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The underlaying business idea in combination with the business model are fundamental for new venture creation. However, the real start-up journey starts when a company is formally founded which should be the vehicle for future value creation. At this point the venture realization journey shifts focus, from customer needs and revenue models to the management of a new emerging organization. To navigate in this phase the ability to set up a company, navigate in the local innovation ecosystem, raise funding, negotiate strategic alliances, and recruit key people becomes key.
This course discusses a number of theories, methods, tools and frameworks that can help managing the complexity and uncertainty of the initial phase of a start-up (i.e. an infant start-up). The knowledge gained through this course will help the students analyze start-up challenges and problems from a multidimensional perspective, as well as develop develop strategies for overcoming these challenges.