This course is the follow up course to ME2072 and ME2073. The structure of the program for the thematic event consists of:
- Conceptual phase: introduction to thematic topic and learn to know each other, case selection, project teams, first discussions.
- Ideation phase design of a product/service supported with business model generation workshops and user-centered design techniques, usability, ethical issues.
- Business phase (elaboration of business model, branding, market structure, venture process and finance, pitch training (with video recording, etc.)
Lecture sessions will be as interactive as possible.
The teamwork process will be coached by experienced business coaches/staff. Coaches can be
- Entrepreneurs and researchers in the thematic field
- Business coaches
- Serial entrepreneurs