING journal 647138 17% 12% 94
2 COMPARATIVE ADVERTISING authKW 482458 2% 79% 11
3 BRAND CONFUSION authKW 111644 0% 100% 2
4 COPYCAT BRANDS authKW 111644 0% 100% 2
5 ZWERLING FAMILY TERM CHAIR address 111644 0% 100% 2
6 JOURNAL OF ADVERTISING journal 93447 7% 4% 40
7 BUSINESS WoSSC 84998 72% 0% 395
8 JOURNAL OF CONSUMER AFFAIRS journal 63129 5% 4% 29
9 DECEPTIVE ADVERTISING authKW 62796 1% 38% 3
10 AD PLANNING authKW 55822 0% 100% 1

Web of Science journal categories


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 Business 84998 72% 0% 395
2 Communication 10675 18% 0% 96
3 Law 3015 14% 0% 77
4 Psychology, Applied 290 4% 0% 21
5 Ethics 215 2% 0% 12
6 Economics 180 7% 0% 39
7 Management 83 3% 0% 17
8 Psychology, Social 36 2% 0% 9
9 Psychology, Multidisciplinary 24 2% 0% 11
10 Public Administration 19 1% 0% 4

Address terms


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 ZWERLING FAMILY TERM CHAIR 111644 0% 100% 2
2 ADV DECEPT DETECT 55822 0% 100% 1
3 CULVERHOUSE COMMERCE ADM 55822 0% 100% 1
4 FOGELMAN BUSINESS ECON 302A 55822 0% 100% 1
5 FONTYS INT BUSINESS 55822 0% 100% 1
6 GREENSBOROS BRYAN BUSINESS ECON 55822 0% 100% 1
7 IMED BUSINESS 55822 0% 100% 1
8 MARKETPL ERS 55822 0% 100% 1
9 MSC PROGRAM ENERGY ENVIRONM LATIN AMER CARIBB 55822 0% 100% 1
10 PUBL HLTH ADVOCACY INC 55822 0% 100% 1

Journals


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 JOURNAL OF PUBLIC POLICY & MARKETING 647138 17% 12% 94
2 JOURNAL OF ADVERTISING 93447 7% 4% 40
3 JOURNAL OF CONSUMER AFFAIRS 63129 5% 4% 29
4 JOURNAL OF ADVERTISING RESEARCH 43544 6% 2% 33
5 ADVANCES IN CONSUMER RESEARCH 29861 7% 1% 36
6 JOURNAL OF MARKETING 17480 4% 1% 21
7 FORUM-AMERICAN BAR ASSOCIATION 12752 1% 6% 4
8 AMERICAN BUSINESS LAW JOURNAL 12327 2% 2% 11
9 JOURNAL OF MARKETING RESEARCH 11183 3% 1% 19
10 JOURNAL OF CONSUMER RESEARCH 7578 3% 1% 16

Author Key Words


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class		 LCSH search Wikipedia search
1 COMPARATIVE ADVERTISING 482458 2% 79% 11 Search COMPARATIVE+ADVERTISING Search COMPARATIVE+ADVERTISING
2 BRAND CONFUSION 111644 0% 100% 2 Search BRAND+CONFUSION Search BRAND+CONFUSION
3 COPYCAT BRANDS 111644 0% 100% 2 Search COPYCAT+BRANDS Search COPYCAT+BRANDS
4 DECEPTIVE ADVERTISING 62796 1% 38% 3 Search DECEPTIVE+ADVERTISING Search DECEPTIVE+ADVERTISING
5 AD PLANNING 55822 0% 100% 1 Search AD+PLANNING Search AD+PLANNING
6 ADVERTISING CORRECTION 55822 0% 100% 1 Search ADVERTISING+CORRECTION Search ADVERTISING+CORRECTION
7 ADVERTISING DISCLAIMERS 55822 0% 100% 1 Search ADVERTISING+DISCLAIMERS Search ADVERTISING+DISCLAIMERS
8 ADVERTISING SLOGANS 55822 0% 100% 1 Search ADVERTISING+SLOGANS Search ADVERTISING+SLOGANS
9 ADVERTISING STANDARDS AUTHORITY OF SOUTH AFRICA 55822 0% 100% 1 Search ADVERTISING+STANDARDS+AUTHORITY+OF+SOUTH+AFRICA Search ADVERTISING+STANDARDS+AUTHORITY+OF+SOUTH+AFRICA
10 AND SOCIAL EFFICIENCY OF ADVERTISING 55822 0% 100% 1 Search AND+SOCIAL+EFFICIENCY+OF+ADVERTISING Search AND+SOCIAL+EFFICIENCY+OF+ADVERTISING

Core articles
The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c:
(1) Number of references referring to publications in the class.
(2) Share of total number of active references referring to publications in the class.
(3) Age of the article. New articles get higher score than old articles.
(4) Citation rate, normalized to year.


