Class information for: |
Basic class information |
| Class id | #P | Avg. number of references |
Database coverage of references |
|---|---|---|---|
| 26021 | 265 | 45.5 | 41% |
Hierarchy of classes |
The table includes all classes above and classes immediately below the current class. |
| Cluster id | Level | Cluster label | #P |
|---|---|---|---|
| 1 | 4 | ECONOMICS//EDUCATION & EDUCATIONAL RESEARCH//PSYCHOL | 3876184 |
| 294 | 3 | COMMUNICATION//BUSINESS//PUBLIC RELATIONS REVIEW | 41542 |
| 250 | 2 | BUSINESS//ADVANCES IN CONSUMER RESEARCH//JOURNAL OF ADVERTISING RESEARCH | 19820 |
| 26021 | 1 | ETHNIC MARKETING//MKT BUSINESS ECON GRP//AGRO FOOD DEV ECON | 265 |
Terms with highest relevance score |
| rank | Term | termType | Chi square | Shr. of publ. in class containing term |
Class's shr. of term's tot. occurrences |
#P with term in class |
|---|---|---|---|---|---|---|
| 1 | ETHNIC MARKETING | authKW | 307271 | 2% | 67% | 4 |
| 2 | MKT BUSINESS ECON GRP | address | 230455 | 1% | 100% | 2 |
| 3 | AGRO FOOD DEV ECON | address | 115228 | 0% | 100% | 1 |
| 4 | ASPIRATIONAL ADVERTISING | authKW | 115228 | 0% | 100% | 1 |
| 5 | ASSESSMENT OF THE CHARACTER IN THE ADVERTISEMENT | authKW | 115228 | 0% | 100% | 1 |
| 6 | ATHLETE SPOKESPERSON | authKW | 115228 | 0% | 100% | 1 |
| 7 | BOOK CONSUMPTION | authKW | 115228 | 0% | 100% | 1 |
| 8 | BUAH | authKW | 115228 | 0% | 100% | 1 |
| 9 | CHAIR MKT ENTREPRENEURSHIP | address | 115228 | 0% | 100% | 1 |
| 10 | CHINESE SPEALDNG | authKW | 115228 | 0% | 100% | 1 |
Web of Science journal categories |
| Rank | Term | Chi square | Shr. of publ. in class containing term |
Class's shr. of term's tot. occurrences |
#P with term in class |
|---|---|---|---|---|---|
| 1 | Business | 41455 | 72% | 0% | 192 |
| 2 | Communication | 8072 | 22% | 0% | 58 |
| 3 | Psychology, Applied | 994 | 10% | 0% | 26 |
| 4 | Ethnic Studies | 189 | 2% | 0% | 4 |
| 5 | Management | 155 | 6% | 0% | 15 |
| 6 | Linguistics | 89 | 3% | 0% | 8 |
| 7 | Psychology, Multidisciplinary | 84 | 5% | 0% | 12 |
| 8 | Language & Linguistics | 79 | 3% | 0% | 7 |
| 9 | Psychology, Social | 71 | 3% | 0% | 8 |
| 10 | Cultural Studies | 68 | 1% | 0% | 3 |
Address terms |
| Rank | Term | Chi square | Shr. of publ. in class containing term |
Class's shr. of term's tot. occurrences |
#P with term in class |
|---|---|---|---|---|---|
| 1 | MKT BUSINESS ECON GRP | 230455 | 1% | 100% | 2 |
| 2 | AGRO FOOD DEV ECON | 115228 | 0% | 100% | 1 |
| 3 | CHAIR MKT ENTREPRENEURSHIP | 115228 | 0% | 100% | 1 |
