Class information for:
Level 2: MARKETING FINANCE INTERFACE//PERSISTENCE OF PROFITS//PRODUCT RECALLS

Basic class information
ID Publications Average number
of references		 Avg. shr. active
ref. in WoS
3301 1350 32.8 33%


Bar chart of Publication_year

Last years might be incomplete

Classes in level above (level 3)


ID, lev.
above		 Publications Label for level above
16 125250 BUSINESS//MANAGEMENT//INDUSTRIAL MARKETING MANAGEMENT

Classes in level below (level 1)


ID, lev. below Publications Label for level below
15219 655 PERSISTENCE OF PROFITS//CORPORATE EFFECTS//PROFIT PERSISTENCE
23186 300 MARKETING FINANCE INTERFACE//ADVERTISING SPENDING//CHIEF MARKETING OFFICER
28351 170 PRODUCT RECALLS//PRODUCT RECALL//AIRLINE CRASHES
29815 146 COST VOLUME PROFIT//HOTEL TAURANT ITUT MANAGEMENT DIETE//PREDICTIVE PRECHARGING
34046 79 AGGREGATE CONCENTRATION//DEFERRED TAX ASSETS//AIRLINE MARKETS

Terms with highest relevance score


Rank Term Type of term Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 MARKETING FINANCE INTERFACE Author keyword 17 62% 1% 18
2 PERSISTENCE OF PROFITS Author keyword 11 100% 0% 6
3 PRODUCT RECALLS Author keyword 7 46% 1% 12
4 ADVERTISING INTENSITY Author keyword 5 63% 0% 5
5 CORPORATE EFFECTS Author keyword 4 67% 0% 4
6 PROFIT PERSISTENCE Author keyword 4 75% 0% 3
7 BUSINESS UNIT PERFORMANCE Author keyword 2 44% 0% 4
8 ADVERTISING SPENDING Author keyword 2 67% 0% 2
9 CORPORATE EFFECT Author keyword 2 67% 0% 2
10 INDUSTRY AND FIRM EFFECTS Author keyword 2 67% 0% 2

Web of Science journal categories

Author Key Words


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class		 LCSH search Wikipedia search
1 MARKETING FINANCE INTERFACE 17 62% 1% 18 Search MARKETING+FINANCE+INTERFACE Search MARKETING+FINANCE+INTERFACE
2 PERSISTENCE OF PROFITS 11 100% 0% 6 Search PERSISTENCE+OF+PROFITS Search PERSISTENCE+OF+PROFITS
3 PRODUCT RECALLS 7 46% 1% 12 Search PRODUCT+RECALLS Search PRODUCT+RECALLS
4 ADVERTISING INTENSITY 5 63% 0% 5 Search ADVERTISING+INTENSITY Search ADVERTISING+INTENSITY
5 CORPORATE EFFECTS 4 67% 0% 4 Search CORPORATE+EFFECTS Search CORPORATE+EFFECTS
6 PROFIT PERSISTENCE 4 75% 0% 3 Search PROFIT+PERSISTENCE Search PROFIT+PERSISTENCE
7 BUSINESS UNIT PERFORMANCE 2 44% 0% 4 Search BUSINESS+UNIT+PERFORMANCE Search BUSINESS+UNIT+PERFORMANCE
8 ADVERTISING SPENDING 2 67% 0% 2 Search ADVERTISING+SPENDING Search ADVERTISING+SPENDING
9 CORPORATE EFFECT 2 67% 0% 2 Search CORPORATE+EFFECT Search CORPORATE+EFFECT
10 INDUSTRY AND FIRM EFFECTS 2 67% 0% 2 Search INDUSTRY+AND+FIRM+EFFECTS Search INDUSTRY+AND+FIRM+EFFECTS

