Class information for:
Level 1: SOCIAL MARKETING//BUR 1804//BUR 370

Basic class information
Class id #P Avg. number of
references		 Database coverage
of references
20864 443 33.2 39%


Bar chart of Publication_year

Last years might be incomplete

Hierarchy of classes
The table includes all classes above and classes immediately below the current class.


Cluster id Level Cluster label #P
1 4 ECONOMICS//EDUCATION & EDUCATIONAL RESEARCH//PSYCHOL 3876184
294 3       COMMUNICATION//BUSINESS//PUBLIC RELATIONS REVIEW 41542
3401 2             SERV DESARROLLO DIRECT GEST SERV SANITARIOS//MASS MEDIA//JOURNAL OF HEALTH COMMUNICATION 1615
20864 1                   SOCIAL MARKETING//BUR 1804//BUR 370 443

Terms with highest relevance score


rank Term termType Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 SOCIAL MARKETING authKW 258435 10% 9% 43
2 BUR 1804 address 137855 0% 100% 2
3 BUR 370 address 137855 0% 100% 2
4 GRP RECH SAINES HABITUDES VIE OBESITE address 137855 0% 100% 2
5 HOLISTIC MEDIA ANALYSIS authKW 137855 0% 100% 2
6 RECH CHEO address 137855 0% 100% 2
7 SOURCES MEILLEUR DEPART address 137855 0% 100% 2
8 FLORIDA PREVENT address 113099 2% 21% 8
9 BUR 301 address 91902 0% 67% 2
10 PUBL HLTH COMMUN MKT PROGRAM address 91902 0% 67% 2

Web of Science journal categories


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 Public, Environmental & Occupational Health 6431 49% 0% 217
2 Nutrition & Dietetics 874 12% 0% 54
3 Business 763 8% 0% 35
4 Communication 661 5% 0% 22
5 Sport Sciences 542 9% 0% 38
6 Information Science & Library Science 328 5% 0% 20
7 Education & Educational Research 200 5% 0% 24
8 Hospitality, Leisure, Sport & Tourism 162 2% 0% 8
9 Physiology 148 7% 0% 32
10 Health Policy & Services 139 3% 0% 14

Address terms


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 BUR 1804 137855 0% 100% 2
2 BUR 370 137855 0% 100% 2
3 GRP RECH SAINES HABITUDES VIE OBESITE 137855 0% 100% 2
4 RECH CHEO 137855 0% 100% 2
5 SOURCES MEILLEUR DEPART 137855 0% 100% 2
6 FLORIDA PREVENT 113099 2% 21% 8
7 BUR 301 91902 0% 67% 2
8 PUBL HLTH COMMUN MKT PROGRAM 91902 0% 67% 2
9 ADULT ONCOL HLTH SOCIAL BEHAV 68928 0% 100% 1
10 BRITISH HEART FDN PHYS ACT HLTH BHFNC 68928 0% 100% 1

Journals


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class
1 JOURNAL OF PHYSICAL ACTIVITY & HEALTH 27065 5% 2% 23
2 INTERNATIONAL JOURNAL OF BEHAVIORAL NUTRITION AND PHYSICAL ACTIVITY 14245 4% 1% 16
3 JOURNAL OF HEALTH COMMUNICATION 12858 4% 1% 16
4 AMERICAN JOURNAL OF PREVENTIVE MEDICINE 9433 6% 1% 25
5 CANADIAN JOURNAL OF PUBLIC HEALTH-REVUE CANADIENNE DE SANTE PUBLIQUE 5705 4% 1% 16
6 APPLIED PHYSIOLOGY NUTRITION AND METABOLISM 5451 2% 1% 8
7 HEALTH EDUCATION RESEARCH 4813 2% 1% 11
8 APPLIED PHYSIOLOGY NUTRITION AND METABOLISM-PHYSIOLOGIE APPLIQUEE NUTRITION ET METABOLISME 4471 2% 1% 7
9 ANNUAL REVIEW OF PUBLIC HEALTH 4007 2% 1% 7
10 HEALTH EDUCATION & BEHAVIOR 2949 2% 1% 7