| 4 | GREENLEE JOUMALISM COMMUN | 115228 | 0% | 100% | 1 |
| 5 | INTERNETCOAST ADAMS PROF MKT | 115228 | 0% | 100% | 1 |
| 6 | KATZ GSB | 115228 | 0% | 100% | 1 |
| 7 | LCP RETAIL STUDIES | 115228 | 0% | 100% | 1 |
| 8 | MERCHANDISING DIGITAL RETAIL | 115228 | 0% | 100% | 1 |
| 9 | MKT CUSTOMER RELATIONSHIPS | 115228 | 0% | 100% | 1 |
| 10 | MKT SUBJECT AREA | 115228 | 0% | 100% | 1 |
Journals |
| Rank | Term | Chi square | Shr. of publ. in class containing term |
Class's shr. of term's tot. occurrences |
#P with term in class |
|---|---|---|---|---|---|
| 1 | JOURNAL OF ADVERTISING | 48224 | 8% | 2% | 20 |
| 2 | JOURNAL OF ADVERTISING RESEARCH | 47565 | 9% | 2% | 24 |
| 3 | JOURNAL OF CONSUMER RESEARCH | 44676 | 10% | 1% | 27 |
| 4 | ADVANCES IN CONSUMER RESEARCH | 19030 | 8% | 1% | 20 |
| 5 | JOURNAL OF CONSUMER PSYCHOLOGY | 18519 | 4% | 1% | 11 |
| 6 | JOURNAL OF BUSINESS RESEARCH | 16511 | 10% | 1% | 26 |
| 7 | PSYCHOLOGY & MARKETING | 10991 | 4% | 1% | 11 |
| 8 | HISPANIC JOURNAL OF BEHAVIORAL SCIENCES | 5831 | 3% | 1% | 7 |
| 9 | JOURNAL OF MARKETING RESEARCH | 5179 | 3% | 1% | 9 |
| 10 | INTERNATIONAL JOURNAL OF ADVERTISING | 5142 | 2% | 1% | 4 |
Author Key Words |
| Rank | Term | Chi square | Shr. of publ. in class containing term |
Class's shr. of term's tot. occurrences |
#P with term in class |
LCSH search | Wikipedia search |
|---|---|---|---|---|---|---|---|
| 1 | ETHNIC MARKETING | 307271 | 2% | 67% | 4 | Search ETHNIC+MARKETING | Search ETHNIC+MARKETING |
| 2 | ASPIRATIONAL ADVERTISING | 115228 | 0% | 100% | 1 | Search ASPIRATIONAL+ADVERTISING | Search ASPIRATIONAL+ADVERTISING |
| 3 | ASSESSMENT OF THE CHARACTER IN THE ADVERTISEMENT | 115228 | 0% | 100% | 1 | Search ASSESSMENT+OF+THE+CHARACTER+IN+THE+ADVERTISEMENT | Search ASSESSMENT+OF+THE+CHARACTER+IN+THE+ADVERTISEMENT |
| 4 | ATHLETE SPOKESPERSON | 115228 | 0% | 100% | 1 | Search ATHLETE+SPOKESPERSON | Search ATHLETE+SPOKESPERSON |
| 5 | BOOK CONSUMPTION | 115228 | 0% | 100% | 1 | Search BOOK+CONSUMPTION | Search BOOK+CONSUMPTION |
| 6 | BUAH | 115228 | 0% | 100% | 1 | Search BUAH | Search BUAH |
| 7 | CHINESE SPEALDNG | 115228 | 0% | 100% | 1 | Search CHINESE+SPEALDNG | Search CHINESE+SPEALDNG |
| 8 | CHOICE OF SERVICE OUTLET | 115228 | 0% | 100% | 1 | Search CHOICE+OF+SERVICE+OUTLET | Search CHOICE+OF+SERVICE+OUTLET |
| 9 | CONCEPTUAL FEATURE MODEL | 115228 | 0% | 100% | 1 | Search CONCEPTUAL+FEATURE+MODEL | Search CONCEPTUAL+FEATURE+MODEL |
| 10 | CONSUMER PREFERENCE PREDICTIONS | 115228 | 0% | 100% | 1 | Search CONSUMER+PREFERENCE+PREDICTIONS | Search CONSUMER+PREFERENCE+PREDICTIONS |