Key Words Plus


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 PRICE COST MARGINS 17 42% 2% 31
2 BUSINESS SEGMENT PERFORMANCE 10 73% 1% 8
3 INDUSTRY MATTER 9 22% 3% 35
4 SHAREHOLDER VALUE 8 13% 4% 59
5 DEVELOPMENT EXPENDITURES 7 23% 2% 26
6 INTERPRETING RISING CONCENTRATION 6 80% 0% 4
7 PRODUCT RECALLS 5 39% 1% 11
8 AIRCRAFT SAFETY 5 63% 0% 5
9 ACCOUNTING RATES 4 47% 1% 7
10 INDUSTRIAL CONCENTRATION 4 47% 1% 7

Journals


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 REVIEW OF BUSINESS AND ECONOMIC RESEARCH 2 11% 1% 14

Reviews


Title Publ. year Cit. Active
references		 % act. ref.
to same field
Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions 2009 93 89 28%
Sources of variation in firm profitability and growth 2009 20 66 39%
Transition-cost issues for US electricity utilities 1997 1 1 100%
Sustained competitive advantage: Temporal dynamics and the incidence and persistence of superior economic performance 2002 57 65 12%
Value relevance of advertising expenditure: A review of the literature 2008 3 51 45%
Apartheid and business: Competition, monopoly and the growth of the malted beer industry in South Africa 2008 3 10 40%
IN PURSUIT OF MONOPOLY POWER - RECENT QUANTITATIVE WORK IN INDUSTRIAL-ECONOMICS 1988 36 49 49%
Measuring marketing productivity: Current knowledge and future directions 2004 226 61 5%
Beer advertising and marketing update: Structure, conduct, and social costs 2005 11 43 21%
Marketing productivity, marketing audits, and systems for marketing performance assessment - Integrating multiple perspectives 2002 39 55 7%

Address terms


Rank Address term Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ.
in class
1 ASIA PACIFIC IND BUSINESS MANAGEMENT 1 13% 0.4% 6
2 CHAIR MKT MARKET 1 50% 0.1% 1
3 ENTREPRENEURSHIP FAMILY FIRMS 1 50% 0.1% 1
4 FURQUA BUSINESS 1 50% 0.1% 1
5 HOSPITALITY FOOD OURCES TOURISM PROGRAM 1 50% 0.1% 1
6 HOTEL TAURANT ITUT MANAGEMENT DIETE 1 50% 0.1% 1
7 JAMES PAMELA MUZZY CHAIR ENTREPRENEURSHIP 1 50% 0.1% 1
8 KATEDRA INFORMACNEHO MANAZMENTU 1 50% 0.1% 1
9 LORRY I LOKEY BUSINESS 1 50% 0.1% 1
10 MARYS BUSINESS 1 50% 0.1% 1

Related classes at same level (level 2)


Rank Relatedness score Related classes
1 0.0000022919 MARKETING SCIENCE//JOURNAL OF MARKETING RESEARCH//PRIVATE LABELS
2 0.0000019315 MANAGEMENT//BUSINESS//STRATEGIC MANAGEMENT JOURNAL
3 0.0000017762 BUSINESS, FINANCE//JOURNAL OF FINANCE//JOURNAL OF FINANCIAL ECONOMICS
4 0.0000013547 INTERNATIONAL JOURNAL OF INDUSTRIAL ORGANIZATION//ANTITRUST LAW JOURNAL//RAND JOURNAL OF ECONOMICS
5 0.0000011729 JOURNAL OF BANKING & FINANCE//DEPOSIT INSURANCE//JOURNAL OF FINANCIAL STABILITY
6 0.0000009970 BUSINESS//JOURNAL OF ADVERTISING RESEARCH//ADVANCES IN CONSUMER RESEARCH
7 0.0000009148 RESEARCH POLICY//JOURNAL OF TECHNOLOGY TRANSFER//EUROPEAN PLANNING STUDIES
8 0.0000008927 REVIEW OF RADICAL POLITICAL ECONOMICS//RATE OF PROFIT//JUSTICE SYSTEM JOURNAL
9 0.0000008692 JOURNAL OF WORLD TRADE//JOURNAL OF INTERNATIONAL ECONOMICS//WORLD ECONOMY
10 0.0000008160 SOFTWARE PIRACY//MUSIC PIRACY//JOURNAL OF CULTURAL ECONOMICS