Class information for: |
Basic class information |
ID | Publications | Average number of references |
Avg. shr. active ref. in WoS |
---|---|---|---|
23186 | 300 | 46.1 | 52% |
Classes in level above (level 2) |
ID, lev. above |
Publications | Label for level above |
---|---|---|
3301 | 1350 | MARKETING FINANCE INTERFACE//PERSISTENCE OF PROFITS//PRODUCT RECALLS |
Terms with highest relevance score |
Rank | Term | Type of term | Relevance score (tfidf) |
Class's shr. of term's tot. occurrences |
Shr. of publ. in class containing term |
Num. of publ. in class |
---|---|---|---|---|---|---|
1 | MARKETING FINANCE INTERFACE | Author keyword | 17 | 62% | 6% | 18 |
2 | ADVERTISING SPENDING | Author keyword | 2 | 67% | 1% | 2 |
3 | CHIEF MARKETING OFFICER | Author keyword | 1 | 38% | 1% | 3 |
4 | CORPORATE NAME CHANGE | Author keyword | 1 | 100% | 1% | 2 |
5 | FINANCIAL MARKET PERFORMANCE | Author keyword | 1 | 100% | 1% | 2 |
6 | MARKETING AND FINANCE | Author keyword | 1 | 100% | 1% | 2 |
7 | MARKET BASED ASSETS | Author keyword | 1 | 33% | 1% | 2 |
8 | ANALYSIS OF THE ENVIRONMENT | Author keyword | 1 | 50% | 0% | 1 |
9 | BRAND DIMENSIONS | Author keyword | 1 | 50% | 0% | 1 |
10 | BUY | Author keyword | 1 | 50% | 0% | 1 |
Web of Science journal categories |
Author Key Words |
Rank | Web of Science journal category | Relevance score (tfidf) |
Class's shr. of term's tot. occurrences |
Shr. of publ. in class containing term |
Num. of publ. in class |
LCSH search | Wikipedia search |
---|---|---|---|---|---|---|---|
1 | MARKETING FINANCE INTERFACE | 17 | 62% | 6% | 18 | Search MARKETING+FINANCE+INTERFACE | Search MARKETING+FINANCE+INTERFACE |
2 | ADVERTISING SPENDING | 2 | 67% | 1% | 2 | Search ADVERTISING+SPENDING | Search ADVERTISING+SPENDING |
3 | CHIEF MARKETING OFFICER | 1 | 38% | 1% | 3 | Search CHIEF+MARKETING+OFFICER | Search CHIEF+MARKETING+OFFICER |
4 | CORPORATE NAME CHANGE | 1 | 100% | 1% | 2 | Search CORPORATE+NAME+CHANGE | Search CORPORATE+NAME+CHANGE |
5 | FINANCIAL MARKET PERFORMANCE | 1 | 100% | 1% | 2 | Search FINANCIAL+MARKET+PERFORMANCE | Search FINANCIAL+MARKET+PERFORMANCE |
6 | MARKETING AND FINANCE | 1 | 100% | 1% | 2 | Search MARKETING+AND+FINANCE | Search MARKETING+AND+FINANCE |
7 | MARKET BASED ASSETS | 1 | 33% | 1% | 2 | Search MARKET+BASED+ASSETS | Search MARKET+BASED+ASSETS |
8 | ANALYSIS OF THE ENVIRONMENT | 1 | 50% | 0% | 1 | Search ANALYSIS+OF+THE+ENVIRONMENT | Search ANALYSIS+OF+THE+ENVIRONMENT |
9 | BRAND DIMENSIONS | 1 | 50% | 0% | 1 | Search BRAND+DIMENSIONS | Search BRAND+DIMENSIONS |
10 | BUY | 1 | 50% | 0% | 1 | Search BUY | Search BUY |
Key Words Plus |
Rank | Web of Science journal category | Relevance score (tfidf) |
Class's shr. of term's tot. occurrences |
Shr. of publ. in class containing term |
Num. of publ. in class |
---|---|---|---|---|---|
