- Concepts, methods, models and approaches in industrial marketing
- Market information; primary and secondary data
- Negotiation skills
- Presentation skills
- Market plan for a product in the producer market
- Law of marketing and competition
HU1000 Industrial Marketing 7.5 credits
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About course offering
For course offering
Spring 2025 Start 14 Jan 2025 programme students
Target group
No information insertedPart of programme
Degree Programme in Mechanical Engineering, åk 2, SIEP, Mandatory
Degree Programme in Mechanical Engineering, åk 2, SIOD, Mandatory
Periods
P3 (7.5 hp)Duration
Pace of study
50%
Form of study
Normal Daytime
Language of instruction
Swedish
Course location
KTH Södertälje
Number of places
Places are not limited
Planned modular schedule
Course memo
Course memo is not publishedSchedule
Schedule is not publishedApplication
For course offering
Spring 2025 Start 14 Jan 2025 programme students
Application code
61426
Contact
For course offering
Spring 2025 Start 14 Jan 2025 programme students
Examiner
No information insertedCourse coordinator
No information insertedTeachers
No information insertedContent and learning outcomes
Course contents
Intended learning outcomes
On completion of the course, the student should be able to:
- account for and use concepts, methods and models that characterize modern industrial marketing
- retrieve relevant information in order to perform an applied analysis, where the result is based on relevant theory, empirical data and strategic analysis
- orally, and in writing, present a marketing plan
- conduct a negotiation where the student deliberately uses different strategies by asking questions, arguing and responding to objections
Literature and preparations
Specific prerequisites
Recommended prerequisites
Equipment
Literature
Examination and completion
If the course is discontinued, students may request to be examined during the following two academic years.
Grading scale
Examination
- PRO1 - Project, 4.0 credits, grading scale: A, B, C, D, E, FX, F
- TEN1 - Written examination, 3.0 credits, grading scale: A, B, C, D, E, FX, F
- ÖVN1 - Exercises, 0.5 credits, grading scale: P, F
Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.
The examiner may apply another examination format when re-examining individual students.
Opportunity to complete the requirements via supplementary examination
Opportunity to raise an approved grade via renewed examination
Examiner
Ethical approach
- All members of a group are responsible for the group's work.
- In any assessment, every student shall honestly disclose any help received and sources used.
- In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.