Class information for:
Level 1: CUSTOMER LIFETIME VALUE//CUSTOMER RELATIONSHIP MANAGEMENT//CHURN PREDICTION

Basic class information
ID Publications Average number
of references		 Avg. shr. active
ref. in WoS
11700 897 37.4 45%


Bar chart of Publication_year

Last years might be incomplete

Classes in level above (level 2)


ID, lev.
above		 Publications Label for level above
1743 5959 MARKETING SCIENCE//JOURNAL OF MARKETING RESEARCH//PRIVATE LABELS

Terms with highest relevance score


Rank Term Type of term Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 CUSTOMER LIFETIME VALUE Author keyword 61 52% 9% 83
2 CUSTOMER RELATIONSHIP MANAGEMENT Author keyword 40 23% 17% 156
3 CHURN PREDICTION Author keyword 23 52% 4% 32
4 CUSTOMER BASE ANALYSIS Author keyword 19 80% 1% 12
5 CHURN ANALYSIS Author keyword 18 83% 1% 10
6 PARETO NBD Author keyword 15 88% 1% 7
7 CUSTOMER EQUITY Author keyword 12 34% 3% 30
8 DIRECT MARKETING Author keyword 11 27% 4% 37
9 CUSTOMER CHURN Author keyword 10 45% 2% 17
10 DATABASE MARKETING Author keyword 8 32% 2% 20

Web of Science journal categories

Author Key Words


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class		 LCSH search Wikipedia search
1 CUSTOMER LIFETIME VALUE 61 52% 9% 83 Search CUSTOMER+LIFETIME+VALUE Search CUSTOMER+LIFETIME+VALUE
2 CUSTOMER RELATIONSHIP MANAGEMENT 40 23% 17% 156 Search CUSTOMER+RELATIONSHIP+MANAGEMENT Search CUSTOMER+RELATIONSHIP+MANAGEMENT
3 CHURN PREDICTION 23 52% 4% 32 Search CHURN+PREDICTION Search CHURN+PREDICTION
4 CUSTOMER BASE ANALYSIS 19 80% 1% 12 Search CUSTOMER+BASE+ANALYSIS Search CUSTOMER+BASE+ANALYSIS
5 CHURN ANALYSIS 18 83% 1% 10 Search CHURN+ANALYSIS Search CHURN+ANALYSIS
6 PARETO NBD 15 88% 1% 7 Search PARETO+NBD Search PARETO+NBD
7 CUSTOMER EQUITY 12 34% 3% 30 Search CUSTOMER+EQUITY Search CUSTOMER+EQUITY
8 DIRECT MARKETING 11 27% 4% 37 Search DIRECT+MARKETING Search DIRECT+MARKETING
9 CUSTOMER CHURN 10 45% 2% 17 Search CUSTOMER+CHURN Search CUSTOMER+CHURN
10 DATABASE MARKETING 8 32% 2% 20 Search DATABASE+MARKETING Search DATABASE+MARKETING

Key Words Plus


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 LIFETIME VALUE 69 66% 7% 65
2 BASE ANALYSIS 40 82% 3% 23
3 SUBSCRIPTION SERVICES 32 88% 2% 15
4 CUSTOMER CHURN 21 85% 1% 11
5 PARETO NBD MODEL 19 80% 1% 12
6 CRM 19 41% 4% 37
7 CUSTOMER LIFETIME VALUE 19 49% 3% 28
8 MAILING DECISIONS 18 89% 1% 8
9 RELATIONSHIP MANAGEMENT 15 27% 6% 50
10 CLV 15 82% 1% 9

Journals


Rank Web of Science journal category Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 JOURNAL OF INTERACTIVE MARKETING 3 12% 3% 23

Reviews


Title Publ. year Cit. Active
references		 % act. ref.
to same field
Application of data mining techniques in customer relationship management: A literature review and classification 2009 125 89 49%
Customer metrics and their impact on financial performance 2006 142 75 28%
Quantitative models for direct marketing: A review from systems perspective 2009 21 45 62%
Soft computing applications in customer segmentation: State-of-art review and critique 2013 5 73 30%
A review of the application of RFM model 2010 3 28 75%
CUSTOMER LIFETIME VALUE: A REVIEW 2012 0 10 70%
An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon 2004 107 37 24%
Using a customer-level marketing strategy to enhance firm performance: A review of theoretical and empirical evidence 2005 24 26 42%
The theoretical underpinnings of customer asset management: A framework and propositions for future research 2004 168 82 11%
Testing and Validating Customer Relationship Management Implementation Constructs in Egyptian Tourism Organizations 2014 0 31 29%

Address terms


Rank Address term Relevance score
(tfidf)		 Class's shr.
of term's tot.
occurrences		 Shr. of publ.
in class containing
term		 Num. of
publ. in
class
1 EXCELLENCE BRAND CUSTOMER MANAGEMENT 7 41% 1.4% 13
2 ING FINANCIAL SERV 3 43% 0.7% 6
3 PHD PROGRAM MKT 2 44% 0.4% 4
4 INT TELEDEMOCRACY 1 21% 0.4% 4
5 SOCIAL DEV WESTERN CHINA DEV STUDIES 1 33% 0.2% 2
6 ADV MANAGEMENT STUDIES 1 50% 0.1% 1
7 ADV MKT 1 50% 0.1% 1
8 AMER MARKET INTELLIGENCE 1 50% 0.1% 1
9 BRAHEA 1 50% 0.1% 1
10 BUSINESS INFORMAT SYST PROGRAM 1 50% 0.1% 1

Related classes at same level (level 1)


Rank Relatedness score Related classes
1 0.0000186289 LOYALTY PROGRAMS//SWITCHING COSTS//LOYALTY PROGRAM
2 0.0000161274 MARKETING FINANCE INTERFACE//ADVERTISING SPENDING//CHIEF MARKETING OFFICER
3 0.0000131387 IDEA MINING//TAXONOMY FOLKSONOMY INTEGRATION//AGRO BUSINESS
4 0.0000117880 MARKETING SCIENCE//PRIVATE LABELS//JOURNAL OF MARKETING RESEARCH
5 0.0000117001 CUSTOMER SATISFACTION//SERVICE QUALITY//SERVICE RECOVERY
6 0.0000099054 FRAUD DETECTION//INSURANCE FRAUD//EX POST MORAL HAZARD
7 0.0000093097 CONFLICT HYPERGRAPH//EXPERT SYSTEM TOOL//GROUP DELPHI
8 0.0000085731 POLYMER SUR E CHEM//MANAGEMENT SCI DECIS MAKING//ICI PROC SYST ENGN
9 0.0000073885 CREDIT SCORING//BANKRUPTCY PREDICTION//BUSINESS FAILURE PREDICTION
10 0.0000070125 ACTION RULE//ACTIONABILITY//EMPIRICAL DISCOVERY