Part 1
Business research strategies
Research designs
Planning a research project and formulating research questions
Getting Started: reviewing the literature
Ethics in business research
Part 2
The nature of quantitative research
Sampling
Structured interviewing
Self-completion questionnaires
Asking questions
Secondary analysis and official statistics
Quantitative data analysis
Using SPSS/LISREL
Part 3
The nature of qualitative research
Breaking down the quantitative/qualitative divide
Combining quantitative and qualitative research
Internet research methods
Writing up business research