Class information for:
Level 2: BUSINESS//JOURNAL OF ADVERTISING RESEARCH//ADVANCES IN CONSUMER RESEARCH

Basic class information
ID Publications Average number
of references		 Avg. shr. active
ref. in WoS
158 21929 49.2 43%


Bar chart of Publication_year

Last years might be incomplete

Classes in level above (level 3)


ID, lev.
above		 Publications Label for level above
16 125250 BUSINESS//MANAGEMENT//INDUSTRIAL MARKETING MANAGEMENT

Classes in level below (level 1)


ID, lev. below Publications Label for level below
214 3863 CUSTOMER SATISFACTION//SERVICE QUALITY//SERVICE RECOVERY
627 3147 TECHNOLOGY ACCEPTANCE MODEL//INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS//TECHNOLOGY ACCEPTANCE
1716 2442 JOURNAL OF ADVERTISING RESEARCH//JOURNAL OF ADVERTISING//INTERNATIONAL JOURNAL OF ADVERTISING
3014 2009 CONSUMPTION MARKETS & CULTURE//JOURNAL OF MACROMARKETING//MARKETING THEORY
4680 1671 BRAND EXTENSIONS//BRAND EQUITY//BRAND PERSONALITY
5717 1518 ONLINE TRUST//TRUST IN E COMMERCE//INITIAL TRUST
6903 1354 ELECTRONIC WORD OF MOUTH//WORD OF MOUTH//ONLINE REVIEWS
7971 1231 COUNTRY OF ORIGIN//INTERNATIONAL MARKETING REVIEW//JOURNAL OF INTERNATIONAL MARKETING
11516 909 COMPULSIVE BUYING//MATERIALISM//MONEY ETHIC
11873 883 BEHAVIORAL PERSPECTIVE MODEL//AMBIENT SCENT//STORE ATMOSPHERICS
17190 549 SPONSORSHIP//AMBUSH MARKETING//INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
19188 451 CHILDRENS INFLUENCE//FAMILY DECISION MAKING//CONSUMER SOCIALIZATION
20721 388 JOURNAL OF PUBLIC POLICY & MARKETING//ZWERLING FAMILY TERM CHAIR//DECEPTIVE ADVERTISING
21550 357 ETHNIC MARKETING//GREEK CANADIANS//MKT BUSINESS ECON GRP
22564 321 PERCEIVED INTERACTIVITY//VIRTUAL PRODUCT EXPERIENCE//MACHINE INTERACTIVITY
23631 285 MEANS END CHAIN//HIERARCHICAL VALUE MAP//LADDERING
27488 187 NOSTALGIA//MENTAL HEALTH STABILITY//NOSTALGIA PRONENESS
27609 185 MARKETING COMMUNICATION EFFECTIVENESS//MARKETING COMMUNICATION OBJECTIVES//INTEGRATED COMMUNICATION
32414 108 CONSUMER BOYCOTT//FACTORY RELOCATION//BOYCOTT
34437 71 CONSUMER MARKET KNOWLEDGE//RETAIL SERV//SHARIATI

Terms with highest relevance score


Rank Term Type of term Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of publ.
in class
1 BUSINESS WoS category 1459 12% 52% 11366
2 JOURNAL OF ADVERTISING RESEARCH Journal 782 61% 4% 831
3 ADVANCES IN CONSUMER RESEARCH Journal 625 58% 3% 728
4 JOURNAL OF ADVERTISING Journal 596 64% 3% 578
5 MKT Address 457 24% 8% 1699
6 JOURNAL OF CONSUMER RESEARCH Journal 427 42% 4% 777
7 PSYCHOLOGY & MARKETING Journal 378 49% 3% 563
8 TECHNOLOGY ACCEPTANCE MODEL Author keyword 299 55% 2% 374
9 JOURNAL OF BUSINESS RESEARCH Journal 289 26% 4% 975
10 CUSTOMER SATISFACTION Author keyword 277 35% 3% 647

Web of Science journal categories


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of publ.
in class
1 Business 1459 12% 52% 11366

Author Key Words


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class		 LCSH search Wikipedia search
1 TECHNOLOGY ACCEPTANCE MODEL 299 55% 2% 374 Search TECHNOLOGY+ACCEPTANCE+MODEL Search TECHNOLOGY+ACCEPTANCE+MODEL
2 CUSTOMER SATISFACTION 277 35% 3% 647 Search CUSTOMER+SATISFACTION Search CUSTOMER+SATISFACTION
3 SERVICE QUALITY 222 33% 3% 556 Search SERVICE+QUALITY Search SERVICE+QUALITY
4 SERVICE RECOVERY 176 69% 1% 150 Search SERVICE+RECOVERY Search SERVICE+RECOVERY
5 CUSTOMER LOYALTY 172 46% 1% 283 Search CUSTOMER+LOYALTY Search CUSTOMER+LOYALTY
6 CONSUMER BEHAVIOUR 170 34% 2% 403 Search CONSUMER+BEHAVIOUR Search CONSUMER+BEHAVIOUR
7 WORD OF MOUTH 156 55% 1% 198 Search WORD+OF+MOUTH Search WORD+OF+MOUTH
8 COMPULSIVE BUYING 151 79% 0% 96 Search COMPULSIVE+BUYING Search COMPULSIVE+BUYING
9 SERVICE FAILURE 132 71% 0% 106 Search SERVICE+FAILURE Search SERVICE+FAILURE
10 BRAND EXTENSIONS 117 91% 0% 49 Search BRAND+EXTENSIONS Search BRAND+EXTENSIONS

