AI1170 Relationship, Marketing and Market Analysis 7.5 credits

Marketing theory, service marketing, relationship marketing, entrepreneurial marketing, market analysis, marketing plan.

After passing the course, the student shall be able to:

• Describe basic theories and concepts in marketing and market analysis
• Apply basic theories in marketing and market analysis

Knowledge in the built enviroment corresponding to the content in course AI1126 Introduction to the Planning and Building Process in Real Estate and Finance, for (TFOFK)

or

Knowledge in the built enviroment corresponding to the content in course AI1127 Fundamentals of Property Development and Agency, for (TFAFK)

If the course is discontinued, students may request to be examined during the following two academic years.

• INL1 - Assignment, 3.0 credits, grading scale: P, F
• NÄR1 - Attendence, 1.5 credits, grading scale: P, F
• TEN1 - Examination, 3.0 credits, grading scale: A, B, C, D, E, FX, F

Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.

The examiner may apply another examination format when re-examining individual students.

Assignment, 3.0 credits, Pass Attendence, 1.5 credits, Pass Examination, 3.0 credits, grade A-E

Anna Broback

• All members of a group are responsible for the group's work.
• In any assessment, every student shall honestly disclose any help received and sources used.
• In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.