See the course syllabus.
ME2095 e-Business Strategies 7.5 credits
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About course offering
For course offering
Spring 2024 Start 18 Mar 2024 programme students
Target group
Open for all programs
Part of programme
Master's Programme, ICT Innovation, åk 1, AUSM, Conditionally Elective
Master's Programme, ICT Innovation, åk 1, AUSY, Conditionally Elective
Master's Programme, ICT Innovation, åk 1, CLNI, Conditionally Elective
Master's Programme, ICT Innovation, åk 1, CLNS, Conditionally Elective
Master's Programme, ICT Innovation, åk 1, DASC, Conditionally Elective
Master's Programme, ICT Innovation, åk 1, DASE, Conditionally Elective
Master's Programme, ICT Innovation, åk 1, HCID, Conditionally Elective
Master's Programme, ICT Innovation, åk 1, HCIN, Conditionally Elective
Master's Programme, ICT Innovation, åk 1, INSM, Conditionally Elective
Master's Programme, ICT Innovation, åk 1, INSY, Conditionally Elective
Master's Programme, ICT Innovation, åk 1, VCCN, Conditionally Elective
Master's Programme, Technology-based Entrepreneurship, åk 1, Recommended
Periods
P4 (7.5 hp)Duration
Pace of study
50%
Form of study
Normal Daytime
Language of instruction
English
Course location
KTH Campus
Number of places
Min: 10
Planned modular schedule
Course memo
Course memo is not publishedSchedule
Link to scheduleApplication
For course offering
Spring 2024 Start 18 Mar 2024 programme students
Application code
60436
Contact
For course offering
Spring 2024 Start 18 Mar 2024 programme students
Contact
Mana Farshid (mana.farshid@indek.kth.se)
Examiner
No information insertedCourse coordinator
No information insertedTeachers
No information insertedContent and learning outcomes
Course disposition
Course contents
- Analysis of different frameworks for e-strategies
- Strategy options in e-business markets
- Study of the possibilities in an e-business market
- To choose appropriate strategies for buyer and vendor in an e-market
- Application and evaluation of mobile trade
- Implementation of different e-business strategies
- Systematic ways to develop innovations with the aim to make the competition irrelevant
Intended learning outcomes
On completion of the course, the student should be able to
- describe and apply central concepts in e-business strategies for different platforms in different sectors
- give an account of and analyse macro environment and business structure when developing e-business strategies
- give an account of and analyse the internal dimensions when developing an e-business
- describe and apply "value process framework"
- analyse scientific articles and argue for different underlying theoretical concepts for e -business strategies.
Literature and preparations
Specific prerequisites
ME1315 Industrial Marketing for I or ME1035 Marketing Management completed
Recommended prerequisites
Equipment
Literature
Course litterature will be announced at the start of the course.
Examination and completion
If the course is discontinued, students may request to be examined during the following two academic years.
Grading scale
Examination
- INL1 - Assignment, 3.0 credits, grading scale: P, F
- INL2 - Assignment, 4.5 credits, grading scale: A, B, C, D, E, FX, F
Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.
The examiner may apply another examination format when re-examining individual students.
Opportunity to complete the requirements via supplementary examination
See the course syllabus.
Opportunity to raise an approved grade via renewed examination
Decided by the examiner.
Examiner
Ethical approach
- All members of a group are responsible for the group's work.
- In any assessment, every student shall honestly disclose any help received and sources used.
- In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.
Further information
Course room in Canvas
Offered by
Main field of study
Education cycle
Add-on studies
See the course and program directory.