Class information for:
Level 1: JOURNAL OF ADVERTISING RESEARCH//JOURNAL OF ADVERTISING//INTERNATIONAL JOURNAL OF ADVERTISING

Basic class information
ID Publications Average number
of references		 Avg. shr. active
ref. in WoS
1716 2442 40.2 42%


Bar chart of Publication_year

Last years might be incomplete

Classes in level above (level 2)


ID, lev.
above		 Publications Label for level above
158 21929 BUSINESS//JOURNAL OF ADVERTISING RESEARCH//ADVANCES IN CONSUMER RESEARCH

Terms with highest relevance score


Rank Term Type of term Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 JOURNAL OF ADVERTISING RESEARCH Journal 179 33% 18% 448
2 JOURNAL OF ADVERTISING Journal 162 38% 14% 340
3 INTERNATIONAL JOURNAL OF ADVERTISING Journal 44 37% 4% 96
4 ADVANCES IN CONSUMER RESEARCH Journal 25 14% 7% 173
5 BRAND PLACEMENT Author keyword 15 88% 0% 7
6 AUDIENCE S Address 13 80% 0% 8
7 COMPARATIVE ADVERTISING Author keyword 12 63% 0% 12
8 BANNER BLINDNESS Author keyword 6 80% 0% 4
9 PRODUCT PLACEMENT Author keyword 6 32% 1% 16
10 ADVERTISING EFFECTIVENESS Author keyword 6 26% 1% 20

Web of Science journal categories

Author Key Words


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class		 LCSH search Wikipedia search
1 BRAND PLACEMENT 15 88% 0% 7 Search BRAND+PLACEMENT Search BRAND+PLACEMENT
2 COMPARATIVE ADVERTISING 12 63% 0% 12 Search COMPARATIVE+ADVERTISING Search COMPARATIVE+ADVERTISING
3 BANNER BLINDNESS 6 80% 0% 4 Search BANNER+BLINDNESS Search BANNER+BLINDNESS
4 PRODUCT PLACEMENT 6 32% 1% 16 Search PRODUCT+PLACEMENT Search PRODUCT+PLACEMENT
5 ADVERTISING EFFECTIVENESS 6 26% 1% 20 Search ADVERTISING+EFFECTIVENESS Search ADVERTISING+EFFECTIVENESS
6 ATTITUDE TOWARD THE AD 5 60% 0% 6 Search ATTITUDE+TOWARD+THE+AD Search ATTITUDE+TOWARD+THE+AD
7 MESSAGE SIDEDNESS 4 67% 0% 4 Search MESSAGE+SIDEDNESS Search MESSAGE+SIDEDNESS
8 PRODUCT PLACEMENTS 4 75% 0% 3 Search PRODUCT+PLACEMENTS Search PRODUCT+PLACEMENTS
9 AD AVOIDANCE 3 57% 0% 4 Search AD+AVOIDANCE Search AD+AVOIDANCE
10 BANNER ADS 3 57% 0% 4 Search BANNER+ADS Search BANNER+ADS

Key Words Plus


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 ADVERTISING EFFECTIVENESS 69 40% 6% 135
2 ADVERTISEMENTS 54 21% 9% 231
3 COMMERCIALS 45 28% 6% 136
4 CLAIM VARIATION 41 85% 1% 22
5 PRINT ADVERTISEMENTS 38 51% 2% 53
6 MEDIA CONTEXT 35 81% 1% 21
7 BRAND ATTITUDE 31 53% 2% 41
8 AD 27 12% 9% 212
9 ATTITUDE 25 11% 9% 227
10 PRODUCT PLACEMENT 25 54% 1% 32

Journals


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 JOURNAL OF ADVERTISING RESEARCH 179 33% 18% 448
2 JOURNAL OF ADVERTISING 162 38% 14% 340
3 INTERNATIONAL JOURNAL OF ADVERTISING 44 37% 4% 96
4 ADVANCES IN CONSUMER RESEARCH 25 14% 7% 173

Reviews


Title Publ. year Cit. Active
references		 % act. ref.
to same field
Audience response to product placements - An integrative framework and future research agenda 2006 63 54 65%
A meta-analysis of humor in advertising 2009 36 52 65%
THE PERSUASION KNOWLEDGE MODEL - HOW PEOPLE COPE WITH PERSUASION ATTEMPTS 1994 593 79 35%
DESPERATELY SEEKING ADVERTISING CREATIVITY Engaging an Imaginative "3Ps" Research Agenda 2008 21 47 87%
Effective advertising on mobile phones: a literature review and presentation of results from 53 case studies 2008 21 40 83%
How advertising works: What do we really know? 1999 273 95 40%
A New Branch of Advertising Reviewing Factors That Influence Reactions to Product Placement 2009 21 80 63%
The effects of visual and verbal information on attitudes and purchase intentions in Internet shopping 2008 33 32 47%
ENHANCING AND MEASURING CONSUMERS MOTIVATION, OPPORTUNITY, AND ABILITY TO PROCESS BRAND INFORMATION FROM ADS 1991 247 78 58%
INFORMATION-PROCESSING FROM ADVERTISEMENTS - TOWARD AN INTEGRATIVE FRAMEWORK 1989 277 65 68%

Address terms


Rank Address term Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 AUDIENCE S 13 80% 0.3% 8
2 ADVERTISING 5 13% 1.5% 36
3 ADVERTISING PR 3 33% 0.3% 7
4 MERCHANDISING 2 67% 0.1% 2
5 INTERACT TELEVIS 2 40% 0.2% 4
6 CHARLES H SANDAGE ADVERTISING 2 36% 0.2% 4
7 BUSINESS ADM MKT ECON FINANCIERA 2 1 100% 0.1% 2
8 C ITALISING CREAT 1 100% 0.1% 2
9 DISNEY MEDIA ADVERTISING 1 100% 0.1% 2
10 CONSUMER MKT 1 24% 0.2% 4

Related classes at same level (level 1)


Rank Relatedness score Related classes
1 0.0000193227 SPONSORSHIP//AMBUSH MARKETING//INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
2 0.0000185388 MARKETING COMMUNICATION EFFECTIVENESS//MARKETING COMMUNICATION OBJECTIVES//INTEGRATED COMMUNICATION
3 0.0000178430 PERCEIVED INTERACTIVITY//VIRTUAL PRODUCT EXPERIENCE//MACHINE INTERACTIVITY
4 0.0000161851 BRAND EXTENSIONS//BRAND EQUITY//BRAND PERSONALITY
5 0.0000144014 JOURNAL OF PUBLIC POLICY & MARKETING//ZWERLING FAMILY TERM CHAIR//DECEPTIVE ADVERTISING
6 0.0000134373 CONTEXTUAL ADVERTISING//ANTAGONISTIC GAME//WIKIPEDIA KNOWLEDGE
7 0.0000107280 ETHNIC MARKETING//GREEK CANADIANS//MKT BUSINESS ECON GRP
8 0.0000106029 EVALUATIVE CONDITIONING//CONTINGENCY AWARENESS//PROPOSITIONAL MODEL
9 0.0000097053 COUNTRY OF ORIGIN//INTERNATIONAL MARKETING REVIEW//JOURNAL OF INTERNATIONAL MARKETING
10 0.0000095163 SENSATIONALISM//TELECOMMUN COGNIT SCI//MEDIA PSYCHOLOGY