Class information for:
Level 1: MARKETING SCIENCE//PRIVATE LABELS//JOURNAL OF MARKETING RESEARCH

Basic class information
ID Publications Average number
of references		 Avg. shr. active
ref. in WoS
2710 2094 34.6 48%


Bar chart of Publication_year

Last years might be incomplete

Classes in level above (level 2)


ID, lev.
above		 Publications Label for level above
1743 5959 MARKETING SCIENCE//JOURNAL OF MARKETING RESEARCH//PRIVATE LABELS

Terms with highest relevance score


Rank Term Type of term Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 MARKETING SCIENCE Journal 94 27% 14% 293
2 PRIVATE LABELS Author keyword 86 80% 3% 53
3 JOURNAL OF MARKETING RESEARCH Journal 54 17% 14% 291
4 STORE BRANDS Author keyword 46 73% 2% 35
5 BRAND CHOICE Author keyword 34 48% 2% 52
6 CHOICE MODELS Author keyword 25 35% 3% 58
7 JOURNAL OF RETAILING Journal 21 15% 6% 133
8 CATEGORY MANAGEMENT Author keyword 19 52% 1% 26
9 PRICE PROMOTIONS Author keyword 16 56% 1% 20
10 SCANNER DATA Author keyword 16 39% 2% 32

Web of Science journal categories

Author Key Words


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class		 LCSH search Wikipedia search
1 PRIVATE LABELS 86 80% 3% 53 Search PRIVATE+LABELS Search PRIVATE+LABELS
2 STORE BRANDS 46 73% 2% 35 Search STORE+BRANDS Search STORE+BRANDS
3 BRAND CHOICE 34 48% 2% 52 Search BRAND+CHOICE Search BRAND+CHOICE
4 CHOICE MODELS 25 35% 3% 58 Search CHOICE+MODELS Search CHOICE+MODELS
5 CATEGORY MANAGEMENT 19 52% 1% 26 Search CATEGORY+MANAGEMENT Search CATEGORY+MANAGEMENT
6 PRICE PROMOTIONS 16 56% 1% 20 Search PRICE+PROMOTIONS Search PRICE+PROMOTIONS
7 SCANNER DATA 16 39% 2% 32 Search SCANNER+DATA Search SCANNER+DATA
8 RETAILING 15 14% 5% 98 Search RETAILING Search RETAILING
9 EMPIRICAL GENERALIZATIONS 14 57% 1% 16 Search EMPIRICAL+GENERALIZATIONS Search EMPIRICAL+GENERALIZATIONS
10 NATIONAL BRANDS 13 67% 1% 12 Search NATIONAL+BRANDS Search NATIONAL+BRANDS

Key Words Plus


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 BRAND CHOICE 88 37% 9% 191
2 PRICE PROMOTIONS 80 63% 4% 80
3 NATIONAL BRANDS 76 88% 2% 36
4 PRIVATE LABELS 73 72% 3% 57
5 STORE BRANDS 63 67% 3% 56
6 PURCHASE INCIDENCE 35 73% 1% 27
7 SALES 33 13% 11% 240
8 PROMOTIONS 31 25% 5% 107
9 SCANNER PANEL DATA 27 72% 1% 21
10 SCANNER DATA 27 37% 3% 58

Journals


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 MARKETING SCIENCE 94 27% 14% 293
2 JOURNAL OF MARKETING RESEARCH 54 17% 14% 291
3 JOURNAL OF RETAILING 21 15% 6% 133
4 QME-QUANTITATIVE MARKETING AND ECONOMICS 12 27% 2% 37
5 INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING 10 13% 3% 70
6 MARKETING LETTERS 5 11% 2% 46

Reviews


Title Publ. year Cit. Active
references		 % act. ref.
to same field
Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research 2009 45 64 72%
Customer Experience Management in Retailing: An Organizing Framework 2009 62 91 36%
Structural modeling in marketing: Review and assessment 2006 61 40 65%
Retailer Pricing and Competitive Effects 2009 29 89 49%
The retail power-performance conundrum: What have we learned? 2001 71 49 80%
Understanding brand performance measures: using Dirichlet benchmarks 2004 64 55 64%
Understanding retail branding: conceptual insights and research priorities 2004 122 59 34%
Building models for marketing decisions: Past, present and future 2000 58 71 62%
Creating lift versus building-the base: Current trends in marketing dynamics 2009 11 54 46%
Random utility models in marketing research: a survey 2001 29 61 70%

Address terms


Rank Address term Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 EHRENBERG BASS 11 40% 1.0% 21
2 EHRENBERG BASS MKT SCI 5 24% 0.9% 18
3 FOOD MKT POLICY 4 56% 0.2% 5
4 DPTO ADM ECON EMP A 4 38% 0.4% 8
5 MORRISON MANAGEMENT AGRIBUSINESS 3 24% 0.5% 11
6 MARS MKT 2 67% 0.1% 2
7 MENDOZA BUSINESS 395 2 67% 0.1% 2
8 WHARTON INTERACT MEDIA INITIAT 2 50% 0.1% 3
9 LEHRSTUHL MKT 1 38% 0.1% 3
10 ERASMUS FOOD MANAGEMENT 1 100% 0.1% 2

Related classes at same level (level 1)


Rank Relatedness score Related classes
1 0.0000216820 COOPERATIVE ADVERTISING//LANCHESTER MODEL//CO OP ADVERTISING
2 0.0000214504 PRICE MATCHING GUARANTEES//REFERENCE PRICE//REFERENCE PRICES
3 0.0000167922 DISCRETE GAMES//DYNAMIC DISCRETE CHOICE MODELS//ENTRY GAMES
4 0.0000140848 PRICE DISPERSION//GENERALIZED SECOND PRICE AUCTION//SEARCH ADVERTISING
5 0.0000137855 CONJOINT ANALYSIS//PRODUCT LINE DESIGN//OPTIMAL PRODUCT DESIGN
6 0.0000125537 THREE PART TARIFFS//FLAT RATE BIAS//TARIFF CHOICE
7 0.0000124405 LOYALTY PROGRAMS//SWITCHING COSTS//LOYALTY PROGRAM
8 0.0000119687 AUSTRALIAN S ASIA//DEA BOOTSTRAP//LAWRENCE N FIELD ENTREPRENEURSHIP SMALL BUS
9 0.0000117880 CUSTOMER LIFETIME VALUE//CUSTOMER RELATIONSHIP MANAGEMENT//CHURN PREDICTION
10 0.0000112412 ATTRACTION EFFECT//CHOICE OVERLOAD//COMPROMISE EFFECT