Class information for:
Level 1: COOPERATIVE ADVERTISING//CO OP ADVERTISING//LANCHESTER MODELS

Basic class information
Class id #P Avg. number of
references		 Database coverage
of references
20263 468 27.4 41%


Bar chart of Publication_year

Last years might be incomplete

Hierarchy of classes
The table includes all classes above and classes immediately below the current class.


Cluster id Level Cluster label #P
1 4 ECONOMICS//EDUCATION & EDUCATIONAL RESEARCH//PSYCHOL 3876184
17 3       BUSINESS//BUSINESS, FINANCE//MANAGEMENT 121089
163 2             INTERNATIONAL JOURNAL OF INDUSTRIAL ORGANIZATION//ECONOMICS//MARKETING SCIENCE 22662
20263 1                   COOPERATIVE ADVERTISING//CO OP ADVERTISING//LANCHESTER MODELS 468

Terms with highest relevance score


rank Term termType Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 COOPERATIVE ADVERTISING authKW 2290280 8% 95% 37
2 CO OP ADVERTISING authKW 593139 2% 91% 10
3 LANCHESTER MODELS authKW 417568 2% 80% 8
4 DIFFERENTIAL GAMES authKW 407922 13% 10% 61
5 ADVERTISING authKW 240977 18% 4% 83
6 GOODWILL authKW 213114 3% 23% 14
7 ANTAGONISTIC GAME authKW 195736 1% 100% 3
8 MANUFACTURER RETAILER SUPPLY CHAIN authKW 195736 1% 100% 3
9 MARKET SHARE ATTRACTION MODELS authKW 195736 1% 100% 3
10 NERLOVE ARROW authKW 195736 1% 100% 3

Web of Science journal categories


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 Operations Research & Management Science 29508 57% 0% 265
2 Management 4069 21% 0% 96
3 Business 1975 12% 0% 57
4 Automation & Control Systems 1037 10% 0% 47
5 Mathematics, Applied 652 16% 0% 74
6 Engineering, Industrial 639 7% 0% 31
7 Engineering, Manufacturing 310 5% 0% 22
8 Economics 308 10% 0% 45
9 Mathematics, Interdisciplinary Applications 200 5% 0% 24
10 Computer Science, Interdisciplinary Applications 172 6% 0% 27

Address terms


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 CHAIR GAME THEORY MANAGEMENT 183581 2% 26% 11
2 DPTO ECON LICADA MATEMAT 117439 1% 60% 3
3 COMP INFORMAT SYST ANAL 115988 1% 44% 4
4 BLACKHEATH 65245 0% 100% 1
5 BOTHELL BUSINESS ADM PROGRAM 65245 0% 100% 1
6 DIP SCI ECON M FANNO 65245 0% 100% 1
7 ECON ACCOUNTING BUSINESS ADM 65245 0% 100% 1
8 ECON SCI GEST IESEG 65245 0% 100% 1
9 INVERNIZZI INNOVAT ORG STRATEGY ENTREPR 65245 0% 100% 1
10 ISSI 65245 0% 100% 1

Journals


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 EUROPEAN JOURNAL OF OPERATIONAL RESEARCH 21138 15% 0% 69
2 OPTIMAL CONTROL APPLICATIONS & METHODS 15922 3% 2% 16
3 MANAGEMENT SCIENCE 14865 7% 1% 33
4 DYNAMIC GAMES AND APPLICATIONS 9997 1% 3% 5
5 JOURNAL OF OPTIMIZATION THEORY AND APPLICATIONS 6790 5% 0% 23
6 MARKETING SCIENCE 5674 2% 1% 10
7 JOURNAL OF ADVERTISING RESEARCH 3773 2% 1% 9
8 JOURNAL OF MARKETING RESEARCH 3613 2% 1% 10
9 JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY 3423 3% 0% 16
10 DECISION SCIENCES 3167 2% 1% 8

Author Key Words


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class		 LCSH search Wikipedia search
1 COOPERATIVE ADVERTISING 2290280 8% 95% 37 Search COOPERATIVE+ADVERTISING Search COOPERATIVE+ADVERTISING
2 CO OP ADVERTISING 593139 2% 91% 10 Search CO+OP+ADVERTISING Search CO+OP+ADVERTISING
3 LANCHESTER MODELS 417568 2% 80% 8 Search LANCHESTER+MODELS Search LANCHESTER+MODELS
4 DIFFERENTIAL GAMES 407922 13% 10% 61 Search DIFFERENTIAL+GAMES Search DIFFERENTIAL+GAMES
5 ADVERTISING 240977 18% 4% 83 Search ADVERTISING Search ADVERTISING
6 GOODWILL 213114 3% 23% 14 Search GOODWILL Search GOODWILL
7 ANTAGONISTIC GAME 195736 1% 100% 3 Search ANTAGONISTIC+GAME Search ANTAGONISTIC+GAME
8 MANUFACTURER RETAILER SUPPLY CHAIN 195736 1% 100% 3 Search MANUFACTURER+RETAILER+SUPPLY+CHAIN Search MANUFACTURER+RETAILER+SUPPLY+CHAIN
9 MARKET SHARE ATTRACTION MODELS 195736 1% 100% 3 Search MARKET+SHARE+ATTRACTION+MODELS Search MARKET+SHARE+ATTRACTION+MODELS
10 NERLOVE ARROW 195736 1% 100% 3 Search NERLOVE+ARROW Search NERLOVE+ARROW

Core articles
The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c:
(1) Number of references referring to publications in the class.
(2) Share of total number of active references referring to publications in the class.
(3) Age of the article. New articles get higher score than old articles.
(4) Citation rate, normalized to year.