Rank Reference # ref.
in cl.		 Shr. of ref. in
cl.		 Citations
1 MANZUR, E , URIBE, R , HIDALGO, P , OLAVARRIETA, S , FARIAS, P , (2012) COMPARATIVE ADVERTISING EFFECTIVENESS IN LATIN AMERICA: EVIDENCE FROM CHILE.INTERNATIONAL MARKETING REVIEW. VOL. 29. ISSUE 3. P. 277-298 39 59% 0
2 ROTFELD, HJ , JEVONS, C , POWELL, I , (2004) AUSTRALIAN MEDIA VEHICLES' STANDARDS FOR ACCEPTABLE ADVERTISING.JOURNAL OF ADVERTISING. VOL. 33. ISSUE 4. P. 65-73 14 93% 2
3 GREWAL, D , KAVANOOR, S , FERN, EF , COSTLEY, C , BARNES, J , (1997) COMPARATIVE VERSUS NONCOMPARATIVE ADVERTISING: A META-ANALYSIS.JOURNAL OF MARKETING. VOL. 61. ISSUE 4. P. 1-15 19 70% 93
4 O'DONOGHUE, AC , WILLIAMS, PA , SULLIVAN, HW , BOUDEWYNS, V , SQUIRE, C , WILLOUGHBY, JF , (2014) EFFECTS OF COMPARATIVE CLAIMS IN PRESCRIPTION DRUG DIRECT-TO-CONSUMER ADVERTISING ON CONSUMER PERCEPTIONS AND RECALL.SOCIAL SCIENCE & MEDICINE. VOL. 120. ISSUE . P. 1 -11 15 63% 0
5 KALRO, AD , SIVAKUMARAN, B , MARATHE, RR , (2013) DIRECT OR INDIRECT COMPARATIVE ADS: THE MODERATING ROLE OF INFORMATION PROCESSING MODES.JOURNAL OF CONSUMER BEHAVIOUR. VOL. 12. ISSUE 2. P. 133-147 19 50% 1
6 JEON, JO , BEATTY, SE , (2002) COMPARATIVE ADVERTISING EFFECTIVENESS IN DIFFERENT NATIONAL CULTURES.JOURNAL OF BUSINESS RESEARCH. VOL. 55. ISSUE 11. P. 907-913 13 87% 11
7 HOEK, J , GENDALL, P , (2003) DAVID TAKES ON GOLIATH: AN ANALYSIS OF SURVEY EVIDENCE IN A TRADEMARK DISPUTE.INTERNATIONAL JOURNAL OF MARKET RESEARCH. VOL. 45. ISSUE 1. P. 99-121 12 92% 2
8 NYE, CW , ROTH, MS , SHIMP, TA , (2008) COMPARATIVE ADVERTISING IN MARKETS WHERE BRANDS AND COMPARATIVE ADVERTISING ARE NOVEL.JOURNAL OF INTERNATIONAL BUSINESS STUDIES. VOL. 39. ISSUE 5. P. 851-863 16 55% 4
9 PIERRO, A , GIACOMANTONIO, M , PICA, G , MANNETTI, L , KRUGLANSKI, AW , HIGGINS, ET , (2013) WHEN COMPARATIVE ADS ARE MORE EFFECTIVE: FIT WITH AUDIENCE'S REGULATORY MODE.JOURNAL OF ECONOMIC PSYCHOLOGY. VOL. 38. ISSUE . P. 90-103 17 43% 2
10 GAO, ZH , (2008) CONTROLLING DECEPTIVE ADVERTISING IN CHINA: AN OVERVIEW.JOURNAL OF PUBLIC POLICY & MARKETING. VOL. 27. ISSUE 2. P. 165-177 11 73% 10

Classes with closest relation at Level 1


Rank Class id link
1 2110 JOURNAL OF ADVERTISING RESEARCH//JOURNAL OF ADVERTISING//BUSINESS
2 13093 JOURNAL OF ADVERTISING//GENDER ROLE PORTRAYALS//INTERNATIONAL JOURNAL OF ADVERTISING
3 7594 JOURNAL OF CONSUMER RESEARCH//ATTRACTION EFFECT//COMPROMISE EFFECT
4 27655 FOOD AND DRUG LAW JOURNAL//CHAIR PREVENT REFERENCE GRP//CHILD ADOLESCENT PROGRAMS
5 18020 DIRECT TO CONSUMER ADVERTISING//DTCA//DIRECT TO CONSUMER ADVERTISING DTCA
6 29973 JOURNAL OF CONSUMER POLICY//AFFORDABLE MEDICINE//ANTIHEMOPHILIAC FACTOR AHF
7 7706 BRAND EXTENSIONS//BRAND EQUITY//BRAND PERSONALITY
8 36048 ORGANISATIONAL CULTURE OF FINANCE ORGANISATIONS//PITCHING RESEARCH//WOMEN LEAVING SENIOR ROLES IN FINANCE
9 35814 ATTITUDES OF MANAGERS//COGNITIVE SET EINSTELLUNG//CONSUMER PROTECTION ASSSOCIATION
10 17329 WARNING//SAFETY SIGNS//SIGNAL WORDS

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