Author Key Words


Rank Term Chi square Shr. of publ. in
class containing
term		 Class's shr. of
term's tot. occurrences		 #P with
term in
class		 LCSH search Wikipedia search
1 SOCIAL MARKETING 258435 10% 9% 43 Search SOCIAL+MARKETING Search SOCIAL+MARKETING
2 HOLISTIC MEDIA ANALYSIS 137855 0% 100% 2 Search HOLISTIC+MEDIA+ANALYSIS Search HOLISTIC+MEDIA+ANALYSIS
3 UK PHYSICAL ACTIVITY GUIDELINES 91902 0% 67% 2 Search UK+PHYSICAL+ACTIVITY+GUIDELINES Search UK+PHYSICAL+ACTIVITY+GUIDELINES
4 ACCIDENT NUMBERS VARIABILITY 68928 0% 100% 1 Search ACCIDENT+NUMBERS+VARIABILITY Search ACCIDENT+NUMBERS+VARIABILITY
5 AIDS HILFE 68928 0% 100% 1 Search AIDS+HILFE Search AIDS+HILFE
6 ARCHITECTURE SPAIN 68928 0% 100% 1 Search ARCHITECTURE+SPAIN Search ARCHITECTURE+SPAIN
7 CANADAS PHYSICAL ACTIVITY GUIDE 68928 0% 100% 1 Search CANADAS+PHYSICAL+ACTIVITY+GUIDE Search CANADAS+PHYSICAL+ACTIVITY+GUIDE
8 CIVIC COHESION 68928 0% 100% 1 Search CIVIC+COHESION Search CIVIC+COHESION
9 CONSUMERS FOOD CHOICE 68928 0% 100% 1 Search CONSUMERS+FOOD+CHOICE Search CONSUMERS+FOOD+CHOICE
10 COUNTERADVERTISING 68928 0% 100% 1 Search COUNTERADVERTISING Search COUNTERADVERTISING

Core articles
The table includes core articles in the class. The following variables is taken into account for the relevance score of an article in a cluster c:
(1) Number of references referring to publications in the class.
(2) Share of total number of active references referring to publications in the class.
(3) Age of the article. New articles get higher score than old articles.
(4) Citation rate, normalized to year.


