Class information for:
Level 1: MARKETING SCIENCE//PRIVATE LABELS//JOURNAL OF MARKETING RESEARCH

Basic class information
Class id #P Avg. number of
references		 Database coverage
of references
2257 2303 36.1 47%


Bar chart of Publication_year

Last years might be incomplete

Hierarchy of classes
The table includes all classes above and classes immediately below the current class.


Cluster id Level Cluster label #P
1 4 ECONOMICS//EDUCATION & EDUCATIONAL RESEARCH//PSYCHOL 3876184
17 3       BUSINESS//BUSINESS, FINANCE//MANAGEMENT 121089
163 2             INTERNATIONAL JOURNAL OF INDUSTRIAL ORGANIZATION//ECONOMICS//MARKETING SCIENCE 22662
2257 1                   MARKETING SCIENCE//PRIVATE LABELS//JOURNAL OF MARKETING RESEARCH 2303

Terms with highest relevance score


rank Term termType Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with term
in class
1 MARKETING SCIENCE journal 1104092 13% 27% 309
2 PRIVATE LABELS authKW 883783 3% 83% 80
3 JOURNAL OF MARKETING RESEARCH journal 713431 14% 17% 311
4 STORE BRANDS authKW 561728 2% 85% 50
5 JOURNAL OF RETAILING journal 449681 8% 19% 179
6 BRAND CHOICE authKW 385553 2% 53% 55
7 CATEGORY MANAGEMENT authKW 331091 1% 78% 32
8 BUSINESS WoSSC 314291 68% 2% 1559
9 PRICE PROMOTIONS authKW 235323 2% 49% 36
10 CHOICE MODELS authKW 232806 2% 33% 54

Web of Science journal categories


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with term
in class
1 Business 314291 68% 2% 1559
2 Operations Research & Management Science 7084 13% 0% 297
3 Management 6316 12% 0% 270
4 Economics 3016 13% 0% 302
5 Communication 2769 4% 0% 103
6 Social Sciences, Mathematical Methods 2506 4% 0% 97
7 Agricultural Economics & Policy 1237 2% 0% 39
8 Statistics & Probability 316 3% 0% 78
9 Hospitality, Leisure, Sport & Tourism 156 1% 0% 19
10 Engineering, Manufacturing 80 1% 0% 30

Address terms


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 EHRENBERG BASS 174487 1% 42% 31
2 EHRENBERG BASS MKT SCI 99595 1% 28% 27
3 MKT 72423 10% 3% 219
4 DPTO ADM ECON EMP A 51124 0% 43% 9
5 ERASMUS FOOD MANAGEMENT 26514 0% 100% 2
6 HOTEL MICE MANAGEMENT 26514 0% 100% 2
7 JCPENNEY RETAIL EXCELLENCE 26514 0% 100% 2
8 WHARTON FELLOWS PROGRAM 26514 0% 100% 2
9 WHARTON INTERACT MEDIA INITIAT 19883 0% 50% 3
10 TUCK BUSINESS 19108 1% 8% 19

Journals


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 MARKETING SCIENCE 1104092 13% 27% 309
2 JOURNAL OF MARKETING RESEARCH 713431 14% 17% 311
3 JOURNAL OF RETAILING 449681 8% 19% 179
4 INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING 127052 3% 12% 77
5 QME-QUANTITATIVE MARKETING AND ECONOMICS 77935 1% 20% 30
6 JOURNAL OF ADVERTISING RESEARCH 70176 4% 6% 86
7 JOURNAL OF MARKETING 68013 4% 6% 85
8 MARKETING LETTERS 53967 2% 9% 46
9 INTERNATIONAL JOURNAL OF MARKET RESEARCH 24395 1% 6% 31
10 JOURNAL OF BUSINESS RESEARCH 23165 4% 2% 91

Author Key Words


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class		 LCSH search Wikipedia search
1 PRIVATE LABELS 883783 3% 83% 80 Search PRIVATE+LABELS Search PRIVATE+LABELS
2 STORE BRANDS 561728 2% 85% 50 Search STORE+BRANDS Search STORE+BRANDS
3 BRAND CHOICE 385553 2% 53% 55 Search BRAND+CHOICE Search BRAND+CHOICE
4 CATEGORY MANAGEMENT 331091 1% 78% 32 Search CATEGORY+MANAGEMENT Search CATEGORY+MANAGEMENT
5 PRICE PROMOTIONS 235323 2% 49% 36 Search PRICE+PROMOTIONS Search PRICE+PROMOTIONS
6 CHOICE MODELS 232806 2% 33% 54 Search CHOICE+MODELS Search CHOICE+MODELS
7 SHELF SPACE ALLOCATION 221247 1% 76% 22 Search SHELF+SPACE+ALLOCATION Search SHELF+SPACE+ALLOCATION
8 RETAILING 189123 5% 11% 125 Search RETAILING Search RETAILING
9 SCANNER DATA 167832 1% 38% 33 Search SCANNER+DATA Search SCANNER+DATA
10 TRADE PROMOTION 156986 1% 79% 15 Search TRADE+PROMOTION Search TRADE+PROMOTION

Core articles
The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c:
(1) Number of references referring to publications in the class.
(2) Share of total number of active references referring to publications in the class.
(3) Age of the article. New articles get higher score than old articles.
(4) Citation rate, normalized to year.


