Class information for: |
Basic class information |
| ID | Publications | Average number of references |
Avg. shr. active ref. in WoS |
|---|---|---|---|
| 17436 | 536 | 35.7 | 26% |
Classes in level above (level 2) |
| ID, lev. above |
Publications | Label for level above |
|---|---|---|
| 1743 | 5959 | MARKETING SCIENCE//JOURNAL OF MARKETING RESEARCH//PRIVATE LABELS |
Terms with highest relevance score |
| Rank | Term | Type of term | Relevance score (tfidf) |
Class's shr. of term's tot. occurrences |
Shr. of publ. in class containing term |
Num. of publ. in class |
|---|---|---|---|---|---|---|
| 1 | TRADE FAIRS | Author keyword | 14 | 49% | 4% | 21 |
| 2 | TRADE SHOWS | Author keyword | 9 | 55% | 2% | 11 |
| 3 | TRADE SHOW PERFORMANCE | Author keyword | 8 | 100% | 1% | 5 |
| 4 | BUYING CENTER | Author keyword | 7 | 67% | 1% | 6 |
| 5 | INDUSTRIAL SEGMENTATION | Author keyword | 4 | 75% | 1% | 3 |
| 6 | ORGANIZATIONAL BUYING BEHAVIOR | Author keyword | 4 | 56% | 1% | 5 |
| 7 | BUYING CENTRE | Author keyword | 3 | 100% | 1% | 3 |
| 8 | TRADE SHOW | Author keyword | 3 | 45% | 1% | 5 |
| 9 | KAUFERT 222 | Address | 2 | 67% | 0% | 2 |
| 10 | INDUSTRIAL PURCHASING | Author keyword | 2 | 43% | 1% | 3 |
Web of Science journal categories |
Author Key Words |
| Rank | Web of Science journal category | Relevance score (tfidf) |
Class's shr. of term's tot. occurrences |
Shr. of publ. in class containing term |
Num. of publ. in class |
LCSH search | Wikipedia search |
|---|---|---|---|---|---|---|---|
| 1 | TRADE FAIRS | 14 | 49% | 4% | 21 | Search TRADE+FAIRS | Search TRADE+FAIRS |
| 2 | TRADE SHOWS | 9 | 55% | 2% | 11 | Search TRADE+SHOWS | Search TRADE+SHOWS |
| 3 | TRADE SHOW PERFORMANCE | 8 | 100% | 1% | 5 | Search TRADE+SHOW+PERFORMANCE | Search TRADE+SHOW+PERFORMANCE |
| 4 | BUYING CENTER | 7 | 67% | 1% | 6 | Search BUYING+CENTER | Search BUYING+CENTER |
| 5 | INDUSTRIAL SEGMENTATION | 4 | 75% | 1% | 3 | Search INDUSTRIAL+SEGMENTATION | Search INDUSTRIAL+SEGMENTATION |
| 6 | ORGANIZATIONAL BUYING BEHAVIOR | 4 | 56% | 1% | 5 | Search ORGANIZATIONAL+BUYING+BEHAVIOR | Search ORGANIZATIONAL+BUYING+BEHAVIOR |
| 7 | BUYING CENTRE | 3 | 100% | 1% | 3 | Search BUYING+CENTRE | Search BUYING+CENTRE |
| 8 | TRADE SHOW | 3 | 45% | 1% | 5 | Search TRADE+SHOW | Search TRADE+SHOW |
| 9 | INDUSTRIAL PURCHASING | 2 | 43% | 1% | 3 | Search INDUSTRIAL+PURCHASING | Search INDUSTRIAL+PURCHASING |
| 10 | AT SHOW | 1 | 100% | 0% | 2 | Search AT+SHOW | Search AT+SHOW |
Key Words Plus |
| Rank | Web of Science journal category | Relevance score (tfidf) |
Class's shr. of term's tot. occurrences |
Shr. of publ. in class containing term |
Num. of publ. in class |
|---|---|---|---|---|---|
| 1 | FAIRS | 15 | 67% | 3% | 14 |
| 2 | BUYING CENTER | 11 | 78% | 1% | 7 |