Rank Reference # ref.
in cl.		 Shr. of ref. in
cl.		 Citations
1 HUANG, J , LENG, MM , LIANG, LP , (2012) RECENT DEVELOPMENTS IN DYNAMIC ADVERTISING RESEARCH.EUROPEAN JOURNAL OF OPERATIONAL RESEARCH. VOL. 220. ISSUE 3. P. 591-609 74 76% 27
2 AUST, G , BUSCHER, U , (2014) COOPERATIVE ADVERTISING MODELS IN SUPPLY CHAIN MANAGEMENT: A REVIEW.EUROPEAN JOURNAL OF OPERATIONAL RESEARCH. VOL. 234. ISSUE 1. P. 1 -14 68 71% 22
3 JORGENSEN, S , ZACCOUR, G , (2014) A SURVEY OF GAME-THEORETIC MODELS OF COOPERATIVE ADVERTISING.EUROPEAN JOURNAL OF OPERATIONAL RESEARCH. VOL. 237. ISSUE 1. P. 1-14 42 95% 14
4 CHAAB, J , RASTI-BARZOKI, M , (2016) COOPERATIVE ADVERTISING AND PRICING IN A MANUFACTURER-RETAILER SUPPLY CHAIN WITH A GENERAL DEMAND FUNCTION; A GAME-THEORETIC APPROACH.COMPUTERS & INDUSTRIAL ENGINEERING. VOL. 99. ISSUE . P. 112 -123 33 85% 0
5 HE, XL , KRISHNAMOORTHY, A , PRASAD, A , SETHI, SP , (2012) CO-OP ADVERTISING IN DYNAMIC RETAIL OLIGOPOLIES.DECISION SCIENCES. VOL. 43. ISSUE 1. P. 71-103 25 96% 13
6 ZHANG, J , GOU, QL , LI, S , HUANG, ZM , (2017) COOPERATIVE ADVERTISING WITH ACCRUAL RATE IN A DYNAMIC SUPPLY CHAIN.DYNAMIC GAMES AND APPLICATIONS. VOL. 7. ISSUE 1. P. 112 -130 25 89% 0
7 ZHAO, L , ZHANG, JH , XIE, JX , (2016) IMPACT OF DEMAND PRICE ELASTICITY ON ADVANTAGES OF COOPERATIVE ADVERTISING IN A TWO-TIER SUPPLY CHAIN.INTERNATIONAL JOURNAL OF PRODUCTION RESEARCH. VOL. 54. ISSUE 9. P. 2541 -2551 22 100% 0
8 KARRAY, S , AMIN, SH , (2015) COOPERATIVE ADVERTISING IN A SUPPLY CHAIN WITH RETAIL COMPETITION.INTERNATIONAL JOURNAL OF PRODUCTION RESEARCH. VOL. 53. ISSUE 1. P. 88 -105 23 85% 6
9 HE, XL , KRISHNAMOORTHY, A , PRASAD, A , SETHI, SP , (2011) RETAIL COMPETITION AND COOPERATIVE ADVERTISING.OPERATIONS RESEARCH LETTERS. VOL. 39. ISSUE 1. P. 11-16 21 95% 22
10 ZHOU, MY , LIN, J , (2014) COOPERATIVE ADVERTISING AND PRICING MODELS IN A DYNAMIC MARKETING CHANNEL.JOURNAL OF SYSTEMS SCIENCE AND SYSTEMS ENGINEERING. VOL. 23. ISSUE 1. P. 94 -110 24 77% 2

Classes with closest relation at Level 1


Rank Class id link
1 19963 SPONSORED SEARCH//ONLINE ADVERTISING//GENERALIZED SECOND PRICE AUCTION
2 33019 DYNAMICS OF THE FIRM//ASNT LEVEL RT 3//DECOMPOSITION OF SERIAL SYSTEMS
3 2257 MARKETING SCIENCE//PRIVATE LABELS//JOURNAL OF MARKETING RESEARCH
4 8901 BASS MODEL//TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE//NEW PRODUCT DIFFUSION
5 2088 SUPPLY CHAIN COORDINATION//NEWSBOY PROBLEM//NEWSVENDOR PROBLEM
6 9322 INTERNATIONAL ENVIRONMENTAL AGREEMENTS//DIFFERENTIAL GAMES//GAME THEORY
7 27957 IMPULSE CONTROL MAXIMUM PRINCIPLE//MULTI STAGE OPTIMAL CONTROL//OPERAT SYST THEORY
8 37534 METHOD OF ORIENTING CURVES//DENSE WINDING//COINCIDENCE AND NON COINCIDENCE SET
9 35638 KALDOR HICKS//MEDIA SUBSTITUTION//MICRO BREWERIES
10 8754 REVENUE MANAGEMENT//DYNAMIC PRICING//YIELD MANAGEMENT

Go to start page