• Innovation
Alpha-Beta-Pilot test
• Marketing
Needs Analysis
Distribution Solution
Competition Analysis
Pricing
Sustainable development
• Business
Business models and commercialization
Strategy and business logic
• Entrepreneurship leadership and organization
Interaction between key players
Organizational dynamics
Set Objectives and Key results
• Regulations
Basic intellectual property rights
Procurement Policy
Sustainable development
Lectures, exercises and seminar.
• RED1 - Individually short paper, analyzes and class discussions
• RED2 - Oral and written presentation of the business concept for peer review
• PRO2 - Continuous sprints with agile project methodology, develop a business plan presented to the class and external stakeholder
• LAB1 – Basic financial model and plan for personal, accelerator or venture financing
The course ends with a presentation day where the groups present their final products