Class information for: |
Basic class information |
| ID | Publications | Average number of references |
Avg. shr. active ref. in WoS |
|---|---|---|---|
| 23631 | 285 | 35.7 | 32% |
Classes in level above (level 2) |
| ID, lev. above |
Publications | Label for level above |
|---|---|---|
| 158 | 21929 | BUSINESS//JOURNAL OF ADVERTISING RESEARCH//ADVANCES IN CONSUMER RESEARCH |
Terms with highest relevance score |
| Rank | Term | Type of term | Relevance score (tfidf) |
Class's shr. of term's tot. occurrences |
Shr. of publ. in class containing term |
Num. of publ. in class |
|---|---|---|---|---|---|---|
| 1 | MEANS END CHAIN | Author keyword | 29 | 63% | 10% | 29 |
| 2 | HIERARCHICAL VALUE MAP | Author keyword | 9 | 83% | 2% | 5 |
| 3 | LADDERING | Author keyword | 8 | 34% | 7% | 20 |
| 4 | MEANS END CHAINS | Author keyword | 8 | 60% | 3% | 9 |
| 5 | LADDERING INTERVIEW | Author keyword | 3 | 50% | 1% | 4 |
| 6 | LIST OF VALUES | Author keyword | 2 | 67% | 1% | 2 |
| 7 | MEANS END CHAIN APPROACH | Author keyword | 2 | 67% | 1% | 2 |
| 8 | CONSUMER SCI PROGRAM | Address | 2 | 50% | 1% | 3 |
| 9 | ASSOCIATION PATTERN TECHNIQUE | Author keyword | 1 | 100% | 1% | 2 |
| 10 | ASSOCIATION PATTERN TECHNIQUE APT | Author keyword | 1 | 100% | 1% | 2 |
Web of Science journal categories |
Author Key Words |
| Rank | Web of Science journal category | Relevance score (tfidf) |
Class's shr. of term's tot. occurrences |
Shr. of publ. in class containing term |
Num. of publ. in class |
LCSH search | Wikipedia search |
|---|---|---|---|---|---|---|---|
| 1 | MEANS END CHAIN | 29 | 63% | 10% | 29 | Search MEANS+END+CHAIN | Search MEANS+END+CHAIN |
| 2 | HIERARCHICAL VALUE MAP | 9 | 83% | 2% | 5 | Search HIERARCHICAL+VALUE+MAP | Search HIERARCHICAL+VALUE+MAP |
| 3 | LADDERING | 8 | 34% | 7% | 20 | Search LADDERING | Search LADDERING |
| 4 | MEANS END CHAINS | 8 | 60% | 3% | 9 | Search MEANS+END+CHAINS | Search MEANS+END+CHAINS |
| 5 | LADDERING INTERVIEW | 3 | 50% | 1% | 4 | Search LADDERING+INTERVIEW | Search LADDERING+INTERVIEW |
| 6 | LIST OF VALUES | 2 | 67% | 1% | 2 | Search LIST+OF+VALUES | Search LIST+OF+VALUES |
| 7 | MEANS END CHAIN APPROACH | 2 | 67% | 1% | 2 | Search MEANS+END+CHAIN+APPROACH | Search MEANS+END+CHAIN+APPROACH |
| 8 | ASSOCIATION PATTERN TECHNIQUE | 1 | 100% | 1% | 2 | Search ASSOCIATION+PATTERN+TECHNIQUE | Search ASSOCIATION+PATTERN+TECHNIQUE |
| 9 | ASSOCIATION PATTERN TECHNIQUE APT | 1 | 100% | 1% | 2 | Search ASSOCIATION+PATTERN+TECHNIQUE+APT | Search ASSOCIATION+PATTERN+TECHNIQUE+APT |
| 10 | ATTRIBUTE ELICITATION | 1 | 50% | 1% | 2 | Search ATTRIBUTE+ELICITATION | Search ATTRIBUTE+ELICITATION |
Key Words Plus |
| Rank | Web of Science journal category | Relevance score (tfidf) |
Class's shr. of term's tot. occurrences |
