Class information for:
Level 2: MARKETING SCIENCE//JOURNAL OF MARKETING RESEARCH//PRIVATE LABELS

Basic class information
ID Publications Average number
of references		 Avg. shr. active
ref. in WoS
1743 5959 33.1 41%


Bar chart of Publication_year

Last years might be incomplete

Classes in level above (level 3)


ID, lev.
above		 Publications Label for level above
16 125250 BUSINESS//MANAGEMENT//INDUSTRIAL MARKETING MANAGEMENT

Classes in level below (level 1)


ID, lev. below Publications Label for level below
2710 2094 MARKETING SCIENCE//PRIVATE LABELS//JOURNAL OF MARKETING RESEARCH
9573 1075 BASS MODEL//GENERALIZED BASS MODEL//NEW PRODUCT GROWTH
11700 897 CUSTOMER LIFETIME VALUE//CUSTOMER RELATIONSHIP MANAGEMENT//CHURN PREDICTION
16542 583 CONJOINT ANALYSIS//PRODUCT LINE DESIGN//OPTIMAL PRODUCT DESIGN
17436 536 TRADE FAIRS//TRADE SHOWS//TRADE SHOW PERFORMANCE
18524 482 COOPERATIVE ADVERTISING//LANCHESTER MODEL//CO OP ADVERTISING
23388 292 CONTEXTUAL ADVERTISING//ANTAGONISTIC GAME//WIKIPEDIA KNOWLEDGE

Terms with highest relevance score


Rank Term Type of term Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 MARKETING SCIENCE Journal 213 40% 7% 423
2 JOURNAL OF MARKETING RESEARCH Journal 128 25% 7% 436
3 PRIVATE LABELS Author keyword 92 82% 1% 54
4 CUSTOMER LIFETIME VALUE Author keyword 61 52% 1% 83
5 COOPERATIVE ADVERTISING Author keyword 59 84% 1% 32
6 STORE BRANDS Author keyword 46 73% 1% 35
7 CUSTOMER RELATIONSHIP MANAGEMENT Author keyword 43 23% 3% 161
8 BRAND CHOICE Author keyword 39 51% 1% 55
9 CHOICE MODELS Author keyword 39 43% 1% 70
10 BASS MODEL Author keyword 34 51% 1% 48

Web of Science journal categories

Author Key Words


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class		 LCSH search Wikipedia search
1 PRIVATE LABELS 92 82% 1% 54 Search PRIVATE+LABELS Search PRIVATE+LABELS
2 CUSTOMER LIFETIME VALUE 61 52% 1% 83 Search CUSTOMER+LIFETIME+VALUE Search CUSTOMER+LIFETIME+VALUE
3 COOPERATIVE ADVERTISING 59 84% 1% 32 Search COOPERATIVE+ADVERTISING Search COOPERATIVE+ADVERTISING
4 STORE BRANDS 46 73% 1% 35 Search STORE+BRANDS Search STORE+BRANDS
5 CUSTOMER RELATIONSHIP MANAGEMENT 43 23% 3% 161 Search CUSTOMER+RELATIONSHIP+MANAGEMENT Search CUSTOMER+RELATIONSHIP+MANAGEMENT
6 BRAND CHOICE 39 51% 1% 55 Search BRAND+CHOICE Search BRAND+CHOICE
7 CHOICE MODELS 39 43% 1% 70 Search CHOICE+MODELS Search CHOICE+MODELS
8 BASS MODEL 34 51% 1% 48 Search BASS+MODEL Search BASS+MODEL
9 ESTIMATION AND OTHER STATISTICAL TECHNIQUES 33 100% 0% 13 Search ESTIMATION+AND+OTHER+STATISTICAL+TECHNIQUES Search ESTIMATION+AND+OTHER+STATISTICAL+TECHNIQUES
10 EMPIRICAL GENERALIZATIONS 25 71% 0% 20 Search EMPIRICAL+GENERALIZATIONS Search EMPIRICAL+GENERALIZATIONS

Key Words Plus


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 BRAND CHOICE 113 41% 4% 213
2 CONSUMER DURABLES 94 62% 2% 97
3 PRICE PROMOTIONS 82 64% 1% 81
4 PRIVATE LABELS 81 75% 1% 59
5 STORE BRANDS 77 72% 1% 60
6 NATIONAL BRANDS 76 88% 1% 36
7 LIFETIME VALUE 76 68% 1% 67
8 SALES 61 17% 5% 320
9 PROMOTIONS 50 31% 2% 133
10 PURCHASE INCIDENCE 44 78% 0% 29

