Class information for:
Level 1: COOPERATIVE ADVERTISING//LANCHESTER MODEL//CO OP ADVERTISING

Basic class information
ID Publications Average number
of references		 Avg. shr. active
ref. in WoS
18524 482 27.9 37%


Bar chart of Publication_year

Last years might be incomplete

Classes in level above (level 2)


ID, lev.
above		 Publications Label for level above
1743 5959 MARKETING SCIENCE//JOURNAL OF MARKETING RESEARCH//PRIVATE LABELS

Terms with highest relevance score


Rank Term Type of term Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 COOPERATIVE ADVERTISING Author keyword 59 84% 7% 32
2 LANCHESTER MODEL Author keyword 9 83% 1% 5
3 CO OP ADVERTISING Author keyword 7 57% 2% 8
4 FEEDBACK STACKELBERG EQUILIBRIUM Author keyword 4 67% 1% 4
5 STACKELBERG DIFFERENTIAL GAMES Author keyword 4 75% 1% 3
6 SALES ADVERTISING DYNAMICS Author keyword 3 100% 1% 3
7 OPTIMAL ADVERTISING Author keyword 2 38% 1% 5
8 COMP INFORMAT SYST ANAL Address 2 44% 1% 4
9 ADVERTISING BUDGETING Author keyword 2 67% 0% 2
10 COMPETITIVE ADVERTISING Author keyword 2 67% 0% 2

Web of Science journal categories

Author Key Words


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class		 LCSH search Wikipedia search
1 COOPERATIVE ADVERTISING 59 84% 7% 32 Search COOPERATIVE+ADVERTISING Search COOPERATIVE+ADVERTISING
2 LANCHESTER MODEL 9 83% 1% 5 Search LANCHESTER+MODEL Search LANCHESTER+MODEL
3 CO OP ADVERTISING 7 57% 2% 8 Search CO+OP+ADVERTISING Search CO+OP+ADVERTISING
4 FEEDBACK STACKELBERG EQUILIBRIUM 4 67% 1% 4 Search FEEDBACK+STACKELBERG+EQUILIBRIUM Search FEEDBACK+STACKELBERG+EQUILIBRIUM
5 STACKELBERG DIFFERENTIAL GAMES 4 75% 1% 3 Search STACKELBERG+DIFFERENTIAL+GAMES Search STACKELBERG+DIFFERENTIAL+GAMES
6 SALES ADVERTISING DYNAMICS 3 100% 1% 3 Search SALES+ADVERTISING+DYNAMICS Search SALES+ADVERTISING+DYNAMICS
7 OPTIMAL ADVERTISING 2 38% 1% 5 Search OPTIMAL+ADVERTISING Search OPTIMAL+ADVERTISING
8 ADVERTISING BUDGETING 2 67% 0% 2 Search ADVERTISING+BUDGETING Search ADVERTISING+BUDGETING
9 COMPETITIVE ADVERTISING 2 67% 0% 2 Search COMPETITIVE+ADVERTISING Search COMPETITIVE+ADVERTISING
10 MANUFACTURER RETAILER SUPPLY CHAIN 2 67% 0% 2 Search MANUFACTURER+RETAILER+SUPPLY+CHAIN Search MANUFACTURER+RETAILER+SUPPLY+CHAIN

Key Words Plus


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 OPTIMAL CONTROL MODELS 39 80% 5% 24
2 ADVERTISING STRATEGIES 21 65% 4% 20
3 PULSING MODEL 11 100% 1% 6
4 PARTICIPATION RATES 10 44% 4% 18
5 DYNAMIC DUOPOLY 10 48% 3% 15
6 PULSING POLICIES 9 83% 1% 5
7 SEGMENTED MARKET 9 83% 1% 5
8 RETAILER SUPPLY CHAINS 5 55% 1% 6
9 WEAROUT 4 32% 2% 10
10 ADVERTISING POLICY 3 60% 1% 3

Journals

Reviews


Title Publ. year Cit. Active
references		 % act. ref.
to same field
Cooperative advertising models in supply chain management: A review 2014 8 96 69%
A survey of game-theoretic models of cooperative advertising 2014 3 44 93%
Recent developments in dynamic advertising research 2012 14 97 78%
DIFFERENTIAL GAME MODELS OF ADVERTISING COMPETITION 1995 43 12 92%
DYNAMIC OPTIMAL-CONTROL MODELS IN ADVERTISING - RECENT DEVELOPMENTS 1994 126 82 54%
THE ADVERTISING-TO-SALES RATIO ALONG THE BRAND LIFE-CYCLE - A CRITICAL-REVIEW 1986 1 1 100%
The external environment's effect on management and strategy - A complexity theory approach 2007 21 15 7%
THE SPECIFICATION OF AGGREGATE MARKET-MODELS 1987 7 15 27%
OPTIMAL DYNAMIC PRICING IN AN OLIGOPOLISTIC MARKET - A SURVEY 1986 4 29 28%
Social Capital in the Chinese Virtual Community: Impacts on the Social Shopping Model for Social Media 2014 0 58 2%

Address terms


Rank Address term Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ.
in class
1 COMP INFORMAT SYST ANAL 2 44% 0.8% 4
2 CHAIR GAME THEORY MANAGEMENT 1 17% 1.2% 6
3 GERAD MKT 1 40% 0.4% 2
4 HAGEDORN HALL ENTERPRISE 1 50% 0.2% 1
5 IMC PROGRAM 1 50% 0.2% 1
6 LEHRSTUHL ABSATZWIRT AFT 1 50% 0.2% 1
7 RH SMITH BUSINESS MANAGEMENT 1 50% 0.2% 1
8 SEX BARI 1 50% 0.2% 1
9 ECON ESTADIST 0 15% 0.4% 2
10 MKT ANAL 0 10% 0.6% 3

Related classes at same level (level 1)


Rank Relatedness score Related classes
1 0.0000216820 MARKETING SCIENCE//PRIVATE LABELS//JOURNAL OF MARKETING RESEARCH
2 0.0000207770 BASS MODEL//GENERALIZED BASS MODEL//NEW PRODUCT GROWTH
3 0.0000174183 CONTEXTUAL ADVERTISING//ANTAGONISTIC GAME//WIKIPEDIA KNOWLEDGE
4 0.0000141513 INTERNATIONAL ENVIRONMENTAL AGREEMENTS//SUBGAME CONSISTENCY//GAME THEORY
5 0.0000139549 MARKETING FINANCE INTERFACE//ADVERTISING SPENDING//CHIEF MARKETING OFFICER
6 0.0000136846 DYNAMICS OF THE FIRM//EMISSION POLICY//HISTORY DEPENDENT EQUILIBRIA
7 0.0000129682 MARKETING COMMUNICATION EFFECTIVENESS//MARKETING COMMUNICATION OBJECTIVES//INTEGRATED COMMUNICATION
8 0.0000120293 NEWSVENDOR PROBLEM//RANDOM YIELD//NEWSVENDOR
9 0.0000101639 ORDER OF ENTRY//ENTRY TIMING//PIONEERING ADVANTAGE
10 0.0000091035 SKI JUMPING//2 D VIDEOGRAPHY//MAINTENANCE AND REPLACEMENT