Class information for: |
Basic class information |
| ID | Publications | Average number of references |
Avg. shr. active ref. in WoS |
|---|---|---|---|
| 27609 | 185 | 36.3 | 27% |
Classes in level above (level 2) |
| ID, lev. above |
Publications | Label for level above |
|---|---|---|
| 158 | 21929 | BUSINESS//JOURNAL OF ADVERTISING RESEARCH//ADVANCES IN CONSUMER RESEARCH |
Terms with highest relevance score |
| Rank | Term | Type of term | Relevance score (tfidf) |
Class's shr. of term's tot. occurrences |
Shr. of publ. in class containing term |
Num. of publ. in class |
|---|---|---|---|---|---|---|
| 1 | MARKETING COMMUNICATION EFFECTIVENESS | Author keyword | 2 | 67% | 1% | 2 |
| 2 | MARKETING COMMUNICATION OBJECTIVES | Author keyword | 2 | 67% | 1% | 2 |
| 3 | INTEGRATED COMMUNICATION | Author keyword | 1 | 38% | 2% | 3 |
| 4 | ADVERTISING AGENCIES | Author keyword | 1 | 21% | 2% | 4 |
| 5 | INTEGRATED MARKETING COMMUNICATIONS | Author keyword | 1 | 19% | 2% | 4 |
| 6 | IMC PROGRAM | Address | 1 | 50% | 1% | 1 |
| 7 | INTERNAL PUBLIC RELATIONS | Author keyword | 1 | 50% | 1% | 1 |
| 8 | MEDIA AGENCY | Author keyword | 1 | 50% | 1% | 1 |
| 9 | MIDDLESEX UNIV BUSINESS | Address | 1 | 50% | 1% | 1 |
| 10 | PROACTIVE EDUCATION | Author keyword | 1 | 50% | 1% | 1 |
Web of Science journal categories |
Author Key Words |
Key Words Plus |
| Rank | Web of Science journal category | Relevance score (tfidf) |
Class's shr. of term's tot. occurrences |
Shr. of publ. in class containing term |
Num. of publ. in class |
|---|---|---|---|---|---|
| 1 | THEORETICAL CONCEPT | 8 | 100% | 3% | 5 |
| 2 | IMC | 7 | 37% | 8% | 15 |
| 3 | INTEGRATED MARKETING COMMUNICATIONS | 5 | 47% | 4% | 8 |
| 4 | CLIENT RELATIONS | 5 | 63% | 3% | 5 |
| 5 | CLIENT ROLE AMBIGUITY | 1 | 100% | 1% | 2 |
| 6 | AGENCY CLIENT RELATIONS | 1 | 33% | 1% | 2 |
| 7 | MEDIA MIX | 1 | 50% | 1% | 1 |
| 8 | INTEGRATED MARKETING COMMUNICATION | 0 | 25% | 1% | 1 |
| 9 | PRICE FAIRNESS PERCEPTIONS | 0 | 25% | 1% | 1 |
| 10 | MARKETING COMMUNICATION | 0 | 11% | 1% | 2 |
Journals |
Reviews |
| Title | Publ. year | Cit. | Active references |
% act. ref. to same field |
|---|---|---|---|---|
| The organisation of integrated communications: toward flexible integration | 2008 | 11 | 18 | 28% |
Address terms |
| Rank | Address term | Relevance score (tfidf) |
Class's shr. of term's tot. occurrences |
Shr. of publ. in class containing term |
Num. of publ. in class |
|---|---|---|---|---|---|
| 1 | IMC PROGRAM | 1 | 50% | 0.5% | 1 |
| 2 | MIDDLESEX UNIV BUSINESS | 1 | 50% | 0.5% | 1 |
| 3 | MEDILL | 1 | 29% | 1.1% | 2 |
| 4 | STUDENTS COUNSELING | 0 | 33% | 0.5% | 1 |
| 5 | CORP PUBL AFFAIRS | 0 | 25% | 0.5% | 1 |
| 6 | HH HERBERT JOURNALISM MASS COMMUN | 0 | 20% | 0.5% | 1 |
| 7 | CORP MKT COMMUN | 0 | 17% | 0.5% | 1 |
| 8 | JM DAWSON CHURCH STATE STUDIES | 0 | 17% | 0.5% | 1 |
| 9 | HOTEL MANAGEMENT TOURISM | 0 | 14% | 0.5% | 1 |
| 10 | TOURISM STUDIES TURIST | 0 | 14% | 0.5% | 1 |
Related classes at same level (level 1) |
| Rank | Relatedness score | Related classes |
|---|---|---|
| 1 | 0.0000185388 | JOURNAL OF ADVERTISING RESEARCH//JOURNAL OF ADVERTISING//INTERNATIONAL JOURNAL OF ADVERTISING |
| 2 | 0.0000129682 | COOPERATIVE ADVERTISING//LANCHESTER MODEL//CO OP ADVERTISING |
| 3 | 0.0000122330 | TRADE FAIRS//TRADE SHOWS//TRADE SHOW PERFORMANCE |
| 4 | 0.0000114973 | MARKETING FINANCE INTERFACE//ADVERTISING SPENDING//CHIEF MARKETING OFFICER |
| 5 | 0.0000109344 | SPONSORSHIP//AMBUSH MARKETING//INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP |
| 6 | 0.0000100964 | INDUSTRIAL MARKETING MANAGEMENT//JOURNAL OF BUSINESS & INDUSTRIAL MARKETING//JOURNAL OF BUSINESS-TO-BUSINESS MARKETING |
| 7 | 0.0000091875 | MANAGEMENT FASHION//MANAGEMENT FASHIONS//ORGANIZATION CONCEPTS |
| 8 | 0.0000089518 | COUNTRY OF ORIGIN//INTERNATIONAL MARKETING REVIEW//JOURNAL OF INTERNATIONAL MARKETING |
| 9 | 0.0000085059 | PUBLIC RELATIONS REVIEW//JOURNAL OF PUBLIC RELATIONS RESEARCH//PUBLIC RELATIONS |
| 10 | 0.0000078721 | BRAND EXTENSIONS//BRAND EQUITY//BRAND PERSONALITY |