Rank Reference # ref.
in cl.		 Shr. of ref. in
cl.		 Citations
1 LEAVY, JE , BULL, FC , ROSENBERG, M , BAUMAN, A , (2011) PHYSICAL ACTIVITY MASS MEDIA CAMPAIGNS AND THEIR EVALUATION: A SYSTEMATIC REVIEW OF THE LITERATURE 2003-2010.HEALTH EDUCATION RESEARCH. VOL. 26. ISSUE 6. P. 1060 -1085 28 80% 20
2 BROWN, DR , SOARES, J , EPPING, JM , LANKFORD, TJ , WALLACE, JS , HOPKINS, D , BUCHANAN, LR , ORLEANS, CT , (2012) STAND-ALONE MASS MEDIA CAMPAIGNS TO INCREASE PHYSICAL ACTIVITY A COMMUNITY GUIDE UPDATED REVIEW.AMERICAN JOURNAL OF PREVENTIVE MEDICINE. VOL. 43. ISSUE 5. P. 551-561 18 75% 13
3 TREMBLAY, MS , CRAIG, CL , (2009) PARTICIPACTION: OVERVIEW AND INTRODUCTION OF BASELINE RESEARCH ON THE "NEW" PARTICIPACTION.INTERNATIONAL JOURNAL OF BEHAVIORAL NUTRITION AND PHYSICAL ACTIVITY. VOL. 6. ISSUE . P. - 15 100% 0
4 LEAVY, JE , ROSENBERG, M , BULL, FC , BAUMAN, AE , (2014) WHO DO WE REACH? CAMPAIGN EVALUATION OF FIND THIRTY EVERY DAY (R) USING AWARENESS PROFILES IN A WESTERN AUSTRALIAN COHORT.JOURNAL OF HEALTH COMMUNICATION. VOL. 19. ISSUE 7. P. 853 -869 23 53% 2
5 CRAIG, CL , BAUMAN, A , GAUVIN, L , ROBERTSON, J , MURUMETS, K , (2009) PARTICIPACTION: A MASS MEDIA CAMPAIGN TARGETING PARENTS OF INACTIVE CHILDREN; KNOWLEDGE, SALIENCY, AND TRIALING BEHAVIOURS.INTERNATIONAL JOURNAL OF BEHAVIORAL NUTRITION AND PHYSICAL ACTIVITY. VOL. 6. ISSUE . P. - 13 100% 17
6 BAUMAN, A , CHAU, J , (2009) THE ROLE OF MEDIA IN PROMOTING PHYSICAL ACTIVITY.JOURNAL OF PHYSICAL ACTIVITY & HEALTH. VOL. 6. ISSUE . P. S196-S210 28 41% 21
7 LANKFORD, T , WALLACE, J , BROWN, D , SOARES, J , EPPING, JN , FRIDINGER, F , (2014) ANALYSIS OF PHYSICAL ACTIVITY MASS MEDIA CAMPAIGN DESIGN.JOURNAL OF PHYSICAL ACTIVITY & HEALTH. VOL. 11. ISSUE 6. P. 1065 -1069 13 76% 2
8 CRAIG, CL , BAUMAN, A , LATIMER-CHEUNG, A , RHODES, RE , FAULKNER, G , BERRY, TR , TREMBLAY, MS , SPENCE, JC , (2015) AN EVALUATION OF THE MY PARTICIPACTION CAMPAIGN TO INCREASE SELF-EFFICACY FOR BEING MORE PHYSICALLY ACTIVE.JOURNAL OF HEALTH COMMUNICATION. VOL. 20. ISSUE 9. P. 995 -1003 16 62% 0
9 WONG, FL , GREENWELL, M , GATES, S , BERKOWITZ, JM , (2008) IT'S WHAT YOU DO! REFLECTIONS ON THE VERB (TM) CAMPAIGN.AMERICAN JOURNAL OF PREVENTIVE MEDICINE. VOL. 34. ISSUE 6. P. S175-S182 12 92% 12
10 CROKER, H , LUCAS, R , WARDLE, J , (2012) CLUSTER-RANDOMISED TRIAL TO EVALUATE THE 'CHANGE FOR LIFE' MASS MEDIA/SOCIAL MARKETING CAMPAIGN IN THE UK.BMC PUBLIC HEALTH. VOL. 12. ISSUE . P. - 14 58% 18

Classes with closest relation at Level 1


Rank Class id link
1 15493 COMMUNITY WIDE PREVENTION//INTERVENTION WITHIN COMMUNITY//HEALTHY VILLAGE
2 37529 APPROPRIATE BIOTECHNOLOGY//CATEDRA EXTRAORDINARIA COMUNICAC SALUD//DEVELOPMENTALITIES
3 7326 SELF AFFIRMATION//HEALTH WARNINGS//PLAIN PACKAGING
4 2255 PHYSICAL ACTIVITY//JOURNAL OF AGING AND PHYSICAL ACTIVITY//EXERCISE REFERRAL
5 36852 DUTCH APPROACH//COUNTER HEGEMONIC NARRATIVES//ENHANCING PARENTAL PARTICIPATION
6 6116 SEDENTARY BEHAVIOR//SEDENTARY BEHAVIOUR//SITTING TIME
7 36224 COMPREHENSIVE CANCER CONTROL//CANCER RELATED DISPARITIES//HEALTH DISPARITIES IN CANCER
8 36675 ERNAHRUNGS-UMSCHAU//ERNAHRUNGS UMSCHAU//OPTIMIZED MIXED DIET
9 1582 BUILT ENVIRONMENT//WALKABILITY//WALKING
10 32377 SPORT ECON SPORT MANAGEMENT//SPORTS ATTENDANCE//AMATEUR SUMO

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