Key Words Plus


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of publ.
in class
1 TECHNOLOGY ACCEPTANCE MODEL 704 57% 4% 824
2 WORD OF MOUTH 692 59% 3% 767
3 CUSTOMER SATISFACTION 684 47% 5% 1065
4 USER ACCEPTANCE 660 43% 5% 1157
5 SERVICE QUALITY 428 40% 4% 845
6 CONSUMER PERCEPTIONS 425 56% 2% 522
7 LOYALTY 398 43% 3% 718
8 PERCEIVED EASE 352 57% 2% 416
9 INFORMATION TECHNOLOGY 325 20% 7% 1467
10 PERCEIVED USEFULNESS 292 51% 2% 408

Journals


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 JOURNAL OF ADVERTISING RESEARCH 782 61% 4% 831
2 ADVANCES IN CONSUMER RESEARCH 625 58% 3% 728
3 JOURNAL OF ADVERTISING 596 64% 3% 578
4 JOURNAL OF CONSUMER RESEARCH 427 42% 4% 777
5 PSYCHOLOGY & MARKETING 378 49% 3% 563
6 JOURNAL OF BUSINESS RESEARCH 289 26% 4% 975
7 JOURNAL OF SERVICES MARKETING 167 59% 1% 186
8 INTERNATIONAL JOURNAL OF ADVERTISING 165 63% 1% 165
9 EUROPEAN JOURNAL OF MARKETING 159 35% 2% 366
10 JOURNAL OF MARKETING 118 27% 2% 369

Reviews


Title Publ. year Cit. Active
references		 % act. ref.
to same field
Mobile banking adoption: A literature review 2015 3 32 94%
New consumer behavior: A review of research on eWOM and hotels 2014 14 28 68%
An emotional economy of mundane objects 2015 2 71 72%
Technology Acceptance Model 3 and a Research Agenda on Interventions 2008 334 88 55%
Understanding customers' repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived risk 2014 7 71 82%
CONCEPTUALIZING, MEASURING, AND MANAGING CUSTOMER-BASED BRAND EQUITY 1993 1335 57 82%
Trust and TAM in online shopping: An integrated model 2003 1060 68 66%
Brand community 2001 736 22 73%
Examining the moderating effect of inconsistent reviews and its gender differences on consumers' online shopping decision 2014 6 59 81%
Developing and validating trust measures for e-commerce: An integrative typology 2002 713 54 65%

Address terms


Rank Address term Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of publ.
in class
1 MKT 457 24% 7.7% 1699
2 TOURISM CONVENT 46 76% 0.1% 32
3 MANAGEMENT MKT 32 12% 1.1% 252
4 MARKETING 31 26% 0.5% 102
5 HOTEL TOURISM MANAGEMENT 26 16% 0.7% 151
6 ADVERTISING 24 28% 0.3% 75
7 HOSPITALITY TOURISM MANAGEMENT 21 20% 0.4% 95
8 MKT MANAGEMENT 20 16% 0.5% 111
9 COMERCIALIZAC INVEST MERCADOS 20 56% 0.1% 24
10 MKT INT BUSINESS 15 22% 0.3% 63

Related classes at same level (level 2)


Rank Relatedness score Related classes
1 0.0000023767 MARKETING SCIENCE//JOURNAL OF MARKETING RESEARCH//PRIVATE LABELS
2 0.0000014296 ANNALS OF TOURISM RESEARCH//HOSPITALITY, LEISURE, SPORT & TOURISM//TOURISM MANAGEMENT
3 0.0000014113 SOFTWARE PIRACY//MUSIC PIRACY//JOURNAL OF CULTURAL ECONOMICS
4 0.0000013448 INFORMATION & MANAGEMENT//MIS QUARTERLY//JOURNAL OF INFORMATION TECHNOLOGY
5 0.0000010980 INTERNET ADDICTION//PROBLEMATIC INTERNET USE//CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING
6 0.0000010705 ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES//JOURNAL OF BEHAVIORAL DECISION MAKING//JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY
7 0.0000010502 STRUCTURAL EQUATION MODELING-A MULTIDISCIPLINARY JOURNAL//MULTIVARIATE BEHAVIORAL RESEARCH//COEFFICIENT ALPHA
8 0.0000010256 PRIVACY CALCULUS//ACCESS CONTROL//INFORMATION PRIVACY
9 0.0000009970 MARKETING FINANCE INTERFACE//PERSISTENCE OF PROFITS//PRODUCT RECALLS
10 0.0000009561 MANAGEMENT//BUSINESS//STRATEGIC MANAGEMENT JOURNAL