- A theoretical part, the regulation of international trade, WTO, IMF, the development of the international market, adjustments of products, services and promotion to the situation in different countries, selection of distribution methods, pricing including transfer prising.
- An applied part that will be covered by a number of business case studies covering a wide variety of product, markets and situations in international and global marketing.
AI213V International Industrial Marketing 15.0 credits
This course gives a basic introduction of problems and opportunities within international marketing. The course also gives a practical application of modern marketing theory within international marketing of industrial goods and services in the global economy.
Information per course offering
Course offerings are missing for current or upcoming semesters.
Course syllabus as PDF
Please note: all information from the Course syllabus is available on this page in an accessible format.
Course syllabus AI213V (Spring 2010–)Content and learning outcomes
Course contents
Intended learning outcomes
This course gives a basic introduction to the difficulties and options that international marketing offers. The course is aimed to be a practical tool for the application of modern marketing tools and theories within international industrial marketing.
Literature and preparations
Specific prerequisites
180 credits on university level in Engineering, Natural Science, Economics/Business Administration or Planning including at least 15 credits in Business Administration.
Documented proficiency in English B or equivalent (TOEFL, IELTS e g).
Recommended prerequisites
Equipment
None
Literature
Engdahl, Carl-Axel, Internationell Marknadsföring, fjärde upplagan. Course material including cases.
Alternative textbook in English for English speaking students.
Examination and completion
If the course is discontinued, students may request to be examined during the following two academic years.
Grading scale
Examination
- LAB1 - Laboratory Work, 1.5 credits, grading scale: P, F
- LAB2 - Laboratory Work, 1.5 credits, grading scale: P, F
- PROA - Project, 4.5 credits, grading scale: A, B, C, D, E, FX, F
- TEN1 - Examination, 7.5 credits, grading scale: A, B, C, D, E, FX, F
Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.
The examiner may apply another examination format when re-examining individual students.
The examination consists of two parts
- A written essay on a subject within the course area of studies. The subject has to be selected in collaboration with the course leader.
- A written exam, two examinations given during the summer, one in June-July and the second in late August.
Other requirements for final grade
Requirements for the final grade for the course is that all elements of the course cleared of both those who are rated P and those with grades AF.
Opportunity to complete the requirements via supplementary examination
Opportunity to raise an approved grade via renewed examination
Examiner
Ethical approach
- All members of a group are responsible for the group's work.
- In any assessment, every student shall honestly disclose any help received and sources used.
- In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.
Further information
Course room in Canvas
Offered by
Main field of study
Education cycle
Add-on studies
Contact
Supplementary information
Mandatory lectures will take place on June 9th, June 10th, June 16th and June 17th. Mandatory registration will take place on June 9th. Attendance is required on all above dates.
Schedule all times 8.30-12.30 (am)