Journals


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 MARKETING SCIENCE 213 40% 7% 423
2 JOURNAL OF MARKETING RESEARCH 128 25% 7% 436
3 INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING 31 23% 2% 119
4 JOURNAL OF RETAILING 28 17% 3% 151
5 INDUSTRIAL MARKETING MANAGEMENT 24 10% 4% 225
6 JOURNAL OF ADVERTISING RESEARCH 22 12% 3% 169
7 JOURNAL OF MARKETING 20 12% 3% 159
8 QME-QUANTITATIVE MARKETING AND ECONOMICS 18 33% 1% 45
9 MARKETING LETTERS 12 16% 1% 69
10 JOURNAL OF THE MARKET RESEARCH SOCIETY 6 12% 1% 46

Reviews


Title Publ. year Cit. Active references % act. ref.
to same field
Innovation diffusion and new product growth models: A critical review and research directions 2010 107 102 74%
Cooperative advertising models in supply chain management: A review 2014 8 96 73%
Modelling and forecasting the diffusion of innovation - A 25-year review 2006 160 102 84%
Application of data mining techniques in customer relationship management: A literature review and classification 2009 125 89 52%
A survey of game-theoretic models of cooperative advertising 2014 3 44 93%
CONJOINT-ANALYSIS IN MARKETING - NEW DEVELOPMENTS WITH IMPLICATIONS FOR RESEARCH AND PRACTICE 1990 629 32 91%
NEW PRODUCT DIFFUSION-MODELS IN MARKETING - A REVIEW AND DIRECTIONS FOR RESEARCH 1990 648 78 87%
Recent developments in dynamic advertising research 2012 14 97 87%
Agent-based simulation of innovation diffusion: a review 2012 21 89 49%
Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research 2009 45 64 75%

Address terms


Rank Address term Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 EHRENBERG BASS 12 42% 0.4% 22
2 EXCELLENCE BRAND CUSTOMER MANAGEMENT 11 50% 0.3% 16
3 GERAD MKT 6 80% 0.1% 4
4 EHRENBERG BASS MKT SCI 5 24% 0.3% 18
5 ING FINANCIAL SERV 5 50% 0.1% 7
6 FOOD MKT POLICY 4 56% 0.1% 5
7 DPTO ADM ECON EMP A 4 38% 0.1% 8
8 MORRISON MANAGEMENT AGRIBUSINESS 3 24% 0.2% 11
9 LEHRSTUHL MKT 3 50% 0.1% 4
10 COMP INFORMAT SYST ANAL 2 44% 0.1% 4

Related classes at same level (level 2)


Rank Relatedness score Related classes
1 0.0000023767 BUSINESS//JOURNAL OF ADVERTISING RESEARCH//ADVANCES IN CONSUMER RESEARCH
2 0.0000022919 MARKETING FINANCE INTERFACE//PERSISTENCE OF PROFITS//PRODUCT RECALLS
3 0.0000019373 SOFTWARE PIRACY//MUSIC PIRACY//JOURNAL OF CULTURAL ECONOMICS
4 0.0000017894 INTERNATIONAL JOURNAL OF INDUSTRIAL ORGANIZATION//ANTITRUST LAW JOURNAL//RAND JOURNAL OF ECONOMICS
5 0.0000015435 INVENTORY//INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS//INVENTORY CONTROL
6 0.0000012214 INTEGRATED CHOICE EXPERIMENTS//J B JACKSON//LANDSCAPE PLANNING
7 0.0000011709 FUZZY TIME SERIES//JOURNAL OF GREY SYSTEM//INTERNATIONAL JOURNAL OF FORECASTING
8 0.0000011682 CONTINGENT VALUATION//WILLINGNESS TO PAY//CHOICE EXPERIMENT
9 0.0000009693 MODEL MANAGEMENT SYSTEMS//STRUCTURED MODELING//MODEL MANAGEMENT
10 0.0000008651 MANAGEMENT//BUSINESS//STRATEGIC MANAGEMENT JOURNAL