Class information for:
Level 1: WORD OF MOUTH//ONLINE REVIEWS//ELECTRONIC WORD OF MOUTH

Basic class information
Class id #P Avg. number of
references		 Database coverage
of references
4897 1706 51.9 52%


Bar chart of Publication_year

Last years might be incomplete

Hierarchy of classes
The table includes all classes above and classes immediately below the current class.


Cluster id Level Cluster label #P
1 4 ECONOMICS//EDUCATION & EDUCATIONAL RESEARCH//PSYCHOL 3876184
294 3       COMMUNICATION//BUSINESS//PUBLIC RELATIONS REVIEW 41542
250 2             BUSINESS//ADVANCES IN CONSUMER RESEARCH//JOURNAL OF ADVERTISING RESEARCH 19820
4897 1                   WORD OF MOUTH//ONLINE REVIEWS//ELECTRONIC WORD OF MOUTH 1706

Terms with highest relevance score


rank Term termType Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 WORD OF MOUTH authKW 1411860 10% 47% 169
2 ONLINE REVIEWS authKW 1369558 7% 69% 111
3 ELECTRONIC WORD OF MOUTH authKW 1328856 6% 79% 94
4 EWOM authKW 899133 4% 80% 63
5 ONLINE CONSUMER REVIEWS authKW 501118 2% 100% 28
6 USER GENERATED CONTENT authKW 454748 5% 30% 86
7 SOCIAL MEDIA authKW 419566 18% 8% 300
8 ONLINE PRODUCT REVIEWS authKW 395353 2% 82% 27
9 VIRAL MARKETING authKW 390676 2% 53% 41
10 ONLINE WORD OF MOUTH authKW 385706 1% 86% 25

Web of Science journal categories


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 Business 128972 50% 1% 861
2 Hospitality, Leisure, Sport & Tourism 20694 10% 1% 171
3 Management 15097 21% 0% 353
4 Information Science & Library Science 11106 13% 0% 220
5 Computer Science, Information Systems 6605 17% 0% 282
6 Communication 4117 6% 0% 107
7 Operations Research & Management Science 1511 7% 0% 122
8 Computer Science, Artificial Intelligence 654 6% 0% 97
9 Psychology, Applied 504 3% 0% 50
10 Psychology, Multidisciplinary 328 4% 0% 62

Address terms


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 MKT 46458 9% 2% 151
2 LAW ECON CULTU 35794 0% 100% 2
3 RICHARD BUSINESS 35794 0% 100% 2
4 VALUE BASED MKT 35794 0% 100% 2
5 CHAIR DATABASES INFORMAT SYST 23861 0% 67% 2
6 CHAIR INFORMAT SYST E SERV 23861 0% 67% 2
7 HOTEL TOURISM MANAGEMENT 23022 2% 3% 38
8 FINANCIAL INTELLIGENCE FINANCIAL ENGN 23007 0% 43% 3
9 BUSINESS 20549 13% 1% 223
10 EXCELLENCE BRAND CUSTOMER MANAGEMENT 20383 0% 16% 7

Journals


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 JOURNAL OF INTERACTIVE MARKETING 306802 4% 28% 61
2 ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS 62342 2% 9% 41
3 MARKETING SCIENCE 50631 3% 5% 57
4 INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE 47719 2% 9% 31
5 JOURNAL OF ELECTRONIC COMMERCE RESEARCH 39425 1% 11% 21
6 JOURNAL OF ADVERTISING RESEARCH 29488 3% 3% 48
7 INFORMATION SYSTEMS RESEARCH 29254 2% 5% 36
8 JOURNAL OF MANAGEMENT INFORMATION SYSTEMS 27211 2% 5% 32
9 INTERNATIONAL JOURNAL OF MARKET RESEARCH 26879 2% 5% 28
10 DECISION SUPPORT SYSTEMS 26258 4% 2% 62

Author Key Words


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class		 LCSH search Wikipedia search
1 WORD OF MOUTH 1411860 10% 47% 169 Search WORD+OF+MOUTH Search WORD+OF+MOUTH
2 ONLINE REVIEWS 1369558 7% 69% 111 Search ONLINE+REVIEWS Search ONLINE+REVIEWS
3 ELECTRONIC WORD OF MOUTH 1328856 6% 79% 94 Search ELECTRONIC+WORD+OF+MOUTH Search ELECTRONIC+WORD+OF+MOUTH
4 EWOM 899133 4% 80% 63 Search EWOM Search EWOM
5 ONLINE CONSUMER REVIEWS 501118 2% 100% 28 Search ONLINE+CONSUMER+REVIEWS Search ONLINE+CONSUMER+REVIEWS
6 USER GENERATED CONTENT 454748 5% 30% 86 Search USER+GENERATED+CONTENT Search USER+GENERATED+CONTENT
7 SOCIAL MEDIA 419566 18% 8% 300 Search SOCIAL+MEDIA Search SOCIAL+MEDIA
8 ONLINE PRODUCT REVIEWS 395353 2% 82% 27 Search ONLINE+PRODUCT+REVIEWS Search ONLINE+PRODUCT+REVIEWS
9 VIRAL MARKETING 390676 2% 53% 41 Search VIRAL+MARKETING Search VIRAL+MARKETING
10 ONLINE WORD OF MOUTH 385706 1% 86% 25 Search ONLINE+WORD+OF+MOUTH Search ONLINE+WORD+OF+MOUTH

Core articles
The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c:
(1) Number of references referring to publications in the class.
(2) Share of total number of active references referring to publications in the class.
(3) Age of the article. New articles get higher score than old articles.
(4) Citation rate, normalized to year.


