Class information for:
Level 1: THEATRE TELEVIS FILM//WISHFUL IDENTIFICATION//TELEVISION ADVERTISING

Basic class information
ID Publications Average number
of references		 Avg. shr. active
ref. in WoS
12580 833 40.1 26%


Bar chart of Publication_year

Last years might be incomplete

Classes in level above (level 2)


ID, lev.
above		 Publications Label for level above
346 17052 COMMUNICATION//JOURNALISM QUARTERLY//JOURNAL OF BROADCASTING & ELECTRONIC MEDIA

Terms with highest relevance score


Rank Term Type of term Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 THEATRE TELEVIS FILM Address 3 60% 0% 3
2 WISHFUL IDENTIFICATION Author keyword 3 60% 0% 3
3 TELEVISION ADVERTISING Author keyword 3 23% 1% 10
4 MAYBORN JOURNALISM Address 1 38% 0% 3
5 CONTROVERSIAL PRODUCTS Author keyword 1 100% 0% 2
6 GENDER ROLE PORTRAYAL Author keyword 1 100% 0% 2
7 GENDER ROLE PORTRAYALS Author keyword 1 100% 0% 2
8 PRINT ADVERTISEMENTS Author keyword 1 50% 0% 2
9 SEXUAL APPEALS Author keyword 1 100% 0% 2
10 TELEVISION ADS Author keyword 1 100% 0% 2

Web of Science journal categories

Author Key Words


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class		 LCSH search Wikipedia search
1 WISHFUL IDENTIFICATION 3 60% 0% 3 Search WISHFUL+IDENTIFICATION Search WISHFUL+IDENTIFICATION
2 TELEVISION ADVERTISING 3 23% 1% 10 Search TELEVISION+ADVERTISING Search TELEVISION+ADVERTISING
3 CONTROVERSIAL PRODUCTS 1 100% 0% 2 Search CONTROVERSIAL+PRODUCTS Search CONTROVERSIAL+PRODUCTS
4 GENDER ROLE PORTRAYAL 1 100% 0% 2 Search GENDER+ROLE+PORTRAYAL Search GENDER+ROLE+PORTRAYAL
5 GENDER ROLE PORTRAYALS 1 100% 0% 2 Search GENDER+ROLE+PORTRAYALS Search GENDER+ROLE+PORTRAYALS
6 PRINT ADVERTISEMENTS 1 50% 0% 2 Search PRINT+ADVERTISEMENTS Search PRINT+ADVERTISEMENTS
7 SEXUAL APPEALS 1 100% 0% 2 Search SEXUAL+APPEALS Search SEXUAL+APPEALS
8 TELEVISION ADS 1 100% 0% 2 Search TELEVISION+ADS Search TELEVISION+ADS
9 GENDER REPRESENTATION 1 20% 1% 6 Search GENDER+REPRESENTATION Search GENDER+REPRESENTATION
10 COMMERCIALS 1 17% 1% 6 Search COMMERCIALS Search COMMERCIALS

Key Words Plus


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 ROLE PORTRAYALS 67 85% 4% 35
2 SOURCE SELECTION 36 77% 3% 24
3 SEX ROLE PORTRAYALS 26 87% 2% 13
4 SEX ROLE ACQUISITION 21 90% 1% 9
5 PRIME TIME COMMERCIALS 20 100% 1% 9
6 MAGAZINE ADVERTISEMENTS 17 42% 4% 31
7 CORRESPONDENTS 12 86% 1% 6
8 PORTRAYAL 11 26% 5% 38
9 TV COMMERCIALS 10 32% 3% 27
10 COMMERCIALS 10 14% 8% 67

Journals

Reviews


Title Publ. year Cit. Active
references		 % act. ref.
to same field
Gender issues in advertising - An oversight synthesis of research: 1970-2002 2003 54 64 67%
Relating Hofstede's masculinity dimension to gender role portrayals in advertising - A cross-cultural comparison of web advertisements 2007 10 32 56%
The Africanisation of South African retailing: A review 2010 1 2 100%
Symbolic reality bites: Women and racial/ethnic minorities in modern film 2002 16 24 42%
The Effect and Moderation of Gender Identity Congruity: Utilizing "Real Women" Advertising Images 2009 9 81 17%
FEMALE ROLE PORTRAYALS IN ADVERTISING AND COMMUNICATION EFFECTIVENESS - A REVIEW 1985 26 2 100%
FEMINIST THEORIES AND MEDIA STUDIES 1987 33 30 50%
Progressive yet traditional - The portrayal of women compared to that of men in e-commerce magazine advertisements 2006 0 47 47%
A lab of her own? Portrayals of female characters on children's educational science programs 1996 6 36 33%
THE ONGOING FEMINIST REVOLUTION 1989 5 10 40%

Address terms


Rank Address term Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ.
in class
1 THEATRE TELEVIS FILM 3 60% 0.4% 3
2 MAYBORN JOURNALISM 1 38% 0.4% 3
3 COMUNICAC AUDIOVISUAL PUBLICIDAD 1 23% 0.4% 3
4 AGR ADM MKT 1 50% 0.1% 1
5 BRETTON HALL 1 50% 0.1% 1
6 BUSINESS ECON SECT 1 50% 0.1% 1
7 CRIMINOL JUSTICE SOCIAL POLICY 1 50% 0.1% 1
8 ERNIE PYLE JOURNALISM 1 50% 0.1% 1
9 EUGENE S PULLIAM JOURNALISM 1 50% 0.1% 1
10 JAMES F DICKE BUSINESS 1 50% 0.1% 1

Related classes at same level (level 1)


Rank Relatedness score Related classes
1 0.0000221840 MEDIA STEREOTYPES//MEDIA ISSUES//CLIMATE INCLUS
2 0.0000163355 ETHNIC MARKETING//GREEK CANADIANS//MKT BUSINESS ECON GRP
3 0.0000111390 JOURNAL OF BROADCASTING & ELECTRONIC MEDIA//JOURNAL OF MEDIA ECONOMICS//TELEVISION VIEWING HABITS
4 0.0000109756 GENDER DEVELOPMENT//TOY PREFERENCES//GENDER SCHEMA THEORY
5 0.0000108227 HPLC//JOURNAL OF EDUCATIONAL TELEVISION//CONTROL OBJECTIVES FOR INFORMATION AND RELATED TECHNOLOGY
6 0.0000107324 CRITICAL STUDIES IN MASS COMMUNICATION//ARBEITSBEREICH QUALITAT BILDUNGSFOR//MATERNAL WORK
7 0.0000104741 POPULAR MUSIC AND SOCIETY//RAP MUSIC//HIP HOP
8 0.0000092510 SUBJECTIVE AGE//SELF PERCEPTIONS OF AGING//AGE IDENTITY
9 0.0000086219 BAYESIAN UNITS//BAYESIAN PROGRAMMING//FACE ISM
10 0.0000085390 BLACK NAMES//COLLECTIVIST SOCIETY//INBETWEENNESS