Gavagai, a company founded by Jussi Karlgren, in the news

Big Data analysis is a topic which just recently has gained the attention of mainstream media and Gavagai, a text analysis company founded by Jussi Karlgren, Adjunct Professor of Language Technology at TCS, and Magnus Sahlgren, both previously from the Swedish Institute of Computer Science (SICS), is well positioned in this respect. Gavagai has specialised in real time and real scale text analysis and handles volume, variety and variation of online text using methods which are developed with a point of departure in how humans deal with language.

On January 9 2014, Dagens Nyheter interviewed Magnus Sahlgren and Malin Stråhle, the CEO. In the interview Magnus describes how the data processing must be represented in a model which is self-learning and scales sublinearly with incoming data growth. Gavagai exploits its model for text analysis to keep track of the brands and companies mentioned on the web. This information can be used to predict, for example, election results or sales figures.

On January 14 2014, Sveriges Television interviewed Jussi Karlgren in Gomorron Sverige, with questions about predictive power, especially with respect to this year's coming elections, and privacy concerns. Jussi explained that the prediction is based on the system's capability of reading everything that is publicly available - no snooping necessary if a high enough coverage is achieved.

links can be found in the .