Rank Reference # ref.
in cl.		 Shr. of ref. in
cl.		 Citations
1 KING, RA , RACHERLA, P , BUSH, VD , (2014) WHAT WE KNOW AND DON'T KNOW ABOUT ONLINE WORD-OF-MOUTH: A REVIEW AND SYNTHESIS OF THE LITERATURE.JOURNAL OF INTERACTIVE MARKETING. VOL. 28. ISSUE 3. P. 167 -183 75 69% 45
2 AGNIHOTRI, A , BHATTACHARYA, S , (2016) ONLINE REVIEW HELPFULNESS: ROLE OF QUALITATIVE FACTORS.PSYCHOLOGY & MARKETING. VOL. 33. ISSUE 11. P. 1006 -1017 60 76% 0
3 XIE, KL , ZHANG, ZL , ZHANG, ZQ , (2014) THE BUSINESS VALUE OF ONLINE CONSUMER REVIEWS AND MANAGEMENT RESPONSE TO HOTEL PERFORMANCE.INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT. VOL. 43. ISSUE . P. 1 -12 52 80% 13
4 MASLOWSKA, E , MALTHOUSE, EC , BERNRITTER, SF , (2017) TOO GOOD TO BE TRUE: THE ROLE OF ONLINE REVIEWS' FEATURES IN PROBABILITY TO BUY.INTERNATIONAL JOURNAL OF ADVERTISING. VOL. 36. ISSUE 1. P. 142 -163 51 82% 0
5 PHILLIPS, P , BARNES, S , ZIGAN, K , SCHEGG, R , (2017) UNDERSTANDING THE IMPACT OF ONLINE REVIEWS ON HOTEL PERFORMANCE: AN EMPIRICAL ANALYSIS.JOURNAL OF TRAVEL RESEARCH. VOL. 56. ISSUE 2. P. 235 -249 51 75% 0
6 MAURI, AG , MINAZZI, R , (2013) WEB REVIEWS INFLUENCE ON EXPECTATIONS AND PURCHASING INTENTIONS OF HOTEL POTENTIAL CUSTOMERS.INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT. VOL. 34. ISSUE . P. 99-107 42 76% 48
7 CHEUNG, CMK , THADANI, DR , (2012) THE IMPACT OF ELECTRONIC WORD-OF-MOUTH COMMUNICATION: A LITERATURE ANALYSIS AND INTEGRATIVE MODEL.DECISION SUPPORT SYSTEMS. VOL. 54. ISSUE 1. P. 461-470 37 77% 84
8 CHEN, MY , (2016) CAN TWO-SIDED MESSAGES INCREASE THE HELPFULNESS OF ONLINE REVIEWS?.ONLINE INFORMATION REVIEW. VOL. 40. ISSUE 3. P. 316 -332 44 76% 0
9 GENSLER, S , VOLCKNER, F , LIU-THOMPKINS, Y , WIERTZ, C , (2013) MANAGING BRANDS IN THE SOCIAL MEDIA ENVIRONMENT.JOURNAL OF INTERACTIVE MARKETING. VOL. 27. ISSUE 4. P. 242-256 50 57% 28
10 LADHARI, R , MICHAUD, M , (2015) EWOM EFFECTS ON HOTEL BOOKING INTENTIONS, ATTITUDES, TRUST, AND WEBSITE PERCEPTIONS.INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT. VOL. 46. ISSUE . P. 36 -45 33 87% 5

Classes with closest relation at Level 1


Rank Class id link
1 36332 GROUP BUYING//GROUP BUYING AUCTIONS//BUYER COALITION
2 19275 MOTION PICTURES//MOTION PICTURE INDUSTRY//BOX OFFICE REVENUE
3 8628 KNOWLEDGE SHARING//VIRTUAL COMMUNITIES//KNOWLEDGE CONTRIBUTION
4 35937 CROWDFUNDING//PEER TO PEER LENDING//CROWDFUNDING PERFORMANCE
5 2057 ONLINE SHOPPING//ELECTRONIC COMMERCE//E COMMERCE
6 9249 SENTIMENT ANALYSIS//OPINION MINING//TOPIC MODEL
7 19963 SPONSORED SEARCH//ONLINE ADVERTISING//GENERALIZED SECOND PRICE AUCTION
8 2110 JOURNAL OF ADVERTISING RESEARCH//JOURNAL OF ADVERTISING//BUSINESS
9 427 CUSTOMER SATISFACTION//SERVICE QUALITY//SERVICE FAILURE
10 7706 BRAND EXTENSIONS//BRAND EQUITY//BRAND PERSONALITY

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