Publications by Mana Farshid
Peer reviewed
Articles
[1]
M. Farshid et al., "People as products : Exploring replication and corroboration in the dimensions of theory, method and context," Journal of Business Research, vol. 126, pp. 533-541, 2021.
[2]
M. Farshid et al., "Go boldly! Explore augmented reality (AR), virtual reality (VR), and mixed reality (MR) for business," Business Horizons, vol. 61, no. 5, 2018.
[3]
J. Vella, Å. Wallström and M. Farshid, "Financial services Apps : What makes the difference between a great and a ghastly review?," Journal of Financial Services Marketing, vol. 22, no. 3, pp. 132-138, 2017.
[4]
J. Paschen et al., "The brand personalities of brand communities : an analysis of online communication," Online information review (Print), vol. 41, no. 7, pp. 1064-1075, 2017.
[5]
T. Brown and M. Farshid, "To grow or not to grow, that is the question," Entreprendre & Innover, vol. 34, no. 3, pp. 29-37, 2017.
Conference papers
[6]
M. Farshid, A. Caruana and E. Salehi-Sangari, "Digital Advocacy Among Industrial Employees : An Abstract," in AMSAC 2019: Marketing Opportunities and Challenges in a Changing Global Marketplace, 2020, pp. 133-134.
[7]
T. E. Brown and M. Farshid, "Leveraging User-Generated Content for Demand-Side Strategy : An Abstract," in AMSAC 2019: Marketing Opportunities and Challenges in a Changing Global Marketplace, 2020, pp. 619-620.
Non-peer reviewed
Articles
[8]
J. Robson, J. Farquhar and M. Farshid, "Guest editorial : Qualitative market research in Mena countries," Qualitative Market Research, vol. 24, no. 4, pp. 421-425, 2021.
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2024-07-17 10:13:49