Class information for:
Level 1: BRAND EXTENSIONS//BRAND EQUITY//BRAND PERSONALITY

Basic class information
ID Publications Average number
of references		 Avg. shr. active
ref. in WoS
4680 1671 44.4 48%


Bar chart of Publication_year

Last years might be incomplete

Classes in level above (level 2)


ID, lev.
above		 Publications Label for level above
158 21929 BUSINESS//JOURNAL OF ADVERTISING RESEARCH//ADVANCES IN CONSUMER RESEARCH

Terms with highest relevance score


Rank Term Type of term Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 BRAND EXTENSIONS Author keyword 117 91% 3% 49
2 BRAND EQUITY Author keyword 51 36% 7% 112
3 BRAND PERSONALITY Author keyword 35 50% 3% 51
4 BRAND MANAGEMENT Author keyword 20 30% 3% 57
5 B2B BRANDING Author keyword 17 100% 0% 8
6 BRAND EXTENSION Author keyword 15 42% 2% 28
7 INDUSTRIAL BRANDING Author keyword 11 100% 0% 6
8 SELF CONGRUITY Author keyword 10 50% 1% 15
9 BRAND ALLIANCE Author keyword 10 73% 0% 8
10 CO BRANDING Author keyword 10 57% 1% 12

Web of Science journal categories

Author Key Words


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class		 LCSH search Wikipedia search
1 BRAND EXTENSIONS 117 91% 3% 49 Search BRAND+EXTENSIONS Search BRAND+EXTENSIONS
2 BRAND EQUITY 51 36% 7% 112 Search BRAND+EQUITY Search BRAND+EQUITY
3 BRAND PERSONALITY 35 50% 3% 51 Search BRAND+PERSONALITY Search BRAND+PERSONALITY
4 BRAND MANAGEMENT 20 30% 3% 57 Search BRAND+MANAGEMENT Search BRAND+MANAGEMENT
5 B2B BRANDING 17 100% 0% 8 Search B2B+BRANDING Search B2B+BRANDING
6 BRAND EXTENSION 15 42% 2% 28 Search BRAND+EXTENSION Search BRAND+EXTENSION
7 INDUSTRIAL BRANDING 11 100% 0% 6 Search INDUSTRIAL+BRANDING Search INDUSTRIAL+BRANDING
8 SELF CONGRUITY 10 50% 1% 15 Search SELF+CONGRUITY Search SELF+CONGRUITY
9 BRAND ALLIANCE 10 73% 0% 8 Search BRAND+ALLIANCE Search BRAND+ALLIANCE
10 CO BRANDING 10 57% 1% 12 Search CO+BRANDING Search CO+BRANDING

Key Words Plus


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 CONSUMER EVALUATIONS 43 53% 3% 56
2 NEGATIVE IMPACT 19 45% 2% 32
3 BRAND EXTENSIONS 14 32% 2% 38
4 COMMODITY PRODUCT 14 100% 0% 7
5 IMAGE CONGRUENCE 12 54% 1% 15
6 TRADEMARK INFRINGEMENT 10 73% 0% 8
7 PROFESSIONAL SPORT 9 55% 1% 11
8 BRAND PERSONALITY 9 35% 1% 20
9 MISSING INFORMATION 9 29% 1% 25
10 NONCOMPARABLE ALTERNATIVES 8 44% 1% 14

Journals

Reviews


Title Publ. year Cit. Active references % act. ref.
to same field
Brands and branding: Research findings and future priorities 2006 217 131 53%
CONCEPTUALIZING, MEASURING, AND MANAGING CUSTOMER-BASED BRAND EQUITY 1993 1335 57 54%
Consumer-based brand equity conceptualisation and measurement A literature review 2010 20 37 70%
The evolving brand logic: a service-dominant logic perspective 2009 48 53 32%
Consumer inference: A review of processes, bases, and judgment contexts 2004 102 103 44%
Effect of brand extension strategies on brand image - A comparative study of the UK and Spanish markets 2008 9 43 70%
Building consumer-brand relationship: A cross-cultural experiential view 2006 43 53 43%
Attendee-based brand equity 2008 26 56 29%
Brand extension strategies: perceived fit, brand type, and culture influences 2009 3 53 70%
Consumers and their brands: Developing relationship theory in consumer research 1998 979 70 7%

Address terms


Rank Address term Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ.
in class
1 GEN MANAGEMENT MKT 3 60% 0.2% 3
2 BRAND EQU GRP 2 67% 0.1% 2
3 CHAIR INNOVAT BRAND MANAGEMENT 2 67% 0.1% 2
4 IND MKT ECOMMERCE 2 67% 0.1% 2
5 NHH 1 18% 0.4% 7
6 BUSINESS METR 1 38% 0.2% 3
7 GERMAN SPEAKING BUSINESS ADM 1 100% 0.1% 2
8 EHRENBERG BASS MKT SCI 1 12% 0.5% 9
9 MKT BRAND MANAGEMENT 1 27% 0.2% 3
10 MKT MEDIA 1 14% 0.3% 5

Related classes at same level (level 1)


Rank Relatedness score Related classes
1 0.0000190011 SPONSORSHIP//AMBUSH MARKETING//INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
2 0.0000163741 MARKETING FINANCE INTERFACE//ADVERTISING SPENDING//CHIEF MARKETING OFFICER
3 0.0000161851 JOURNAL OF ADVERTISING RESEARCH//JOURNAL OF ADVERTISING//INTERNATIONAL JOURNAL OF ADVERTISING
4 0.0000146671 ATTRACTION EFFECT//CHOICE OVERLOAD//COMPROMISE EFFECT
5 0.0000135669 COUNTRY OF ORIGIN//INTERNATIONAL MARKETING REVIEW//JOURNAL OF INTERNATIONAL MARKETING
6 0.0000130444 PRICE MATCHING GUARANTEES//REFERENCE PRICE//REFERENCE PRICES
7 0.0000114144 MEANS END CHAIN//HIERARCHICAL VALUE MAP//LADDERING
8 0.0000108172 QUESTION BEHAVIOR EFFECT//PANEL CONDITIONING//ARTHRITIS PREVALENCE
9 0.0000095745 CONSUMER MARKET KNOWLEDGE//RETAIL SERV//SHARIATI
10 0.0000095238 ETHNIC MARKETING//GREEK CANADIANS//MKT BUSINESS ECON GRP