Class information for:
Level 1: CUSTOMER RELATIONSHIP MANAGEMENT//CUSTOMER LIFETIME VALUE//LOYALTY PROGRAMS

Basic class information
Class id #P Avg. number of
references		 Database coverage
of references
9382 1160 40.7 49%


Bar chart of Publication_year

Last years might be incomplete

Hierarchy of classes
The table includes all classes above and classes immediately below the current class.


Cluster id Level Cluster label #P
9 4 COMPUTER SCIENCE, THEORY & METHODS//COMPUTER SCIENCE, ARTIFICIAL INTELLIGENCE//COMPUTER SCIENCE, INFORMATION SYSTEMS 1247339
211 3       COMPUTER SCIENCE, ARTIFICIAL INTELLIGENCE//IEEE TRANSACTIONS ON NEURAL NETWORKS//DATA MINING 51632
2216 2             ASSOCIATION RULES//DATA MINING//FREQUENT ITEMSETS 4819
9382 1                   CUSTOMER RELATIONSHIP MANAGEMENT//CUSTOMER LIFETIME VALUE//LOYALTY PROGRAMS 1160

Terms with highest relevance score


rank Term termType Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 CUSTOMER RELATIONSHIP MANAGEMENT authKW 2087774 16% 44% 181
2 CUSTOMER LIFETIME VALUE authKW 1652722 8% 70% 90
3 LOYALTY PROGRAMS authKW 819505 4% 65% 48
4 CHURN PREDICTION authKW 767713 3% 83% 35
5 CUSTOMER EQUITY authKW 529890 3% 54% 37
6 CUSTOMER CHURN authKW 464313 2% 84% 21
7 CUSTOMER RELATIONSHIP MANAGEMENT CRM authKW 448821 3% 47% 36
8 DIRECT MARKETING authKW 403703 4% 37% 42
9 CRM authKW 389066 5% 24% 62
10 CUSTOMER BASE ANALYSIS authKW 368508 1% 100% 14

Web of Science journal categories


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 Business 53709 40% 0% 459
2 Operations Research & Management Science 13452 25% 0% 285
3 Management 9491 20% 0% 231
4 Computer Science, Artificial Intelligence 8598 23% 0% 264
5 Computer Science, Information Systems 1795 11% 0% 124
6 Hospitality, Leisure, Sport & Tourism 1227 3% 0% 35
7 Engineering, Electrical & Electronic 490 14% 0% 166
8 Information Science & Library Science 458 3% 0% 39
9 Computer Science, Interdisciplinary Applications 283 5% 0% 56
10 Engineering, Industrial 275 3% 0% 34

Address terms


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 ING FINANCIAL SERV 120322 1% 57% 8
2 EXCELLENCE BRAND CUSTOMER MANAGEMENT 103433 1% 30% 13
3 MANAGEMENT COGNIT SCI 78966 0% 100% 3
4 MKT 72151 13% 2% 155
5 PHD PROGRAM MKT 59817 0% 45% 5
6 GEST COGNIT 52644 0% 100% 2
7 MECH BUSINESS ENGN 52644 0% 100% 2
8 SOCIAL STUDIES SOCIAL WORK 52644 0% 100% 2
9 EA 2043 39480 0% 50% 3
10 LEUVEN GENT MANAGEMENT 35095 0% 67% 2

Journals


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 JOURNAL OF INTERACTIVE MARKETING 88380 2% 12% 27
2 EXPERT SYSTEMS WITH APPLICATIONS 52386 13% 1% 145
3 MARKETING SCIENCE 42386 4% 4% 43
4 JOURNAL OF MARKETING 41294 4% 3% 47
5 JOURNAL OF SERVICE RESEARCH 30569 2% 6% 20
6 INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING 20572 2% 4% 22
7 JOURNAL OF MARKETING RESEARCH 18924 3% 2% 36
8 DECISION SUPPORT SYSTEMS 12295 3% 1% 35
9 JOURNAL OF THE ACADEMY OF MARKETING SCIENCE 11336 2% 2% 18
10 EUROPEAN JOURNAL OF MARKETING 9923 2% 2% 21

Author Key Words


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class		 LCSH search Wikipedia search
1 CUSTOMER RELATIONSHIP MANAGEMENT 2087774 16% 44% 181 Search CUSTOMER+RELATIONSHIP+MANAGEMENT Search CUSTOMER+RELATIONSHIP+MANAGEMENT
2 CUSTOMER LIFETIME VALUE 1652722 8% 70% 90 Search CUSTOMER+LIFETIME+VALUE Search CUSTOMER+LIFETIME+VALUE
3 LOYALTY PROGRAMS 819505 4% 65% 48 Search LOYALTY+PROGRAMS Search LOYALTY+PROGRAMS
4 CHURN PREDICTION 767713 3% 83% 35 Search CHURN+PREDICTION Search CHURN+PREDICTION
5 CUSTOMER EQUITY 529890 3% 54% 37 Search CUSTOMER+EQUITY Search CUSTOMER+EQUITY
6 CUSTOMER CHURN 464313 2% 84% 21 Search CUSTOMER+CHURN Search CUSTOMER+CHURN
7 CUSTOMER RELATIONSHIP MANAGEMENT CRM 448821 3% 47% 36 Search CUSTOMER+RELATIONSHIP+MANAGEMENT+CRM Search CUSTOMER+RELATIONSHIP+MANAGEMENT+CRM
8 DIRECT MARKETING 403703 4% 37% 42 Search DIRECT+MARKETING Search DIRECT+MARKETING
9 CRM 389066 5% 24% 62 Search CRM Search CRM
10 CUSTOMER BASE ANALYSIS 368508 1% 100% 14 Search CUSTOMER+BASE+ANALYSIS Search CUSTOMER+BASE+ANALYSIS

Core articles
The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c:
(1) Number of references referring to publications in the class.
(2) Share of total number of active references referring to publications in the class.
(3) Age of the article. New articles get higher score than old articles.
(4) Citation rate, normalized to year.