Shr. of publ. in class containing term |
Num. of publ. in class |
|---|---|---|---|---|---|
| 1 | MEANS END CHAINS | 14 | 59% | 6% | 16 |
| 2 | LADDERING DATA | 7 | 64% | 2% | 7 |
| 3 | BUYERS PURCHASING MOTIVES | 3 | 60% | 1% | 3 |
| 4 | LOV | 3 | 25% | 3% | 9 |
| 5 | VALS | 2 | 44% | 1% | 4 |
| 6 | VALUES LOV | 2 | 43% | 1% | 3 |
| 7 | END CHAIN THEORY | 1 | 100% | 1% | 2 |
| 8 | CONSUMER VALUES | 1 | 29% | 1% | 4 |
| 9 | PSYCHOGRAPHICS | 1 | 30% | 1% | 3 |
| 10 | ADVERTISING STRATEGY | 1 | 33% | 1% | 2 |
Journals |
Reviews |
| Title | Publ. year | Cit. | Active references |
% act. ref. to same field |
|---|---|---|---|---|
| Differences in Consumer Abstraction Levels as a Function of Risk Perception | 2010 | 4 | 47 | 21% |
| The cross-cultural appropriateness of survey-based value(s) research A review of methodological issues and suggestion of alternative methodology | 2010 | 3 | 41 | 24% |
| French versus American consumers' attachment of value to a product in a common consumption context: A cross-national comparison | 2004 | 23 | 51 | 14% |
| Rethinking market research: Putting people back in | 1997 | 128 | 26 | 8% |
Address terms |
| Rank | Address term | Relevance score (tfidf) |
Class's shr. of term's tot. occurrences |
Shr. of publ. in class containing term |
Num. of publ. in class |
|---|---|---|---|---|---|
| 1 | CONSUMER SCI PROGRAM | 2 | 50% | 1.1% | 3 |
| 2 | LAND MANAGEMENT AGR OURCE TECHNOL | 1 | 100% | 0.7% | 2 |
| 3 | LEISURE MANAGEMENT | 1 | 11% | 2.8% | 8 |
| 4 | ESTUDIOS ECON REG | 1 | 50% | 0.4% | 1 |
| 5 | HOSPITALITY TOURISM LEISURE MANAGEMENT | 1 | 50% | 0.4% | 1 |
| 6 | MBS W | 1 | 50% | 0.4% | 1 |
| 7 | MKT COMMUN PROGRAM | 1 | 50% | 0.4% | 1 |
| 8 | ROTTERDAM MANAGMENT | 1 | 50% | 0.4% | 1 |
| 9 | AF MKT | 0 | 25% | 0.4% | 1 |
| 10 | BLDG INNOVAT UNIT | 0 | 25% | 0.4% | 1 |
Related classes at same level (level 1) |
| Rank | Relatedness score | Related classes |
|---|---|---|
| 1 | 0.0000167430 | CONSUMER MARKET KNOWLEDGE//RETAIL SERV//SHARIATI |
| 2 | 0.0000160142 | FOOD QUALITY AND PREFERENCE//FOOD CHOICE QUESTIONNAIRE//FUNCTIONAL FOODS |
| 3 | 0.0000146416 | WORK VALUES//PERSONAL VALUES//VALUE STRUCTURE |
| 4 | 0.0000145711 | ORGANIC FOODS//EXPERIMENTAL AUCTIONS//ORGANIC FOOD |
| 5 | 0.0000114144 | BRAND EXTENSIONS//BRAND EQUITY//BRAND PERSONALITY |
| 6 | 0.0000093977 | COUNTRY OF ORIGIN//INTERNATIONAL MARKETING REVIEW//JOURNAL OF INTERNATIONAL MARKETING |
| 7 | 0.0000086268 | CONSUMPTION MARKETS & CULTURE//JOURNAL OF MACROMARKETING//MARKETING THEORY |
| 8 | 0.0000071437 | CHILDRENS INFLUENCE//FAMILY DECISION MAKING//CONSUMER SOCIALIZATION |
| 9 | 0.0000067724 | ETHNIC MARKETING//GREEK CANADIANS//MKT BUSINESS ECON GRP |
| 10 | 0.0000064196 | MYERS BRIGGS TYPE INDICATOR//SINGER LOOMIS TYPE DEPLOYMENT INVENTORY//JUNGIAN PERSONALITY |