Guest lectures
Tid: Fredag 9 oktober 2015 kl 13:00 - 17:00
Plats: E2
Aktivitet: Föreläsning
Lärare: Åke Walldius () , Björn Thuresson () , Henrik Blomgren ()
Studentgrupper: THCIM_2, TIEMM_CSCJ_2, TIEMM_HCIE_2
This time we have a series of guest lectures:
• 13.15 - 14.00
Fredrik Bergström, WSP Analysis & Strategy Director
• 14.15 - 15.00
Christer Norström, CEO of SICS
Title: Introduce IOT and services to a traditional product business
Abstract:
IOT enables new services and hence new revenue streams for a product business.
The presentation will discuss the importance of understanding the impact on the business model, segmentation and channel strategy when IOT is introduced in a pure product business. So how do you transform a not connected product to a connected product and what do you have to consider? Several examples will be given which illustrate the challenge. One way to do this in a structured way will be presented to a concrete example when the IOT is introduced in a pure product business where a new business model is introduced with its channel partners and resellers structure.
Keywords: IOT, Cloud, Analytics, Services, business models, sell channels, dealer structure
• 15.15 - 16.00
TBD
We'll finish no later than 16.00.