Class information for:
Level 1: COUNTRY OF ORIGIN//INTERNATIONAL MARKETING REVIEW//JOURNAL OF INTERNATIONAL MARKETING

Basic class information
ID Publications Average number
of references		 Avg. shr. active
ref. in WoS
7971 1231 49.9 37%


Bar chart of Publication_year

Last years might be incomplete

Classes in level above (level 2)


ID, lev.
above		 Publications Label for level above
158 21929 BUSINESS//JOURNAL OF ADVERTISING RESEARCH//ADVANCES IN CONSUMER RESEARCH

Terms with highest relevance score


Rank Term Type of term Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 COUNTRY OF ORIGIN Author keyword 63 43% 9% 114
2 INTERNATIONAL MARKETING REVIEW Journal 41 27% 10% 129
3 JOURNAL OF INTERNATIONAL MARKETING Journal 31 25% 9% 105
4 CONSUMER ETHNOCENTRISM Author keyword 26 61% 2% 28
5 CONSUMER ANIMOSITY Author keyword 21 90% 1% 9
6 ANIMOSITY Author keyword 19 68% 1% 17
7 GLOBAL BRANDS Author keyword 19 76% 1% 13
8 COUNTRY IMAGE Author keyword 16 46% 2% 26
9 INTERNATIONAL MARKETING Author keyword 15 21% 5% 64
10 BRAND ORIGIN Author keyword 11 78% 1% 7

Web of Science journal categories

Author Key Words


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class		 LCSH search Wikipedia search
1 COUNTRY OF ORIGIN 63 43% 9% 114 Search COUNTRY+OF+ORIGIN Search COUNTRY+OF+ORIGIN
2 CONSUMER ETHNOCENTRISM 26 61% 2% 28 Search CONSUMER+ETHNOCENTRISM Search CONSUMER+ETHNOCENTRISM
3 CONSUMER ANIMOSITY 21 90% 1% 9 Search CONSUMER+ANIMOSITY Search CONSUMER+ANIMOSITY
4 ANIMOSITY 19 68% 1% 17 Search ANIMOSITY Search ANIMOSITY
5 GLOBAL BRANDS 19 76% 1% 13 Search GLOBAL+BRANDS Search GLOBAL+BRANDS
6 COUNTRY IMAGE 16 46% 2% 26 Search COUNTRY+IMAGE Search COUNTRY+IMAGE
7 INTERNATIONAL MARKETING 15 21% 5% 64 Search INTERNATIONAL+MARKETING Search INTERNATIONAL+MARKETING
8 BRAND ORIGIN 11 78% 1% 7 Search BRAND+ORIGIN Search BRAND+ORIGIN
9 PRODUCT ADAPTATION 6 80% 0% 4 Search PRODUCT+ADAPTATION Search PRODUCT+ADAPTATION
10 CETSCALE 6 71% 0% 5 Search CETSCALE Search CETSCALE

Key Words Plus


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 FOREIGN PRODUCTS 107 82% 5% 63
2 CONSUMER ETHNOCENTRISM 48 70% 3% 40
3 CETSCALE 47 68% 3% 41
4 COUNTRY OF ORIGIN 41 35% 8% 94
5 ANIMOSITY MODEL 38 78% 2% 25
6 PRODUCT EVALUATIONS 25 27% 7% 81
7 GLOBAL CONSUMER CULTURE 24 91% 1% 10
8 OF ORIGIN 21 45% 3% 34
9 OF ORIGIN RESEARCH 15 88% 1% 7
10 KOREAN TELEVISION COMMERCIALS 13 80% 1% 8

Journals


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 INTERNATIONAL MARKETING REVIEW 41 27% 10% 129
2 JOURNAL OF INTERNATIONAL MARKETING 31 25% 9% 105

Reviews


Title Publ. year Cit. Active
references		 % act. ref.
to same field
A review and meta-analysis of country-of-origin research 1999 258 49 71%
Advancing the country image construct 2009 41 61 49%
Country-of-origin, animosity and consumer response: Marketing implications of anti-Americanism and Francophobia 2008 17 39 77%
Consumer animosity: a literature review and a reconsideration of its measurement 2007 37 25 52%
British consumers' evaluations of US versus Chinese goods - A multi-level and multi-cue comparison 2007 15 35 86%
Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework 2008 34 55 36%
When Does International Marketing Standardization Matter to Firm Performance? 2009 27 76 30%
Marketing mix standardization in multinational corporations: A review of the evidence 2007 24 55 47%
A Cultural Approach to Branding in the Global Marketplace 2008 28 52 27%
The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis 2009 18 92 27%

Address terms


Rank Address term Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ.
in class
1 INT MKT 2 23% 0.7% 9
2 MKT QUANTITAT ANAL 2 50% 0.2% 3
3 AUBREY DAN PROGRAM MANAGEMENT ORG STUDIES 2 33% 0.3% 4
4 FINANCE MARKETING 1 50% 0.2% 2
5 BOEING INT BUSINESS 1 17% 0.5% 6
6 JOHN W BYINGTON ENDOWED CHAIR GLOBAL MKT 1 40% 0.2% 2
7 FINANCE MKT 1 13% 0.6% 7
8 ROLLINS CHINA 1 33% 0.2% 2
9 BITTNER BUSINESS 1 23% 0.2% 3
10 IESEG MANAGEMENT LEM CNRS 1 23% 0.2% 3

Related classes at same level (level 1)


Rank Relatedness score Related classes
1 0.0000206406 ETHNIC MARKETING//GREEK CANADIANS//MKT BUSINESS ECON GRP
2 0.0000155303 CONSUMER BOYCOTT//FACTORY RELOCATION//BOYCOTT
3 0.0000135669 BRAND EXTENSIONS//BRAND EQUITY//BRAND PERSONALITY
4 0.0000129270 HOFSTEDE//DIASPORA AFRICAINE//GLOBE
5 0.0000097053 JOURNAL OF ADVERTISING RESEARCH//JOURNAL OF ADVERTISING//INTERNATIONAL JOURNAL OF ADVERTISING
6 0.0000093977 MEANS END CHAIN//HIERARCHICAL VALUE MAP//LADDERING
7 0.0000090325 JOURNAL OF INTERNATIONAL BUSINESS STUDIES//INTERNATIONAL BUSINESS REVIEW//ENTRY MODE
8 0.0000089518 MARKETING COMMUNICATION EFFECTIVENESS//MARKETING COMMUNICATION OBJECTIVES//INTEGRATED COMMUNICATION
9 0.0000082845 CONSUMPTION MARKETS & CULTURE//JOURNAL OF MACROMARKETING//MARKETING THEORY
10 0.0000073377 THEATRE TELEVIS FILM//WISHFUL IDENTIFICATION//TELEVISION ADVERTISING