Class information for: |
Basic class information |
| ID | Publications | Average number of references |
Avg. shr. active ref. in WoS |
|---|---|---|---|
| 23388 | 292 | 21.8 | 26% |
Classes in level above (level 2) |
| ID, lev. above |
Publications | Label for level above |
|---|---|---|
| 1743 | 5959 | MARKETING SCIENCE//JOURNAL OF MARKETING RESEARCH//PRIVATE LABELS |
Terms with highest relevance score |
| Rank | Term | Type of term | Relevance score (tfidf) |
Class's shr. of term's tot. occurrences |
Shr. of publ. in class containing term |
Num. of publ. in class |
|---|---|---|---|---|---|---|
| 1 | CONTEXTUAL ADVERTISING | Author keyword | 5 | 45% | 3% | 9 |
| 2 | ANTAGONISTIC GAME | Author keyword | 4 | 75% | 1% | 3 |
| 3 | WIKIPEDIA KNOWLEDGE | Author keyword | 2 | 67% | 1% | 2 |
| 4 | ONLINE ADVERTISEMENTS | Author keyword | 2 | 50% | 1% | 3 |
| 5 | AD TARGETING | Author keyword | 1 | 50% | 1% | 2 |
| 6 | GAMES ON POLYHEDRAL SETS | Author keyword | 1 | 100% | 1% | 2 |
| 7 | NONCOOPERATIVE GAME WITH CONSTANT SUM | Author keyword | 1 | 100% | 1% | 2 |
| 8 | PROBABILITY OF AN EVENT | Author keyword | 1 | 100% | 1% | 2 |
| 9 | WEB ADVERTISING | Author keyword | 1 | 18% | 2% | 6 |
| 10 | CANONICAL EXPANSION | Author keyword | 1 | 40% | 1% | 2 |
Web of Science journal categories |
Author Key Words |
Key Words Plus |
| Rank | Web of Science journal category | Relevance score (tfidf) |
Class's shr. of term's tot. occurrences |
Shr. of publ. in class containing term |
Num. of publ. in class |
|---|---|---|---|---|---|
| 1 | DIRICHLET MULTINOMIAL DISTRIBUTION | 21 | 85% | 4% | 11 |
| 2 | SELECT TV PROGRAMS | 20 | 100% | 3% | 9 |
| 3 | SINGLE SOURCE DATA | 15 | 73% | 4% | 11 |
| 4 | ADVERTISING SCHEDULES | 11 | 100% | 2% | 6 |
| 5 | EXPOSURE DISTRIBUTIONS | 6 | 80% | 1% | 4 |
| 6 | BANNER ADVERTISEMENTS | 6 | 58% | 2% | 7 |
| 7 | SCHEDULING ADVERTISEMENTS | 4 | 56% | 2% | 5 |
| 8 | WEB PAGE | 3 | 33% | 3% | 8 |
| 9 | PREDICTING MAGAZINE AUDIENCES | 3 | 60% | 1% | 3 |
| 10 | ADVERTISING CAMPAIGN | 2 | 67% | 1% | 2 |
Journals |
Reviews |
Address terms |
| Rank | Address term | Relevance score (tfidf) |
Class's shr. of term's tot. occurrences |
Shr. of publ. in class containing term |
Num. of publ. in class |
|---|---|---|---|---|---|
| 1 | OMIT | 1 | 50% | 0.3% | 1 |
| 2 | ENGN SYST FUNDAMENTALS | 1 | 25% | 0.7% | 2 |
| 3 | TEAM PROJECT SEQUEL | 0 | 33% | 0.3% | 1 |
| 4 | W FIELDING RUBEL BUSINESS | 0 | 33% | 0.3% | 1 |
| 5 | JAGUAR | 0 | 25% | 0.3% | 1 |
| 6 | TSINGHUA SOUTHAMPTON WEB SCI SHENZHEN | 0 | 25% | 0.3% | 1 |
| 7 | ADV ANALYT BUSINESS INTELLIGENCE | 0 | 20% | 0.3% | 1 |
| 8 | IRSST | 0 | 14% | 0.3% | 1 |
| 9 | ALCOY | 0 | 13% | 0.3% | 1 |
| 10 | FINANCE COMP INFORMAT SYST | 0 | 10% | 0.3% | 1 |
Related classes at same level (level 1) |
| Rank | Relatedness score | Related classes |
|---|---|---|
| 1 | 0.0000174183 | COOPERATIVE ADVERTISING//LANCHESTER MODEL//CO OP ADVERTISING |
| 2 | 0.0000134373 | JOURNAL OF ADVERTISING RESEARCH//JOURNAL OF ADVERTISING//INTERNATIONAL JOURNAL OF ADVERTISING |
| 3 | 0.0000096081 | IT INFRASTRUCTURE LIBRARY//IT SERVICE MANAGEMENT//ITSM |
| 4 | 0.0000084345 | PRICE DISPERSION//GENERALIZED SECOND PRICE AUCTION//SEARCH ADVERTISING |
| 5 | 0.0000071829 | RECOMMENDER SYSTEMS//COLLABORATIVE FILTERING//RECOMMENDER SYSTEM |
| 6 | 0.0000065125 | JOURNAL OF BROADCASTING & ELECTRONIC MEDIA//JOURNAL OF MEDIA ECONOMICS//TELEVISION VIEWING HABITS |
| 7 | 0.0000064918 | MARKETING COMMUNICATION EFFECTIVENESS//MARKETING COMMUNICATION OBJECTIVES//INTEGRATED COMMUNICATION |
| 8 | 0.0000057453 | MARKETING SCIENCE//PRIVATE LABELS//JOURNAL OF MARKETING RESEARCH |
| 9 | 0.0000051079 | JOURNAL OF CULTURAL ECONOMICS//STAR POWER//MOTION PICTURES |
| 10 | 0.0000050700 | CARLETON COMP SECUR//COMP SCI YT//DISPOSABLE CREDIT CARD NUMBERS |