Core articles |
The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c: (1) Number of references referring to publications in the class. (2) Share of total number of active references referring to publications in the class. (3) Age of the article. New articles get higher score than old articles. (4) Citation rate, normalized to year. |
| Rank | Reference | # ref. in cl. |
Shr. of ref. in cl. |
Citations |
|---|---|---|---|---|
| 1 | LENOIR, ASI , PUNTONI, S , REED, A , VERLEGH, PWJ , (2013) THE IMPACT OF CULTURAL SYMBOLS AND SPOKESPERSON IDENTITY ON ATTITUDES AND INTENTIONS.INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. VOL. 30. ISSUE 4. P. 426-428 | 13 | 81% | 1 |
| 2 | JOHNSON, GD , GRIER, SA , (2011) TARGETING WITHOUT ALIENATING MULTICULTURAL ADVERTISING AND THE SUBTLETIES OF TARGETED ADVERTISING.INTERNATIONAL JOURNAL OF ADVERTISING. VOL. 30. ISSUE 2. P. 233-258 | 20 | 53% | 10 |
| 3 | AZAB, C , CLARK, T , (2017) SPEAK MY LANGUAGE OR LOOK LIKE ME? - LANGUAGE AND ETHNICITY IN BILINGUAL CUSTOMER SERVICE RECOVERY.JOURNAL OF BUSINESS RESEARCH. VOL. 72. ISSUE . P. 57 -68 | 24 | 38% | 0 |
| 4 | TOUCHSTONE, EE , KOSLOW, S , SHAMDASANI, PN , D'ALESSANDRO, S , (2017) THE LINGUISTIC SERVICESCAPE: SPEAKING THEIR LANGUAGE MAY NOT BE ENOUGH.JOURNAL OF BUSINESS RESEARCH. VOL. 72. ISSUE . P. 147 -157 | 17 | 43% | 0 |
| 5 | SANTELLO, M , (2015) ADVERTISING TO ITALIAN ENGLISH BILINGUALS IN AUSTRALIA: ATTITUDES AND RESPONSE TO LANGUAGE SELECTION.APPLIED LINGUISTICS. VOL. 36. ISSUE 1. P. 95 -120 | 15 | 50% | 0 |
| 6 | TORRES, IM , BRIGGS, E , (2007) IDENTIFICATION EFFECTS ON ADVERTISING RESPONSE.JOURNAL OF ADVERTISING. VOL. 36. ISSUE 3. P. 97-108 | 12 | 71% | 15 |
| 7 | LIN, YC , WANG, KY , (2016) LOCAL OR GLOBAL IMAGE? THE ROLE OF CONSUMERS' LOCAL-GLOBAL IDENTITY IN CODE-SWITCHED AD EFFECTIVENESS AMONG MONOLINGUALS.JOURNAL OF ADVERTISING. VOL. 45. ISSUE 4. P. 482 -497 | 17 | 39% | 0 |
| 8 | TSAI, WHS , LI, C , (2012) BICULTURAL ADVERTISING AND HISPANIC ACCULTURATION.HISPANIC JOURNAL OF BEHAVIORAL SCIENCES. VOL. 34. ISSUE 2. P. 305 -322 | 9 | 75% | 3 |
| 9 | HERNANDEZ, MD , MINOR, MS , (2010) CONSUMER RESPONSES TO EAST-WEST WRITING SYSTEM DIFFERENCES A LITERATURE REVIEW AND PROPOSED AGENDA.INTERNATIONAL MARKETING REVIEW. VOL. 27. ISSUE 5. P. 579-593 | 10 | 67% | 1 |
| 10 | VILLARREAL, R , PETERSON, RA , (2008) HISPANIC ETHNICITY AND MEDIA BEHAVIOR.JOURNAL OF ADVERTISING RESEARCH. VOL. 48. ISSUE 2. P. 179-190 | 13 | 52% | 9 |
Classes with closest relation at Level 1 |