| 3 | TRADE SHOW EFFECTIVENESS | 8 | 100% | 1% | 5 |
| 4 | TRADE SHOWS | 5 | 54% | 1% | 7 |
| 5 | FURNITURE MARKETS | 4 | 75% | 1% | 3 |
| 6 | PROFESSIONAL SERVICE | 4 | 75% | 1% | 3 |
| 7 | INDUSTRIAL BUYER BEHAVIOR | 4 | 38% | 1% | 8 |
| 8 | ORGANIZATIONAL BUYING BEHAVIOR | 3 | 37% | 1% | 7 |
| 9 | MANAGERIAL PRACTICE | 2 | 44% | 1% | 4 |
| 10 | EXHIBITORS | 2 | 67% | 0% | 2 |
Journals |
Reviews |
| Title | Publ. year | Cit. | Active references |
% act. ref. to same field |
|---|---|---|---|---|
| Organizational buying behavior: Toward an integrative framework | 1996 | 85 | 93 | 66% |
| Role of international trade shows in small firm internationalization: a network perspective | 2008 | 15 | 34 | 35% |
| A CRITICAL-REVIEW OF INDUSTRIAL MARKET-SEGMENTATION | 1985 | 31 | 6 | 83% |
| Customer segments as moving targets: Integrating customer value dynamism into segment instability logic | 2007 | 16 | 52 | 13% |
| Planning market share growth in mature business markets | 1998 | 2 | 37 | 22% |
| Illusions of marketing planners | 2001 | 3 | 51 | 18% |
| Exploring for competitive advantages in business markets | 1997 | 1 | 57 | 21% |
Address terms |
| Rank | Address term | Relevance score (tfidf) |
Class's shr. of term's tot. occurrences |
Shr. of publ. in class containing term |
Num. of publ. in class |
|---|---|---|---|---|---|
| 1 | KAUFERT 222 | 2 | 67% | 0.4% | 2 |
| 2 | TOURISM LEISURE HOTEL SPORTS MANAGEMENT | 1 | 50% | 0.4% | 2 |
| 3 | BARNEY BUSINESS PUBL ADM | 1 | 40% | 0.4% | 2 |
| 4 | CEPPAD UFPR | 1 | 50% | 0.2% | 1 |
| 5 | CONTENT MEDIA BU | 1 | 50% | 0.2% | 1 |
| 6 | ESCUELA UNIV ESTUDIOS SOCIALES | 1 | 50% | 0.2% | 1 |
| 7 | IMARKE MKT STRATEGY | 1 | 50% | 0.2% | 1 |
| 8 | MANAGEMENT COMPETENCY RD | 1 | 50% | 0.2% | 1 |
| 9 | TOURISM MICE MANAGEMENT | 1 | 50% | 0.2% | 1 |
| 10 | KENNAN FLAGLER BUSINESS | 0 | 33% | 0.2% | 1 |
Related classes at same level (level 1) |
| Rank | Relatedness score | Related classes |
|---|---|---|
| 1 | 0.0000182234 | INDUSTRIAL MARKETING MANAGEMENT//JOURNAL OF BUSINESS & INDUSTRIAL MARKETING//JOURNAL OF BUSINESS-TO-BUSINESS MARKETING |
| 2 | 0.0000160623 | GRAY MARKETS//PARALLEL IMPORTATION//TEXTBOOK MARKET |
| 3 | 0.0000122330 | MARKETING COMMUNICATION EFFECTIVENESS//MARKETING COMMUNICATION OBJECTIVES//INTEGRATED COMMUNICATION |
| 4 | 0.0000113773 | SALES MANAGEMENT//SALES FORCE//SALES PERFORMANCE |
| 5 | 0.0000091898 | CONJOINT ANALYSIS//PRODUCT LINE DESIGN//OPTIMAL PRODUCT DESIGN |
| 7 | 0.0000076947 | FOREST CERTIFICATION//FO T PROD MKT MANAGEMENT//HARDWOOD LUMBER |
| 8 | 0.0000061779 | PRICE MATCHING GUARANTEES//REFERENCE PRICE//REFERENCE PRICES |
| 9 | 0.0000060469 | MARKET ORIENTATION//ENTREPRENEURIAL ORIENTATION//DYNAMIC CAPABILITIES |
| 10 | 0.0000056302 | SERVICE DOMINANT LOGIC//PRODUCT SERVICE SYSTEMS//JOURNAL OF SERVICE MANAGEMENT |