Class information for: |
Basic class information |
| Class id | #P | Avg. number of references |
Database coverage of references |
|---|---|---|---|
| 13641 | 823 | 49.2 | 41% |
Hierarchy of classes |
The table includes all classes above and classes immediately below the current class. |
| Cluster id | Level | Cluster label | #P |
|---|---|---|---|
| 1 | 4 | ECONOMICS//EDUCATION & EDUCATIONAL RESEARCH//PSYCHOL | 3876184 |
| 294 | 3 | COMMUNICATION//BUSINESS//PUBLIC RELATIONS REVIEW | 41542 |
| 250 | 2 | BUSINESS//ADVANCES IN CONSUMER RESEARCH//JOURNAL OF ADVERTISING RESEARCH | 19820 |
| 13641 | 1 | SPONSORSHIP//INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP//CELEBRITY ENDORSEMENT | 823 |
Terms with highest relevance score |
| rank | Term | termType | Chi square | Shr. of publ. in class containing term |
Class's shr. of term's tot. occurrences |
#P with term in class |
|---|---|---|---|---|---|---|
| 1 | SPONSORSHIP | authKW | 1370509 | 10% | 44% | 84 |
| 2 | INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP | journal | 968213 | 8% | 39% | 67 |
| 3 | CELEBRITY ENDORSEMENT | authKW | 821092 | 4% | 76% | 29 |
| 4 | JOURNAL OF SPORT MANAGEMENT | journal | 692831 | 12% | 18% | 102 |
| 5 | SPORTS MARKETING | authKW | 399042 | 3% | 51% | 21 |
| 6 | AMBUSH MARKETING | authKW | 337281 | 1% | 91% | 10 |
| 7 | SPORTS SPONSORSHIP | authKW | 320655 | 1% | 79% | 11 |
| 8 | SPORT MANAGEMENT REVIEW | journal | 307835 | 5% | 18% | 45 |
| 9 | SPONSORSHIP EFFECTIVENESS | authKW | 296809 | 1% | 100% | 8 |
| 10 | FAN IDENTIFICATION | authKW | 250428 | 1% | 75% | 9 |
Web of Science journal categories |
| Rank | Term | Chi square | Shr. of publ. in class containing term |
Class's shr. of term's tot. occurrences |
#P with term in class |
|---|---|---|---|---|---|
| 1 | Hospitality, Leisure, Sport & Tourism | 118020 | 34% | 1% | 282 |
| 2 | Business | 40587 | 41% | 0% | 336 |
| 3 | Communication | 15741 | 17% | 0% | 143 |
| 4 | Management | 7882 | 22% | 0% | 177 |
| 5 | Sport Sciences | 2965 | 14% | 0% | 118 |
| 6 | Psychology, Applied | 2038 | 8% | 0% | 66 |
| 7 | Psychology, Social | 720 | 5% | 0% | 43 |
| 8 | Psychology, Experimental | 292 | 4% | 0% | 37 |
| 9 | Psychology, Multidisciplinary | 147 | 4% | 0% | 29 |
| 10 | Sociology | 71 | 2% | 0% | 17 |
Address terms |
| Rank | Term | Chi square | Shr. of publ. in class containing term |
Class's shr. of term's tot. occurrences |
#P with term in class |
|---|---|---|---|---|---|
| 1 | SPORT LEADERSHIP | 190804 | 1% | 86% | 6 |
| 2 | SPORT MANAGEMENT | 147499 | 4% | 11% | 35 |
| 3 | TULLY GYM 110 | 74202 | 0% | 100% | 2 |
