- Concepts, methods, models and approaches in industrial marketing
- Market information; primary and secondary data
- Negotiation skills
- Presentation skills
- Market plan for a product in the producer market
- Law of marketing and competition
HU1000 Industrial Marketing 7.5 credits
Information per course offering
Information for Spring 2025 Start 14 Jan 2025 programme students
- Course location
KTH Södertälje
- Duration
- 14 Jan 2025 - 16 Mar 2025
- Periods
- P3 (7.5 hp)
- Pace of study
50%
- Application code
61426
- Form of study
Normal Daytime
- Language of instruction
Swedish
- Course memo
- Course memo is not published
- Number of places
Places are not limited
- Target group
- No information inserted
- Planned modular schedule
- [object Object]
- Schedule
Contact
Course syllabus as PDF
Please note: all information from the Course syllabus is available on this page in an accessible format.
Course syllabus HU1000 (Spring 2024–)Headings with content from the Course syllabus HU1000 (Spring 2024–) are denoted with an asterisk ( )
Content and learning outcomes
Course contents
Intended learning outcomes
On completion of the course, the student should be able to:
- account for and use concepts, methods and models that characterize modern industrial marketing
- retrieve relevant information in order to perform an applied analysis, where the result is based on relevant theory, empirical data and strategic analysis
- orally, and in writing, present a marketing plan
- conduct a negotiation where the student deliberately uses different strategies by asking questions, arguing and responding to objections
Literature and preparations
Specific prerequisites
No information inserted
Equipment
No information inserted
Literature
No information inserted
Examination and completion
If the course is discontinued, students may request to be examined during the following two academic years.
Grading scale
A, B, C, D, E, FX, F
Examination
- PRO1 - Project, 4.0 credits, grading scale: A, B, C, D, E, FX, F
- TEN1 - Written examination, 3.0 credits, grading scale: A, B, C, D, E, FX, F
- ÖVN1 - Exercises, 0.5 credits, grading scale: P, F
Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.
The examiner may apply another examination format when re-examining individual students.
Opportunity to complete the requirements via supplementary examination
No information inserted
Opportunity to raise an approved grade via renewed examination
No information inserted
Examiner
Ethical approach
- All members of a group are responsible for the group's work.
- In any assessment, every student shall honestly disclose any help received and sources used.
- In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.
Further information
Course room in Canvas
Registered students find further information about the implementation of the course in the course room in Canvas. A link to the course room can be found under the tab Studies in the Personal menu at the start of the course.
Offered by
Main field of study
Industrial Management, Technology
Education cycle
First cycle
Add-on studies
No information inserted