Class information for: |
Basic class information |
| ID | Publications | Average number of references |
Avg. shr. active ref. in WoS |
|---|---|---|---|
| 21550 | 357 | 43.8 | 34% |
Classes in level above (level 2) |
| ID, lev. above |
Publications | Label for level above |
|---|---|---|
| 158 | 21929 | BUSINESS//JOURNAL OF ADVERTISING RESEARCH//ADVANCES IN CONSUMER RESEARCH |
Terms with highest relevance score |
| Rank | Term | Type of term | Relevance score (tfidf) |
Class's shr. of term's tot. occurrences |
Shr. of publ. in class containing term |
Num. of publ. in class |
|---|---|---|---|---|---|---|
| 1 | ETHNIC MARKETING | Author keyword | 2 | 50% | 1% | 3 |
| 2 | GREEK CANADIANS | Author keyword | 1 | 100% | 1% | 2 |
| 3 | MKT BUSINESS ECON GRP | Address | 1 | 100% | 1% | 2 |
| 4 | MKT DISCIPLINE | Address | 1 | 50% | 1% | 2 |
| 5 | BOOK RECEPTION | Author keyword | 1 | 50% | 0% | 1 |
| 6 | DAN MANAGEMENT PROGRAM | Address | 1 | 50% | 0% | 1 |
| 7 | DAUPHINE RECH MANAGEMENT DRM | Address | 1 | 50% | 0% | 1 |
| 8 | DUAL ATTITUDES | Author keyword | 1 | 50% | 0% | 1 |
| 9 | EAST ASIAN CUISINE | Author keyword | 1 | 50% | 0% | 1 |
| 10 | EMOTIONAL ROBOTS | Author keyword | 1 | 50% | 0% | 1 |
Web of Science journal categories |
Author Key Words |
| Rank | Web of Science journal category | Relevance score (tfidf) |
Class's shr. of term's tot. occurrences |
Shr. of publ. in class containing term |
Num. of publ. in class |
LCSH search | Wikipedia search |
|---|---|---|---|---|---|---|---|
| 1 | ETHNIC MARKETING | 2 | 50% | 1% | 3 | Search ETHNIC+MARKETING | Search ETHNIC+MARKETING |
| 2 | GREEK CANADIANS | 1 | 100% | 1% | 2 | Search GREEK+CANADIANS | Search GREEK+CANADIANS |
| 3 | BOOK RECEPTION | 1 | 50% | 0% | 1 | Search BOOK+RECEPTION | Search BOOK+RECEPTION |
| 4 | DUAL ATTITUDES | 1 | 50% | 0% | 1 | Search DUAL+ATTITUDES | Search DUAL+ATTITUDES |
| 5 | EAST ASIAN CUISINE | 1 | 50% | 0% | 1 | Search EAST+ASIAN+CUISINE | Search EAST+ASIAN+CUISINE |
| 6 | EMOTIONAL ROBOTS | 1 | 50% | 0% | 1 | Search EMOTIONAL+ROBOTS | Search EMOTIONAL+ROBOTS |
| 7 | ETHNIC FOOD CONSUMPTION | 1 | 50% | 0% | 1 | Search ETHNIC+FOOD+CONSUMPTION | Search ETHNIC+FOOD+CONSUMPTION |
| 8 | GAY CONSUMERS | 1 | 50% | 0% | 1 | Search GAY+CONSUMERS | Search GAY+CONSUMERS |
| 9 | GROUP REFERENCE EFFECT | 1 | 50% | 0% | 1 | Search GROUP+REFERENCE+EFFECT | Search GROUP+REFERENCE+EFFECT |
| 10 | HISPANIC MARKETING | 1 | 50% | 0% | 1 | Search HISPANIC+MARKETING | Search HISPANIC+MARKETING |
Key Words Plus |
| Rank | Web of Science journal category | Relevance score (tfidf) |
Class's shr. of term's tot. occurrences |
Shr. of publ. in class containing term |
Num. of publ. in class |
|---|---|---|---|---|---|
| 1 | NONTARGET MARKETS | 11 | 52% | 4% | 15 |
