Just Booch

Introducing Europe to the Hard Kombucha revolution.

Just Booch wants to introduce Europe to the Hard Kombucha revolution. Aiming to redefine the way people enjoy alcoholic beverages, Just Booch caters to the modern consumer's desire for authenticity, sustainability, and well-being by combining centuries-old tradition of kombucha with a contemporary twist.

www.justbooch.com

Team

Just Booch was founded by Erik Pousette and Markus Lundh, who have diverse backgrounds in business strategy, finance, entrepreneurship, and marketing. Markus Lundh studied Industrial technology & sustainability at KTH. Erik Pousette studied finance/strategic management & international management at CBS.

About the KTH Innovation pre-incubator program

The KTH Innovation pre-incubator program is a 12-month program for promising startup projects from KTH. We welcome new teams into the program twice a year. Around 10% of all ideas that KTH Innovation supports go to the pre-incubator program.

In addition to business development support from KTH Innovation, the teams in the program get access to offices and meeting rooms in KTH Innovation's premises at Teknikringen 1. Every week, they meet over lunch and take part in a tailor-made workshop program.

They also get access to our makerspace and production studio. Together with the program's over 250 alumni projects, they form a supportive community, growing and developing together.

Participants in the program also get an opportunity to get an experienced mentor via KTH Innovation's mentor program, and to pitch for a SEK 250,000 in investment from KTH Holding AB.

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About KTH

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Just Booch

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