- Brand as a marketing and cultural metaphor
- The protective and law oriented brand direction
- The Strategic Brand discourse
- The cultural and radical brand discourse
- The equity direction
- Semiotic brand onthology & epistemology
ME2026 Brand, Trends and Traditions 6.0 credits
This course has been discontinued.
Last planned examination: Spring 2000
Decision to discontinue this course:
No information insertedInformation per course offering
Course offerings are missing for current or upcoming semesters.
Course syllabus as PDF
Please note: all information from the Course syllabus is available on this page in an accessible format.
Course syllabus ME2026 (Autumn 2012–)Content and learning outcomes
Course contents
Intended learning outcomes
- To understand the brand from a macrosociologicla and idéah historical view-point
- To gain normative insights in pragmatic and normativ brand
- To gain insight into the brand management trends
Literature and preparations
Specific prerequisites
ME1023 Industrial Marketing, or similar.
Recommended prerequisites
ME1023 Industrial Marketing, or similar.
Equipment
Literature
Kapferer, JN och Bastien, V (2009); The Luxury Strategy: Freak the rules of Marketing to Build Luxury Brands, Kogan Page.
Examination and completion
If the course is discontinued, students may request to be examined during the following two academic years.
Grading scale
Examination
- LIT1 - Literature Task, 6.0 credits, grading scale: A, B, C, D, E, FX, F
Based on recommendation from KTH’s coordinator for disabilities, the examiner will decide how to adapt an examination for students with documented disability.
The examiner may apply another examination format when re-examining individual students.
Other requirements for final grade
Assessment of group project and case analyses.
Opportunity to complete the requirements via supplementary examination
Opportunity to raise an approved grade via renewed examination
Examiner
Ethical approach
- All members of a group are responsible for the group's work.
- In any assessment, every student shall honestly disclose any help received and sources used.
- In an oral assessment, every student shall be able to present and answer questions about the entire assignment and solution.
Further information
Course room in Canvas
Offered by
Main field of study
Education cycle
Add-on studies
Contact
Supplementary information
Established Spring 2007
Replaces 4D1079