| 2 | DISTINCTIVENESS THEORY | 8 | 75% | 2% | 6 |
| 3 | BILINGUAL CONSUMERS | 7 | 67% | 2% | 6 |
| 4 | ETHNIC IDENTIFICATION | 3 | 20% | 3% | 11 |
| 5 | AMERICAN CONSUMERS | 2 | 67% | 1% | 2 |
| 6 | ASIAN AMERICAN CONSUMERS | 2 | 67% | 1% | 2 |
| 7 | CONSUMER SALES RESPONSE | 2 | 67% | 1% | 2 |
| 8 | MAINSTREAM MEDIA | 2 | 67% | 1% | 2 |
| 9 | WHITE RESPONSE | 2 | 67% | 1% | 2 |
| 10 | BLACK MODELS | 1 | 31% | 1% | 4 |
Journals |
Reviews |
| Title | Publ. year | Cit. | Active references | % act. ref. to same field |
|---|---|---|---|---|
| Review article: "What you see is what you get"? | 1999 | 0 | 1 | 100% |
| William Labov and the origins of sociolinguistics | 2001 | 0 | 3 | 67% |
| Cross-cultural consumer research: A twenty-year review | 1995 | 20 | 79 | 29% |
| 2 VENTURES IN OCCITAN LEXICOGRAPHY (AND THEIR BACKGROUND), WITH BIBLIOGRAPHIC SUPPLEMENT | 1986 | 1 | 1 | 100% |
| Hope, hopelessness, and coping: A framework for class-distinctive cognitive capital | 2004 | 12 | 103 | 4% |
Address terms |
| Rank | Address term | Relevance score (tfidf) |
Class's shr. of term's tot. occurrences |
Shr. of publ. in class containing term |
Num. of publ. in class |
|---|---|---|---|---|---|
| 1 | MKT BUSINESS ECON GRP | 1 | 100% | 0.6% | 2 |
| 2 | MKT DISCIPLINE | 1 | 50% | 0.6% | 2 |
| 3 | DAN MANAGEMENT PROGRAM | 1 | 50% | 0.3% | 1 |
| 4 | DAUPHINE RECH MANAGEMENT DRM | 1 | 50% | 0.3% | 1 |
| 5 | GLOBAL BRAND LEADERSHIP | 1 | 50% | 0.3% | 1 |
| 6 | GLOBAL BRAND MANAGEMENT | 1 | 50% | 0.3% | 1 |
| 7 | HISPAN MKT COMMUN | 1 | 50% | 0.3% | 1 |
| 8 | LEHRSTUHL UNTERNEHMENS TECHNOL PLANUNG | 1 | 50% | 0.3% | 1 |
| 9 | NCHSR | 1 | 50% | 0.3% | 1 |
| 10 | SPORT ADM LEADERSHIP | 1 | 50% | 0.3% | 1 |
Related classes at same level (level 1) |
| Rank | Relatedness score | Related classes |
|---|---|---|
| 1 | 0.0000209870 | CONSUMPTION MARKETS & CULTURE//JOURNAL OF MACROMARKETING//MARKETING THEORY |
| 2 | 0.0000206406 | COUNTRY OF ORIGIN//INTERNATIONAL MARKETING REVIEW//JOURNAL OF INTERNATIONAL MARKETING |
| 3 | 0.0000203621 | CHILDRENS INFLUENCE//FAMILY DECISION MAKING//CONSUMER SOCIALIZATION |
| 4 | 0.0000163355 | THEATRE TELEVIS FILM//WISHFUL IDENTIFICATION//TELEVISION ADVERTISING |
| 5 | 0.0000107280 | JOURNAL OF ADVERTISING RESEARCH//JOURNAL OF ADVERTISING//INTERNATIONAL JOURNAL OF ADVERTISING |
| 6 | 0.0000095238 | BRAND EXTENSIONS//BRAND EQUITY//BRAND PERSONALITY |
| 7 | 0.0000083333 | MEDIA STEREOTYPES//MEDIA ISSUES//CLIMATE INCLUS |
| 8 | 0.0000080921 | HISTORIOGRAPHIA LINGUISTICA//ETHNOLINGUISTIC CLASSIFICATION//INTERDISCIPLINARY APPROACH TO VERBAL BEHAVIOR |
| 9 | 0.0000071215 | COMPULSIVE BUYING//MATERIALISM//MONEY ETHIC |
| 10 | 0.0000069801 | BEHAVIORAL PERSPECTIVE MODEL//AMBIENT SCENT//STORE ATMOSPHERICS |