| 4 | SPORT MANAGEMENT PROGRAM | 61388 | 1% | 14% | 12 |
| 5 | SPORT MANAGEMENT RECREAT MANAGEMENT PHYS E | 59357 | 0% | 40% | 4 |
| 6 | SPORTS ADM | 58062 | 1% | 26% | 6 |
| 7 | TOURISM LEISURE HOTEL SPORT MANAGEMENT | 49447 | 1% | 11% | 12 |
| 8 | SPORT MANAGEMENT PROGRAMME | 47698 | 0% | 43% | 3 |
| 9 | 8SECONDS | 37101 | 0% | 100% | 1 |
| 10 | ACCOMMODAT | 37101 | 0% | 100% | 1 |
Journals |
| Rank | Term | Chi square | Shr. of publ. in class containing term |
Class's shr. of term's tot. occurrences |
#P with term in class |
|---|---|---|---|---|---|
| 1 | INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP | 968213 | 8% | 39% | 67 |
| 2 | JOURNAL OF SPORT MANAGEMENT | 692831 | 12% | 18% | 102 |
| 3 | SPORT MANAGEMENT REVIEW | 307835 | 5% | 18% | 45 |
| 4 | EUROPEAN SPORT MANAGEMENT QUARTERLY | 94516 | 3% | 11% | 24 |
| 5 | PSYCHOLOGY & MARKETING | 79143 | 6% | 4% | 52 |
| 6 | JOURNAL OF ADVERTISING | 75128 | 5% | 5% | 44 |
| 7 | JOURNAL OF ADVERTISING RESEARCH | 71866 | 6% | 4% | 52 |
| 8 | INTERNATIONAL JOURNAL OF ADVERTISING | 54779 | 3% | 6% | 23 |
| 9 | EUROPEAN JOURNAL OF MARKETING | 18297 | 3% | 2% | 24 |
| 10 | JOURNAL OF BUSINESS RESEARCH | 6129 | 3% | 1% | 28 |
Author Key Words |
| Rank | Term | Chi square | Shr. of publ. in class containing term |
Class's shr. of term's tot. occurrences |
#P with term in class |
LCSH search | Wikipedia search |
|---|---|---|---|---|---|---|---|
| 1 | SPONSORSHIP | 1370509 | 10% | 44% | 84 | Search SPONSORSHIP | Search SPONSORSHIP |
| 2 | CELEBRITY ENDORSEMENT | 821092 | 4% | 76% | 29 | Search CELEBRITY+ENDORSEMENT | Search CELEBRITY+ENDORSEMENT |
| 3 | SPORTS MARKETING | 399042 | 3% | 51% | 21 | Search SPORTS+MARKETING | Search SPORTS+MARKETING |
| 4 | AMBUSH MARKETING | 337281 | 1% | 91% | 10 | Search AMBUSH+MARKETING | Search AMBUSH+MARKETING |
| 5 | SPORTS SPONSORSHIP | 320655 | 1% | 79% | 11 | Search SPORTS+SPONSORSHIP | Search SPORTS+SPONSORSHIP |
| 6 | SPONSORSHIP EFFECTIVENESS | 296809 | 1% | 100% | 8 | Search SPONSORSHIP+EFFECTIVENESS | Search SPONSORSHIP+EFFECTIVENESS |
| 7 | FAN IDENTIFICATION | 250428 | 1% | 75% | 9 | Search FAN+IDENTIFICATION | Search FAN+IDENTIFICATION |
| 8 | CELEBRITY ENDORSERS | 227242 | 1% | 88% | 7 | Search CELEBRITY+ENDORSERS | Search CELEBRITY+ENDORSERS |
| 9 | TEAM IDENTIFICATION | 206455 | 2% | 35% | 16 | Search TEAM+IDENTIFICATION | Search TEAM+IDENTIFICATION |
| 10 | EVENT SPONSORSHIP | 185505 | 1% | 100% | 5 | Search EVENT+SPONSORSHIP | Search EVENT+SPONSORSHIP |
Core articles |
