Class information for:
Level 1: MARKETING FINANCE INTERFACE//ADVERTISING SPENDING//CHIEF MARKETING OFFICER

Basic class information
ID Publications Average number
of references		 Avg. shr. active
ref. in WoS
23186 300 46.1 52%


Bar chart of Publication_year

Last years might be incomplete

Classes in level above (level 2)


ID, lev.
above		 Publications Label for level above
3301 1350 MARKETING FINANCE INTERFACE//PERSISTENCE OF PROFITS//PRODUCT RECALLS

Terms with highest relevance score


Rank Term Type of term Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 MARKETING FINANCE INTERFACE Author keyword 17 62% 6% 18
2 ADVERTISING SPENDING Author keyword 2 67% 1% 2
3 CHIEF MARKETING OFFICER Author keyword 1 38% 1% 3
4 CORPORATE NAME CHANGE Author keyword 1 100% 1% 2
5 FINANCIAL MARKET PERFORMANCE Author keyword 1 100% 1% 2
6 MARKETING AND FINANCE Author keyword 1 100% 1% 2
7 MARKET BASED ASSETS Author keyword 1 33% 1% 2
8 ANALYSIS OF THE ENVIRONMENT Author keyword 1 50% 0% 1
9 BRAND DIMENSIONS Author keyword 1 50% 0% 1
10 BUY Author keyword 1 50% 0% 1

Web of Science journal categories

Author Key Words


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class		 LCSH search Wikipedia search
1 MARKETING FINANCE INTERFACE 17 62% 6% 18 Search MARKETING+FINANCE+INTERFACE Search MARKETING+FINANCE+INTERFACE
2 ADVERTISING SPENDING 2 67% 1% 2 Search ADVERTISING+SPENDING Search ADVERTISING+SPENDING
3 CHIEF MARKETING OFFICER 1 38% 1% 3 Search CHIEF+MARKETING+OFFICER Search CHIEF+MARKETING+OFFICER
4 CORPORATE NAME CHANGE 1 100% 1% 2 Search CORPORATE+NAME+CHANGE Search CORPORATE+NAME+CHANGE
5 FINANCIAL MARKET PERFORMANCE 1 100% 1% 2 Search FINANCIAL+MARKET+PERFORMANCE Search FINANCIAL+MARKET+PERFORMANCE
6 MARKETING AND FINANCE 1 100% 1% 2 Search MARKETING+AND+FINANCE Search MARKETING+AND+FINANCE
7 MARKET BASED ASSETS 1 33% 1% 2 Search MARKET+BASED+ASSETS Search MARKET+BASED+ASSETS
8 ANALYSIS OF THE ENVIRONMENT 1 50% 0% 1 Search ANALYSIS+OF+THE+ENVIRONMENT Search ANALYSIS+OF+THE+ENVIRONMENT
9 BRAND DIMENSIONS 1 50% 0% 1 Search BRAND+DIMENSIONS Search BRAND+DIMENSIONS
10 BUY 1 50% 0% 1 Search BUY Search BUY

Key Words Plus


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 SHAREHOLDER VALUE 8 13% 20% 59
2 DEVELOPMENT EXPENDITURES 7 23% 9% 26
3 D EXPENDITURES 3 60% 1% 3
4 PRODUCT INTRODUCTIONS 3 30% 2% 7
5 FINANCIAL VALUE 2 67% 1% 2
6 MARKETING FINANCE INTERFACE 2 67% 1% 2
7 AMORTIZATION 2 23% 2% 7
8 STOCK MARKETS VALUATION 1 19% 2% 5
9 PHARMACEUTICAL PROMOTIONAL EXPENDITURES 1 40% 1% 2
10 SALES GROWTH 1 21% 1% 4

Journals

Reviews


Title Publ. year Cit. Active
references		 % act. ref.
to same field
Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions 2009 93 89 27%
Value relevance of advertising expenditure: A review of the literature 2008 3 51 39%
Marketing productivity, marketing audits, and systems for marketing performance assessment - Integrating multiple perspectives 2002 39 55 7%
Measuring marketing productivity: Current knowledge and future directions 2004 226 61 5%
The roles of financial asset market failure denial and the economic crisis: Reflections on accounting and financial theories and practices 2009 15 69 7%

Address terms


Rank Address term Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ.
in class
1 CHAIR MKT MARKET 1 50% 0.3% 1
2 JAMES PAMELA MUZZY CHAIR ENTREPRENEURSHIP 1 50% 0.3% 1
3 MARYS BUSINESS 1 50% 0.3% 1
4 PRIOR QUAL BRANCH 1 50% 0.3% 1
5 UNC KENAN FLAGLER BUSINESS 1 50% 0.3% 1
6 MARKETING FINANCE 0 33% 0.3% 1
7 DALLAS OFF 0 25% 0.3% 1
8 HOSPITALITY TOURISM ADM 0 25% 0.3% 1
9 JOHN P HARBIN CENTENNIAL CHAIR BUSINESS 0 25% 0.3% 1
10 TAXAT ACCOUNTING 0 25% 0.3% 1

Related classes at same level (level 1)


Rank Relatedness score Related classes
1 0.0000188915 ORDER OF ENTRY//ENTRY TIMING//PIONEERING ADVANTAGE
2 0.0000163741 BRAND EXTENSIONS//BRAND EQUITY//BRAND PERSONALITY
3 0.0000161274 CUSTOMER LIFETIME VALUE//CUSTOMER RELATIONSHIP MANAGEMENT//CHURN PREDICTION
4 0.0000152211 COMPUTER BASED CONCEPT MAPPING//ENGINEERING DATA MANAGEMENT EDM//BUSINESS FINANCING
5 0.0000146871 PRODUCT RECALLS//PRODUCT RECALL//AIRLINE CRASHES
6 0.0000139790 PERSISTENCE OF PROFITS//CORPORATE EFFECTS//PROFIT PERSISTENCE
7 0.0000139549 COOPERATIVE ADVERTISING//LANCHESTER MODEL//CO OP ADVERTISING
8 0.0000132549 COST VOLUME PROFIT//HOTEL TAURANT ITUT MANAGEMENT DIETE//PREDICTIVE PRECHARGING
9 0.0000123032 MARKET ORIENTATION//ENTREPRENEURIAL ORIENTATION//DYNAMIC CAPABILITIES
10 0.0000114973 MARKETING COMMUNICATION EFFECTIVENESS//MARKETING COMMUNICATION OBJECTIVES//INTEGRATED COMMUNICATION