Rank Reference # ref.
in cl.		 Shr. of ref. in
cl.		 Citations
1 DOROTIC, M , BIJMOLT, THA , VERHOEF, PC , (2012) LOYALTY PROGRAMMES: CURRENT KNOWLEDGE AND RESEARCH DIRECTIONS.INTERNATIONAL JOURNAL OF MANAGEMENT REVIEWS. VOL. 14. ISSUE 3. P. 217-237 57 71% 11
2 CHEN, KC , HU, YH , HSIEH, YC , (2015) PREDICTING CUSTOMER CHURN FROM VALUABLE B2B CUSTOMERS IN THE LOGISTICS INDUSTRY: A CASE STUDY.INFORMATION SYSTEMS AND E-BUSINESS MANAGEMENT. VOL. 13. ISSUE 3. P. 475 -494 35 85% 0
3 ESTRELLA-RAMON, AM , SANCHEZ-PEREZ, M , SWINNEN, G , VANHOOF, K , (2013) A MARKETING VIEW OF THE CUSTOMER VALUE: CUSTOMER LIFETIME VALUE AND CUSTOMER EQUITY.SOUTH AFRICAN JOURNAL OF BUSINESS MANAGEMENT. VOL. 44. ISSUE 4. P. 47 -64 42 71% 1
4 KUMAR, V , REINARTZ, W , (2016) CREATING ENDURING CUSTOMER VALUE.JOURNAL OF MARKETING. VOL. 80. ISSUE 6. P. 36 -68 52 50% 1
5 VERHOEF, PC , VENKATESAN, R , MCALISTER, L , MALTHOUSE, EC , KRAFFT, M , GANESAN, S , (2010) CRM IN DATA-RICH MULTICHANNEL RETAILING ENVIRONMENTS: A REVIEW AND FUTURE RESEARCH DIRECTIONS.JOURNAL OF INTERACTIVE MARKETING. VOL. 24. ISSUE 2. P. 121-137 57 51% 25
6 ESTRELLA-RAMON, A , SANCHEZ-PEREZ, M , SWINNEN, G , VANHOOF, K , (2016) ESTIMATING CUSTOMER POTENTIAL VALUE USING PANEL DATA OF A SPANISH BANK.JOURNAL OF BUSINESS ECONOMICS AND MANAGEMENT. VOL. 17. ISSUE 4. P. 580 -597 32 78% 0
7 BALLINGS, M , VAN DEN POEL, D , (2015) CRM IN SOCIAL MEDIA: PREDICTING INCREASES IN FACEBOOK USAGE FREQUENCY.EUROPEAN JOURNAL OF OPERATIONAL RESEARCH. VOL. 244. ISSUE 1. P. 248 -260 40 56% 5
8 MELNYK, V , BIJMOLT, T , (2015) THE EFFECTS OF INTRODUCING AND TERMINATING LOYALTY PROGRAMS.EUROPEAN JOURNAL OF MARKETING. VOL. 49. ISSUE 3-4. P. 398 -419 37 64% 1
9 JAHROMI, AT , STAKHOVYCH, S , EWING, M , (2014) MANAGING B2B CUSTOMER CHURN, RETENTION AND PROFITABILITY.INDUSTRIAL MARKETING MANAGEMENT. VOL. 43. ISSUE 7. P. 1258 -1268 37 62% 3
10 MCCALL, M , VOORHEES, C , (2010) THE DRIVERS OF LOYALTY PROGRAM SUCCESS AN ORGANIZING FRAMEWORK AND RESEARCH AGENDA.CORNELL HOSPITALITY QUARTERLY. VOL. 51. ISSUE 1. P. 35-52 27 84% 34

Classes with closest relation at Level 1


Rank Class id link
1 23441 MARKETING FINANCE INTERFACE//CORPORATE NAME CHANGE//CHIEF MARKETING OFFICER
2 427 CUSTOMER SATISFACTION//SERVICE QUALITY//SERVICE FAILURE
3 2257 MARKETING SCIENCE//PRIVATE LABELS//JOURNAL OF MARKETING RESEARCH
4 36555 MANAGEMENT SCI DECIS MAKING//BRAND SPECTRUM//ANALYTICAL INFORMATION SYSTEM
5 2118 INDUSTRIAL MARKETING MANAGEMENT//JOURNAL OF BUSINESS & INDUSTRIAL MARKETING//RELATIONSHIP MARKETING
6 23763 FRAUD DETECTION//INSURANCE FRAUD//CREDIT CARD FRAUD DETECTION
7 32589 NFC ISTANBUL//IDEA MINING//NFC APPLICATIONS
8 7720 MARKET ORIENTATION//MARKETING CAPABILITIES//BUSINESS
9 4761 CREDIT SCORING//BANKRUPTCY PREDICTION//CREDIT RISK
10 4897 WORD OF MOUTH//ONLINE REVIEWS//ELECTRONIC WORD OF MOUTH

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