The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c: (1) Number of references referring to publications in the class. (2) Share of total number of active references referring to publications in the class. (3) Age of the article. New articles get higher score than old articles. (4) Citation rate, normalized to year. |
| Rank | Reference | # ref. in cl. |
Shr. of ref. in cl. |
Citations |
|---|---|---|---|---|
| 1 | GROHS, R , (2016) DRIVERS OF BRAND IMAGE IMPROVEMENT IN SPORTS-EVENT SPONSORSHIP.INTERNATIONAL JOURNAL OF ADVERTISING. VOL. 35. ISSUE 3. P. 391 -420 | 36 | 90% | 2 |
| 2 | BERGKVIST, L , ZHOU, KQ , (2016) CELEBRITY ENDORSEMENTS: A LITERATURE REVIEW AND RESEARCH AGENDA.INTERNATIONAL JOURNAL OF ADVERTISING. VOL. 35. ISSUE 4. P. 642 -663 | 51 | 65% | 1 |
| 3 | WOLFSTEINER, E , GROHS, R , WAGNER, U , (2015) MEMORY EFFECTS OF DIFFERENT RELATIONAL LINKS BETWEEN BRANDS AND SPONSORED EVENTS.PSYCHOLOGY & MARKETING. VOL. 32. ISSUE 10. P. 1031 -1048 | 33 | 97% | 1 |
| 4 | HERRMANN, JL , KACHA, M , DERBAIX, C , (2016) "I SUPPORT YOUR TEAM, SUPPORT ME IN TURN!" THE DRIVING ROLE OF CONSUMERS' AFFILIATION WITH THE SPONSORED ENTITY IN EXPLAINING BEHAVIORAL EFFECTS OF SPORT SPONSORSHIP LEVERAGING ACTIVITIES.JOURNAL OF BUSINESS RESEARCH. VOL. 69. ISSUE 2. P. 604 -612 | 36 | 77% | 0 |
| 5 | WOLFSTEINER, E , GROHS, R , WAGNER, U , (2015) WHAT DRIVES AMBUSH MARKETER MISIDENTIFICATION?.JOURNAL OF SPORT MANAGEMENT. VOL. 29. ISSUE 2. P. 137 -154 | 29 | 91% | 1 |
| 6 | ALONSO-DOS-SANTOS, M , VVEINHARDT, J , CALABUIG-MORENO, F , MONTORO-RIOS, FJ , (2016) INVOLVEMENT AND IMAGE TRANSFER IN SPORTS SPONSORSHIP.INZINERINE EKONOMIKA-ENGINEERING ECONOMICS. VOL. 27. ISSUE 1. P. 78 -89 | 39 | 64% | 0 |
| 7 | NICKELL, D , CORNWELL, TB , JOHNSTON, WJ , (2011) SPONSORSHIP-LINKED MARKETING: A SET OF RESEARCH PROPOSITIONS.JOURNAL OF BUSINESS & INDUSTRIAL MARKETING. VOL. 26. ISSUE 8. P. 577-589 | 34 | 77% | 13 |
| 8 | VISENTIN, M , SCARPI, D , PIZZI, G , (2016) FROM ASSESSMENT TO PURCHASE: A THREE-STAGE MODEL OF THE MARKETING FUNNEL IN SPONSORSHIP ACTIVITIES.JOURNAL OF SPORT MANAGEMENT. VOL. 30. ISSUE 6. P. 615 -628 | 36 | 68% | 0 |
| 9 | BISCAIA, R , CORREIA, A , ROSS, S , ROSADO, A , (2014) SPONSORSHIP EFFECTIVENESS IN PROFESSIONAL SPORT: AN EXAMINATION OF RECALL AND RECOGNITION AMONG FOOTBALL FANS.INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP. VOL. 16. ISSUE 1. P. 7 -23 | 28 | 85% | 2 |
| 10 | BISCAIA, R , CORREIA, A , ROSADO, AF , ROSS, SD , MAROCO, J , (2013) SPORT SPONSORSHIP: THE RELATIONSHIP BETWEEN TEAM LOYALTY, SPONSORSHIP AWARENESS, ATTITUDE TOWARD THE SPONSOR, AND PURCHASE INTENTIONS.JOURNAL OF SPORT MANAGEMENT. VOL. 27. ISSUE 4. P. 288-302 | 29 | 74% | 8 |
Classes with closest relation at Level 1 |