Rank Reference # ref.
in cl.		 Shr. of ref. in
cl.		 Citations
1 HORVATH, C , FOK, D , (2013) MODERATING FACTORS OF IMMEDIATE, GROSS, AND NET CROSS-BRAND EFFECTS OF PRICE PROMOTIONS.MARKETING SCIENCE. VOL. 32. ISSUE 1. P. 127 -152 58 83% 5
2 AILAWADI, KL , BEAUCHAMP, JP , DONTHU, N , GAURI, DK , SHANKAR, V , (2009) COMMUNICATION AND PROMOTION DECISIONS IN RETAILING: A REVIEW AND DIRECTIONS FOR FUTURE RESEARCH.JOURNAL OF RETAILING. VOL. 85. ISSUE 1. P. 42-55 53 83% 63
3 PERAL, BP , CATALUNA, FJR , DE CASTRO, ECD , (2011) BRAND CHOICE IN FREQUENTLY PURCHASED PRODUCTS BEGONA PERAL PERAL. E. JAVIER RONDAN CATALUNA AND ENRIQUE C. DIEZ DE CASTRO.REVISTA DE ECONOMIA APLICADA. VOL. 19. ISSUE 55. P. 95 -124 49 94% 0
4 SETHURAMAN, R , (2009) ASSESSING THE EXTERNAL VALIDITY OF ANALYTICAL RESULTS FROM NATIONAL BRAND AND STORE BRAND COMPETITION MODELS.MARKETING SCIENCE. VOL. 28. ISSUE 4. P. 759-781 45 94% 22
5 GARRIDO-MORGADO, A , GONZALEZ-BENITO, O , (2015) MERCHANDISING AT THE POINT OF SALE: DIFFERENTIAL EFFECT OF END OF AISLE AND ISLANDS.BRQ-BUSINESS RESEARCH QUARTERLY. VOL. 18. ISSUE 1. P. 57 -67 39 93% 1
6 GAZQUEZ-ABAD, JC , MARTINEZ-LOPEZ, FJ , (2013) HOW IS THE FLYER-PRONE CONSUMER'S PROFILE?.CUADERNOS DE ECONOMIA Y DIRECCION DE LA EMPRESA. VOL. 16. ISSUE 2. P. 123-141 47 78% 1
7 DAWES, JG , (2012) BRAND-PACK SIZE CANNIBALIZATION ARISING FROM TEMPORARY PRICE PROMOTIONS.JOURNAL OF RETAILING. VOL. 88. ISSUE 3. P. 343 -355 40 93% 4
8 AILAWADI, KL , GEDENK, K , LUTZKY, C , NESLIN, SA , (2007) DECOMPOSITION OF THE SALES IMPACT OF PROMOTION-INDUCED STOCKPILING.JOURNAL OF MARKETING RESEARCH. VOL. 44. ISSUE 3. P. 450-467 39 95% 28
9 GONZALEZ-BENITO, O , MARTINEZ-RUIZ, MP , MOLLA-DESCALS, A , (2010) RETAIL PRICING DECISIONS AND PRODUCT CATEGORY COMPETITIVE STRUCTURE.DECISION SUPPORT SYSTEMS. VOL. 49. ISSUE 1. P. 110-119 36 97% 4
10 GUYT, JY , GIJSBRECHTS, E , (2014) TAKE TURNS OR MARCH IN SYNC? THE IMPACT OF THE NATIONAL BRAND PROMOTION CALENDAR ON MANUFACTURER AND RETAILER PERFORMANCE.JOURNAL OF MARKETING RESEARCH. VOL. 51. ISSUE 6. P. 753 -772 36 86% 2

Classes with closest relation at Level 1


Rank Class id link
1 12912 REFERENCE PRICE//PRICE FAIRNESS//PRICE MATCHING GUARANTEES
2 20263 COOPERATIVE ADVERTISING//CO OP ADVERTISING//LANCHESTER MODELS
3 14927 DISCRETE GAMES//DIFFERENTIATED PRODUCTS//MERGER SIMULATION
4 16031 CONJOINT ANALYSIS//PRODUCT LINE DESIGN//PRODUCT POSITIONING
5 19963 SPONSORED SEARCH//ONLINE ADVERTISING//GENERALIZED SECOND PRICE AUCTION
6 9382 CUSTOMER RELATIONSHIP MANAGEMENT//CUSTOMER LIFETIME VALUE//LOYALTY PROGRAMS
7 11735 PRICE DISPERSION//SWITCHING COSTS//INFORMATIVE ADVERTISING
8 32490 GIBBS RESAMPLING//AGGREGATED EXPLANATORY VARIABLES//BIVARIATE CONDITIONING APPROXIMATION
9 23441 MARKETING FINANCE INTERFACE//CORPORATE NAME CHANGE//CHIEF MARKETING OFFICER
10 7594 JOURNAL OF CONSUMER RESEARCH//ATTRACTION EFFECT//COMPROMISE EFFECT

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