Guest lecture by Prof. Per Andersson, Stockholm School of Economics: Business models and related theories

Reading and assignment for each of the review groups:

Read the paper for your group, answer the two questions below
and prepare 1+1 slide to present for the class November 20

Q1. What are the main ideas related to business models of the two articles? (ONE PPT SLIDE!)

Q2. Relate the ideas of the articles to telecom operators’ business; what are the main implications for operators of the business model ideas presented in the two articles? (ONE PPT SLIDE!)

The agenda will as follows:

1. PA: Introduction: "Business model" – what is it?
2. Article presentations and discussions: Question 1: Group 1-4
3. PA: Summing: Perspectives on business models
4. Article discussions relating to operator business: Question 2: Group 1-4
5. PA and class: Summing up: Business model issues in operator business

 Papers to read

Group 1 paper: Business Models, Business Strategies, and Business Tactics:
Casadesus-Masanell, R. & Ricart, J.E., (2010) “From Strategy to Business Models and onto Tactics”, Long Range Planning 2010.

 Group 2 paper: Management Perspectives on Business Models:
Johnson, M.W., Christensen, C.M., & Kagermann, H., (2008) “Reinventing Your Business Model”, HBR, 2008.

Group 3 paper: Two (Theoretical) Perspectives on Business Models:

-Osterwalder et al (2005), “Clarifying Business Models: Origins, Present, And Future Of The Concept”, Communications of AIS, Volume 15

Group 4 paper: Two Variants of Business Models: Two-Sided Business Models and Open Business Models:

-Eisenman, T., Parker, G, Van Alstyne, MW, “Strategies for Two-Sided Markets”, HBR 2006.