1 | SHAREHOLDER VALUE | 8 | 13% | 20% | 59 |
2 | DEVELOPMENT EXPENDITURES | 7 | 23% | 9% | 26 |
3 | D EXPENDITURES | 3 | 60% | 1% | 3 |
4 | PRODUCT INTRODUCTIONS | 3 | 30% | 2% | 7 |
5 | FINANCIAL VALUE | 2 | 67% | 1% | 2 |
6 | MARKETING FINANCE INTERFACE | 2 | 67% | 1% | 2 |
7 | AMORTIZATION | 2 | 23% | 2% | 7 |
8 | STOCK MARKETS VALUATION | 1 | 19% | 2% | 5 |
9 | PHARMACEUTICAL PROMOTIONAL EXPENDITURES | 1 | 40% | 1% | 2 |
10 | SALES GROWTH | 1 | 21% | 1% | 4 |
Journals |
Reviews |
Title | Publ. year | Cit. | Active references |
% act. ref. to same field |
---|---|---|---|---|
Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions | 2009 | 93 | 89 | 27% |
Value relevance of advertising expenditure: A review of the literature | 2008 | 3 | 51 | 39% |
Marketing productivity, marketing audits, and systems for marketing performance assessment - Integrating multiple perspectives | 2002 | 39 | 55 | 7% |
Measuring marketing productivity: Current knowledge and future directions | 2004 | 226 | 61 | 5% |
The roles of financial asset market failure denial and the economic crisis: Reflections on accounting and financial theories and practices | 2009 | 15 | 69 | 7% |
Address terms |
Rank | Address term | Relevance score (tfidf) |
Class's shr. of term's tot. occurrences |
Shr. of publ. in class containing term |
Num. of publ. in class |
---|---|---|---|---|---|
1 | CHAIR MKT MARKET | 1 | 50% | 0.3% | 1 |
2 | JAMES PAMELA MUZZY CHAIR ENTREPRENEURSHIP | 1 | 50% | 0.3% | 1 |
3 | MARYS BUSINESS | 1 | 50% | 0.3% | 1 |
4 | PRIOR QUAL BRANCH | 1 | 50% | 0.3% | 1 |
5 | UNC KENAN FLAGLER BUSINESS | 1 | 50% | 0.3% | 1 |
6 | MARKETING FINANCE | 0 | 33% | 0.3% | 1 |
7 | DALLAS OFF | 0 | 25% | 0.3% | 1 |
8 | HOSPITALITY TOURISM ADM | 0 | 25% | 0.3% | 1 |
9 | JOHN P HARBIN CENTENNIAL CHAIR BUSINESS | 0 | 25% | 0.3% | 1 |
10 | TAXAT ACCOUNTING | 0 | 25% | 0.3% | 1 |
Related classes at same level (level 1) |
Rank | Relatedness score | Related classes |
---|---|---|
1 | 0.0000188915 | ORDER OF ENTRY//ENTRY TIMING//PIONEERING ADVANTAGE |
2 | 0.0000163741 | BRAND EXTENSIONS//BRAND EQUITY//BRAND PERSONALITY |
3 | 0.0000161274 | CUSTOMER LIFETIME VALUE//CUSTOMER RELATIONSHIP MANAGEMENT//CHURN PREDICTION |
4 | 0.0000152211 | COMPUTER BASED CONCEPT MAPPING//ENGINEERING DATA MANAGEMENT EDM//BUSINESS FINANCING |
5 | 0.0000146871 | PRODUCT RECALLS//PRODUCT RECALL//AIRLINE CRASHES |
6 | 0.0000139790 | PERSISTENCE OF PROFITS//CORPORATE EFFECTS//PROFIT PERSISTENCE |
7 | 0.0000139549 | COOPERATIVE ADVERTISING//LANCHESTER MODEL//CO OP ADVERTISING |
8 | 0.0000132549 | COST VOLUME PROFIT//HOTEL TAURANT ITUT MANAGEMENT DIETE//PREDICTIVE PRECHARGING |
9 | 0.0000123032 | MARKET ORIENTATION//ENTREPRENEURIAL ORIENTATION//DYNAMIC CAPABILITIES |
10 | 0.0000114973 | MARKETING COMMUNICATION EFFECTIVENESS//MARKETING COMMUNICATION OBJECTIVES//INTEGRATED COMMUNICATION |